Summary
Overview
Work History
Education
Skills
Timeline
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Ann-marie Morrison

Roosevelt

Summary

Dynamic Store Director with a proven track record at Freebird Shoes, excelling in sales leadership and staff development. Enhanced brand presence through strategic merchandising and effective team collaboration, driving customer loyalty and repeat business. Skilled in merchandise planning and fostering a culture of continuous improvement, consistently exceeding performance targets.

Overview

18
18
years of professional experience

Work History

Store Director

Freebird Shoes
09.2024 - 05.2025
  • Exceeded company targets consistently through proactive monitoring of KPIs and execution of corrective action plans when needed.
  • Conducted regular performance evaluations for staff members, identifying areas for growth and development.
  • Collaborated with other Store Directors on regional initiatives aimed at increasing brand presence in local markets.
  • Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
  • Optimized merchandising layouts based on shopper insights and market trends leading to enhanced product visibility.
  • Addressed customer concerns promptly and effectively, resulting in increased loyalty and repeat business.
  • Managed payroll administration for all employees in alignment with company policies and budgetary guidelines.

Multi-Unit ASM

Sunglass Hut at Macy's/ Sunglass Hut Core
02.2024 - 05.2024
  • Self-motivated, with a strong sense of personal responsibility.
  • Worked effectively in fast-paced environments.
  • Skilled at working independently and collaboratively in a team environment.
  • Proven ability to learn quickly and adapt to new situations.
  • Managed and motivated employees to be productive and engaged in work.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.

Acting Store Manger

Forever 21
10.2022 - 05.2023
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Assisted with hiring, training and mentoring new staff members.

Brand Manager

Express Clothing
11.2016 - 08.2019
  • Researched market trends to identify customer needs and preferences for strategic planning.
  • Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
  • Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
  • Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.

ASM Of Merchandising

Forever 21
05.2014 - 11.2016
  • Trained and mentored junior staff members on visual merchandising best practices, improving overall team performance.
  • Adapted quickly to changing trends within the retail industry, embracing new methods when necessary while maintaining consistent results in sales performance metrics.
  • Improved store aesthetic by selecting appropriate fixtures and lighting, creating a more inviting atmosphere for customers.
  • Enhanced store visual appeal by designing and implementing creative merchandising displays.
  • Oversaw visual merchandising for new store openings and store collateral change-outs.

Store Manager

Icing's By Claire's
05.2013 - 05.2014
  • Improved customer satisfaction through staff training in customer service and product knowledge.
  • Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
  • Completed point of sale opening and closing procedures.
  • Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
  • Rotated merchandise and displays to feature new products and promotions.

Women's Visual Product Manager

Armani Exchange
03.2007 - 02.2012
  • Reviewed new opportunities to drive business strategy at planning sessions.
  • Optimized product performance with data-driven analysis and continuous improvement initiatives.
  • Analyzed competitive landscapes to identify market opportunities, informing strategic business decisions.
  • Conducted regular assessments of store layout, making data-driven adjustments to optimize traffic flow and product visibility.
  • Maintained strong knowledge of current fashion trends and consumer preferences, applying this insight to create visually appealing merchandise presentations.
  • Helped stores adapt spaces to accommodate merchandise within spatial constraints and inventory storage availability.
  • Innovated and simplified planograms and merchandising strategies to improve processes and results.

Education

No Degree - Psychology

Nassau Community College
Garden City, NY

Skills

  • Sales leadership
  • Vendor relationship development
  • Staff leadership
  • Brand awareness

Timeline

Store Director

Freebird Shoes
09.2024 - 05.2025

Multi-Unit ASM

Sunglass Hut at Macy's/ Sunglass Hut Core
02.2024 - 05.2024

Acting Store Manger

Forever 21
10.2022 - 05.2023

Brand Manager

Express Clothing
11.2016 - 08.2019

ASM Of Merchandising

Forever 21
05.2014 - 11.2016

Store Manager

Icing's By Claire's
05.2013 - 05.2014

Women's Visual Product Manager

Armani Exchange
03.2007 - 02.2012

No Degree - Psychology

Nassau Community College

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