Summary
Overview
Work History
Education
Skills
Timeline
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Ann Rogers-Councill

Ann Rogers-Councill

Newport News,VA

Summary

Experienced Retail Merchandiser versed in using product placement, end caps and points of purchase displays to manufacturer's best advantage. Astute professional with goal-oriented nature promotes optimized retail workflow for bolstered customer experience. Exceptional negotiator for prime positioning locations. Resourceful Merchandiser works effectively and productively within negotiated time frames. Adept at remaining focused on projects from beginning to completion, while paying close attention to detail. Committed to staying current on market trends and consumer interests. Collaborates with manufacturers to create best product plans and boost sales revenue. Organized and motivated employee eager to apply time management and organizational skills in various environments. Seeking entry-level opportunities to expand skills while facilitating company growth. Methodical Merchandiser experienced in producing sales through point-of-purchase and shelf management services. Skilled in analyzing sales figures and market trends and collaborating with buyers and distributors to negotiate prices and timescales. Familiar with up-to-date merchandizing trends. Seasoned Merchandiser committed to meeting aggressive business goals and setting prices to maximize profits. Well-versed in sales management and price negotiation. Goal-oriented professional recognized for successfully building productive relationship with customers and channel partners to close deals.

Overview

12
12
years of professional experience

Work History

Route Sales Representative

SRP Companies
11.2023 - Current
  • Delivered top customer satisfaction, reviewing feedback closely, and addressing needs and requests of account holders.
  • Maintained positive relationships with customers using good communication and follow-through abilities.
  • Collaborated with customers to identify needs and provided catered solutions
  • Boosted revenues by upselling and cross-selling products to new and established customers.
  • Maximized sales through effective territory management and strategic route planning.
  • Displayed products properly at customer sites and according to company specifications and policies.
  • Immediately addressed problems with customers to promote speedy resolution.
  • Developed and implemented promotional strategies to boost sales and customer loyalty.
  • Expanded client base by consistently seeking out new opportunities for sales growth.
  • Determined best routes for driving to customer sites, accounting for such factors as weather and road construction.
  • Provided excellent customer service, leading to high levels of customer retention and loyalty.
  • Consistently exceeded monthly and quarterly sales goals by staying focused on target objectives.
  • Implemented effective time management techniques to maximize daily productivity and efficiency on routes.
  • Maintained accurate inventory records, ensuring sufficient product availability for customers.
  • Maintained up-to-date knowledge of products and services to address customer inquiries
  • Improved customer satisfaction by promptly addressing concerns and providing solutions to issues.
  • Established strong relationships with clients, resulting in increased repeat business and referrals.
  • Effectively communicated product information with clients, demonstrating expertise in both features and benefits of offered items.
  • Utilized data analysis tools to track performance metrics and identify areas for improvement in sales processes.
  • Optimized delivery schedules to minimize travel time while maintaining a high level of customer service.
  • Delivered orders to customers to drive full satisfaction.
  • Completed daily pre- and post-trip vehicle inspections.
  • Operated delivery vehicles safely and efficiently.
  • Maintained positive relationships with customers to promote continued business opportunities.
  • Developed strong customer base through efficient and reliable service.
  • Assisted with sorting and organizing stockroom items.
  • Implemented policies and procedures across warehouse and shipping platforms.

Lead Merchandiser

M. Price Distributing Company
04.2022 - Current
  • Arranged items in favorable positions and areas of store to attract customers and optimize sales.
  • Monitored stock to maintain sufficient quantity of featured product.
  • Displayed appropriate signage for products and sales promotions.
  • Printed labels and tags for for-sale merchandise.

General Manager of Operations

7-11 Convenience Store
02.2016 - 04.2022
  • Directed day-to-day operations by spearheading implementation of short-term and long-term strategies to achieve business plan and profitability goals.
  • Managed scheduling, training and inventory control.
  • Implemented policies and standard operating procedures and managed quality, customer service and logistics.
  • Delivered positive customer experiences by implementing effective quality assurance practices.
  • Planned delivery routing, team workflows and promotional initiatives.
  • Improved morale and management communication by creating employee recognition and rewards practices.
  • Recruited, hired and trained crew members on application of projects, customer relations and customer service.
  • Developed initiatives for process improvement and reviewed and assessed ongoing operations.
  • Oversaw financial management, budget management, accounting and payroll activities.
  • Generated performance and labor strategies to compete in new and existing markets.
  • Created corrective actions based on adverse KPI trends.
  • Published customer satisfaction results from feedback forms and correspondence.
  • Motivated and evaluated personnel for performance improvement and goal achievement.
  • Responded to information requests from superiors, providing specific documentation.
  • Conducted employee observations and documented findings.
  • Monitored resource use to achieve set goals within budget constraints.
  • Collaborated with team leaders on quality audits.
  • Guided employees on understanding and meeting changing customer needs and expectations.
  • Analyzed and controlled materials, supplies and equipment operational expenses.
  • Addressed customer concerns with suitable solutions.
  • Supported accident investigations and prepared related paperwork.
  • Crafted operations best practices using audits and project management team feedback.
  • Enforced federal, state, local and company rules for safety and operations.
  • Resolved challenges associated with company websites, vendors and telecoms.
  • Built strong operational teams to meet process and production demands.

