Ann-Sophie Kaemmerle
New York,NY
Summary
Experienced brand development Executive Editor and omnichannel content strategist with a demonstrated record of producing data-informed, high-quality, engaging, and revenue-driving content. Spearheads successful special projects and ambitious initiatives with the goals of strengthening brand voice and growing a direct audience. A thoughtful and communicative team leader, collaborator, and mentor. Innovative problem-solver who is versatile, adaptable, effective, and efficient.
Overview
5
5
years of professional experience
Work History
Executive Editor
BobVila.com (Recurrent Ventures)
08.2020 - Current
- Identifying key omnichannel content opportunities for direct audience growth and brand visibility through market research and brand insights; devising strategy, planning, and executing to bring these special projects to life and adapt to changes in the media landscape.
- Spearheading the production BobVila.com's first-ever webinar series, 'Ask a Pro', executing every stage: ideation, development, promotion, and event production.
- Defining the BobVila.com brand voice through new content initiatives, including the 'Ask a Pro' advice column and video series, data studies, news and deals, original reporting, and more.
- Introducing new revenue channels through special projects, including online events and e-commerce content.
- Overseeing social media initiatives and implementing audience growth strategies.
- Launching editorial programs with key sponsors, earning over $25,000 in revenue per partnership.
- Using SEO, traffic, affiliate, and revenue data to direct lead generation content strategy, generating over $80,000 a month and growing revenue over 30% month-over-month.
- Creating rigorous editorial guidelines for brand voice, workflow, and monetization optimization.
- Collaborating with the Editor-In-Chief and General Manager to balance budget and spending, improve data collection and reporting, optimize brand-wide workflows, and collaborate with external teams such as SEO and business development.
- Managing the day-to-day of team operations and mentoring 4 full-time editors and a team of a dozen freelancers, with a focus on setting goals, offering constructive feedback, managing project deadlines, and overseeing the efficient execution of content strategies.
- Publishing 70+ articles monthly and maintaining the revenue and traffic performance of a library of 1,000+ articles.
Hobbies and Lifestyle Editor
TopTenReviews (Future Plc)
06.2019 - 05.2020
- Wrote and edited news stories, reviews, buying guides, deals posts, features, and more with the goal to make TopTenReviews a leading resource for consumers.
- Specialized in personal finance and loans, internet safety, background checks, online dating, software, and other online services.
- Devised and implemented content strategy for the Hobbies and Lifestyle section using audience and consumer data, site analytics, and trending news; identified critical areas for performance recovery and additional areas of opportunity, resulting in a week-over-week 3% increase in traffic.
Education
Bachelor of Arts - English
University of Virginia
Charlottesville, VA05.2015
Skills
- Brand voice development
- Creative direction
- Strategic content planning
- Audience engagement
- Data analysis
- Editing and proofreading
- SEO knowledge and best practices
- Social media strategy
- Deadline and workflow management
- Budget management
- Staff mentoring
- Tools: Google Analytics, Tableau, Airtable, SEMrush
Accomplishments
- Developed BobVila.com's 'Ask a Pro' omnichannel programming from ideation to launch: advice columns, video production, and monthly live webinar programs.
- Created BobVila.com's first-ever 'Home Improvement Heroes' awards, celebrating the best services in the home improvement industry, as a precursor to a pro directory.
- Earned BobVila.com its first-ever affiliate 'Editor's Choice' badge.
- Expanded the core BobVila.com audience to include skilled trades workers through content initiatives.
- Devised a content strategy that resulted in my team exceeding 150% of the monthly revenue goal, with an all-time high of 190%.
- Introduced deals content to BobVila.com and managed the Black Friday initiative that earned over $20,000 in revenue in just 3 days.
- Created and optimized a single product review that earned $40,000 in sales in a single month.
- Devised and implemented revenue-generating initiatives in affiliate marketing that generated over $40,000 monthly and earned a $25,000 bonus.
Timeline
Executive Editor
BobVila.com (Recurrent Ventures)
08.2020 - Current
Hobbies and Lifestyle Editor
TopTenReviews (Future Plc)
06.2019 - 05.2020
Bachelor of Arts - English
University of Virginia
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