Ann Sinclair
New York,USA
Summary
Strategic and results-driven marketing executive with extensive experience in B2B marketing, account-based strategies, and driving growth through innovative, data-driven solutions. Proven track record of developing and executing personalized, multi-channel campaigns, aligning marketing initiatives with business objectives, and fostering cross-functional collaboration to maximize ROI. Skilled at building and leading high-performing teams, uncovering client needs, and creating impactful customer engagement programs.
Overview
31
31
years of professional experience
Work History
Vice President, Business Development
Prism Science
New York, USA
05.2020 - Current
- Develop and implement targeted marketing strategies for healthcare industry clients, driving demand generation and customer engagement through advanced data solutions
- Designed and executed integrated multi-channel campaigns (e.g., digital, social media, events), achieving a 26% increase in new client presentations and expanding product visibility in 2024
- Collaborate with cross-functional teams to align marketing initiatives with sales goals, optimizing campaign performance using data insights and market feedback
- Spearhead efforts to upsell and cross-sell solutions within client organizations, increasing revenue opportunities across multiple departments
- Revamped client-facing materials to effectively demonstrate the value of proprietary technology, enhancing customer understanding and decision-making.
- Provide leadership and guidance to sales teams, fostering a culture of innovation, excellence and improved productivity
- Measure and report on ABM campaign effectiveness using KPIs such as engagement rates and revenue impact
- Leverage marketing automation tools and CRM systems to support program execution and enhance customer engagement
- Direct business development initiatives, including acquisitions and partnerships
V.P. Business Development
P\S\L Group
New York, New York
09.2000 - 12.2014
- Launched and scaled a trusted physician engagement platform, achieving $3.5M in first-year revenue
- Consistently exceeded annual sales targets for over a decade
- Developed/executed marketing campaigns tailored to high-value accounts, driving engagement and securing multi-year contracts.
- Built and led high-performing sales team, providing strategic direction, mentoring, and operational support to maximize productivity and performance
- Fostered strategic partnerships with medical associations and academic centers, improving data quality
- Tracked and analyzed program performance metrics to inform strategy adjustments and maintain alignment with business goals.
Business Development Manager
Rogers Communications
New York, New York
05.1994 - 09.2000
- Designed and sold customized market intelligence and education programs for pharma/biotech clients, generating $2M in first-year revenue, and achieving steady year-over-year growth.
- Delivered multi-channel marketing campaigns, collaborating with client teams to shape messaging and tailor content
- Mentored sales teams to secure high-value contracts, including a two-year AOR agreement for a major product launch.
- Leveraged data analytics to track engagement and present actionable insights to stakeholders.
- Facilitated collaboration across internal departments to enhance project execution and align marketing efforts with organizational objectives.
Education
MBA - Marketing
York University
Toronto, CanadaSkills
- Account-Based Marketing (ABM) Strategy Development
- Data-Driven Decision Making and ROI Optimization
- Multi-Channel Campaign Execution
- Strategic Collaboration and Cross-Functional Leadership
- Customer Retention, Upselling, and Cross-Selling Strategies
- Performance Monitoring and Reporting
- Marketing Technology and Tools Proficiency
- Brand Positioning and Consistent Messaging
Timeline
Vice President, Business Development
Prism Science
05.2020 - Current
V.P. Business Development
P\S\L Group
09.2000 - 12.2014
Business Development Manager
Rogers Communications
05.1994 - 09.2000
MBA - Marketing
York University