Hi, I’m
Ann Sheeley
Pleasant Valley
Summary
Dynamic Senior Sales, Marketing, and Admissions Leader with a proven track record of enhancing occupancy, enrollment, revenue growth, and brand visibility in the senior living, education, and nonprofit sectors. Expertise in strategic planning and data-driven marketing enables effective stakeholder engagement and drives team performance. Demonstrated success in optimizing operational processes ensures sustainable growth and excellence in service delivery. Committed to leveraging innovative strategies that align organizational goals with market demands.
Overview
20
years of professional experience
Work History
The Foundations at Millbrook
Director of Sales & Marketing
02.2017 - Current
Job overview
- Increased Occupancy from 70% to 95% within first year and have maintained high occupancy through strategic, data-driven initiatives.
- Developed and executed multi-channel marketing plans, boosting brand visibility and revenue growth.
- Built strong referral pipelines through partnerships with hospitals, community providers, and key stakeholders.
- Conducted market and competitive analysis to strengthen organizational positioning.
- Mentored sales team members, fostering a culture of continuous improvement and high performance.
- Implemented CRM systems to streamline sales processes and enhance customer relationship management.
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance.
- Built relationships with customers and community to establish long-term business growth.
Bethel Health Care
Director of Community Relations
10.2016 - 02.2017
Job overview
- Developed community outreach programs to enhance public awareness and engagement with health services.
- Cultivated partnerships with local organizations to promote collaborative health initiatives and resources.
- Led strategic planning sessions to align community relations efforts with organizational goals and mission.
- Organized health fairs and workshops, increasing access to information on wellness and preventive care.
The Grand at Pawling
Director of Admissions & Director of Marketing
08.2011 - 09.2016
Job overview
- Grew patient population 3–5% annually via targeted outreach and streamlined admissions operations.
- Led marketing, community outreach, digital campaigns, and public presentations to exceed enrollment goals.
- Built referral relationships with case managers, insurers, and community organizations.
- Improved pre-authorization and admissions processes to enhance satisfaction and efficiency.
- Worked with Medicare, Medicaid and private insurances to obtain authorizations when required.
SLS Residential LLC
Outreach Marketer & Admissions Coordinator
11.2009 - 06.2010
Job overview
- Expanded referral networks by engaging hospitals, psychiatrists, and private therapists.
- Developed targeted marketing strategies including social media, cold calling, and community presentations.
- Strengthened community partnerships and improved referral growth.
The Kildonan School
Associate Director of Development
06.2008 - 08.2009
Job overview
- Executed integrated digital and print campaigns to increase visibility and philanthropic support.
- Developed strategic partnerships with alumni and community stakeholders to drive engagement and support.
- Led fundraising initiatives to enhance financial sustainability and support school programs.
Mizzentop Day School
Director of Admissions, Advancement & Communications
07.2005 - 06.2008
Job overview
- Achieved 15% enrollment growth through targeted recruitment strategies.
- Oversaw communications across digital, print, and social platforms.
- Developed and implemented strategic admissions plans to enhance enrollment and retention rates.
Education
Marist CollegePoughkeepsie, NY
Bachelor of Arts from Psychology
Skills
- Sales performance optimization
- Student enrollment coordination
- Brand strategy development
- Fundraising
- Donor Relations
- Event Planning
- Stakeholder relationship management
- KPI Management
- CRM (Salesforce)
- Digital & Social Media Marketing
- Sales training
Timeline
Director of Sales & Marketing
The Foundations at Millbrook
02.2017 - Current
Director of Community Relations
Bethel Health Care
10.2016 - 02.2017
Director of Admissions & Director of Marketing
The Grand at Pawling
08.2011 - 09.2016
Outreach Marketer & Admissions Coordinator
SLS Residential LLC
11.2009 - 06.2010
Associate Director of Development
The Kildonan School
06.2008 - 08.2009
Director of Admissions, Advancement & Communications
Mizzentop Day School
07.2005 - 06.2008
Marist College
Bachelor of Arts from Psychology