Ann OToole
East Longmeadow,MA
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
24
24
years of professional experience
Work History
Digital Marketing Specialist
Big Y Foods, Inc.
Springfield, Massachusetts
09.2012 - Current
- Boosted brand awareness by establishing strong web and social media presence.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Tracked and reported on email marketing campaign performance monthly to help with optimizing current and future plans.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.
- Tracked key email metrics and developed spreadsheets and data models.
- Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue.
Advertising Coordinator
Big Y Foods, Inc.
Springfield, MA
10.2008 - 09.2012
- 'Manage the Big Y eNews sent to 300,000 email customers weekly to stimulate engagement and reach target audiences.
- Manage all ad hoc emails each week which go to entire emal list (300,000) or are targeted customers for specific campaigns.
- Coordinated with social media, public relations and other teams to execute product introductions.
- Wrote engaging and successful marketing, advertising and website copy.
- Brainstorm exciting, fun ideas for upcoming promotions.
Flyer Production/Coordinator
Big Y Foods, Inc.
Springfield, MA
10.1998 - 10.2008
- Began flyer process by inputting all sales items and prices to meet a precise deadline.
- Successfully identified discrepancies and recommended changes to Buyers.
- Downloaded all information for graphic artists so it was in a manageable flyer format.
- Proof all flyer content to ensure there are no errors.
Education
Bachelor of Science - Marketing
Westfield State University
Westfield, MA05.1984
Skills
- Corporate Email Management
- Verbal and Written Communication
- Customer Segmentation
- Competitive Positioning
- Adobe Photoshop, Slack, inMotion, Mulit-Ad Creator,
- Search Tracking and Reporting
- Content Creation
- Administering Social Media Accounts
- Social Media Marketing
- Advertising Strategy
Glass Artist
My hobby is creating unique glass artwork.
Timeline
Digital Marketing Specialist
Big Y Foods, Inc.
09.2012 - Current
Advertising Coordinator
Big Y Foods, Inc.
10.2008 - 09.2012
Flyer Production/Coordinator
Big Y Foods, Inc.
10.1998 - 10.2008
Bachelor of Science - Marketing
Westfield State University
Similar Profiles
Jennifer Midura D'AmourJennifer Midura D'Amour
Corporate Counsel at Big Y Foods, Inc.Corporate Counsel at Big Y Foods, Inc.
John Louie MendozaJohn Louie Mendoza
Key Accounts Manager at Big E Foods CorporationKey Accounts Manager at Big E Foods Corporation
Kim HuntKim Hunt
Assistant Floral Manager at Big Y Foods Inc.Assistant Floral Manager at Big Y Foods Inc.
William WynneWilliam Wynne
Global Operations Sergeant at US Army Space Missile Defense CommandGlobal Operations Sergeant at US Army Space Missile Defense Command
Xavier SuperneauXavier Superneau
Training NCO at US ArmyTraining NCO at US Army