Assistant Store Manager

Wawa Convenience Store
11.2011 - 02.2016
  • Assisted in continuous development of effective store associates to achieve desired sales and results.
  • Completed frequent walk-throughs and directed team members to correct issues impacting store appearance or professionalism.
  • Coached and developed store associates through formal and informal interactions.
  • Oversaw aspects of maintenance, inventory and daily activity management.
  • Delegated assignments based on team strengths to optimize floor coverage and service levels.
  • Provided mentorship for employees to generate sales, promote effective upselling and cross-sell to improve retail productivity.
  • Led teams in planning, implementation and execution of merchandising and operating initiatives to streamline business effectiveness.
  • Interviewed and vetted job applicants to make effective hiring decisions and fill vacancies with strong team members.
  • Handled scheduling for store shifts to achieve adequate staffing.
  • Checked monthly sales and performance reports to support operational planning and strategic decision-making.
  • Handled complaints from customers by empathetically listening, recording details and offering solutions.
  • Oversaw coaching and guidance of store employees to foster advancement in work operations.
  • Maintained inventory by checking merchandise to determine levels.
  • Supervised cashiers in processing credit, debit and cash payments to streamline sales.
  • Reviewed inventory and sales records to prepare reports for management and budget departments.
  • Answered customer questions and addressed problems and complaints in person and via phone.
  • Oversaw daily operations of store, including inventory and supply restocking, cash-handling and assisting customers.
  • Trained staff on daily duties and supervised and provided feedback, resulting in improved performance and customer satisfaction.
  • Oversaw daily operations by delegating tasks, managing shift changes and conducting keyholder duties to open and close business.
  • Oversaw inventory receiving, stocking, pricing and returns by coordinating with vendors and directing employees.
  • Recruited, interviewed and hired qualified employees to provide top-quality service.
  • Coordinated merchandising by planning floor layouts and displays, guiding resets and directing sales signage placement.
  • Scheduled staff to assign employee shifts according to departmental and business needs.
  • Boosted sales through attractive merchandise presentation, competitive pricing and adequate inventory.
  • Analyzed inventory trends to guide product ordering and develop sales promotions to minimize overstock.

Education

High School Diploma -

J. R. Tucker High School
Henrico, Va

Bachelor's Degree - Accounting W/ Cost Accounting, GAAP

Colorado Technical University
Colorado Springs, CO
05.2020

Skills

  • Clear Communication
  • Sales Techniques
  • Marketing Techniques
  • Pricing and Signage Updating
  • Design Visualization
  • Originality and Creativity
  • Design Implementation Coordination
  • New Display Creation
  • Independent Decision Making
  • Problem Solving
  • Team Collaboration
  • Organization and Prioritization
  • Display Resetting
  • In-Store Support
  • Friendly and Outgoing
  • MS Office Proficiency
  • Visual Displays
  • Sales Goals
  • Audit Support
  • Internal Controls
  • ERP systems proficiency
  • Profitability analysis
  • Project Accounting
  • Tax Compliance
  • Cost Analysis Expertise
  • Activity-based costing
  • Attention to Detail
  • Critical Thinking
  • Decision-Making
  • Team Building Leadership
  • Planning and coordination
  • Relationship Building
  • Relationship building and management
  • Financial analysis and reporting
  • Risk Assessment
  • Staff Training
  • Cash Flow Management
  • Business Relationship Management
  • Quality Assurance
  • Accounting management
  • Data Analysis
  • Financial Reporting
  • Risk Management
  • Internal Controls and Reporting Systems
  • Sales Support
  • Proficient in Software Program
  • Fraud prevention
  • Risk Analysis
  • Financial Management
  • Asset Control
  • Strategy Development
  • Budget Forecasting
  • Financial Administration
  • Human Resources
  • Financial Information Systems
  • Cost Data Analysis
  • Data trending
  • Business Intelligence Gathering
  • Investment Guidance
  • Familiar with account coding
  • Capital Raising
  • Firm-Level Financial Assessment

Timeline

Route Sales Representative

SRP Companies
11.2023 - Current

Lead Merchandiser

M. Price Distributing Company
04.2022 - Current

General Manager of Operations

7-11 Convenience Store
02.2016 - 04.2022

Assistant Store Manager

Wawa Convenience Store
11.2011 - 02.2016

High School Diploma -

J. R. Tucker High School

Bachelor's Degree - Accounting W/ Cost Accounting, GAAP

Colorado Technical University

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Ann Rogers-Councill