Summary
Overview
Work History
Education
Timeline
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ANNA BEELER

Fort Worth

Summary

Dynamic and results-driven VP-Level Sales Leader with extensive experience in building high-performing sales teams and driving exponential revenue growth in fast-paced environments. Skilled in strategic planning, developing robust sales processes, and fostering a culture of success. Strong communicator with a proven ability to exceed sales goals and enhance organizational performance through innovative sales and team development strategies.

Overview

13
13
years of professional experience

Work History

Vice President of Corporate Sales Operations

Zimmerer Kubota
01.2020 - Current
  • Spearheaded revenue growth from $33 million to $100 million over three years by implementing a targeted recruitment strategy, hiring top-performing sales leaders, and cultivating a high-performing corporate sales culture through comprehensive training and mentorship programs
  • Led all facets of sales operations, including revenue management, team training, and recruitment; developed a scalable onboarding and training program that increased new hire performance by 30% within the first six months
  • Drove a 50% increase in sales revenue year-over-year by streamlining the sales process, optimizing territory management, and implementing a performance-based incentive program that boosted team morale and retention
  • Acted as a key liaison with C-Suite Kubota representatives, strengthening dealership-corporate relations, which resulted in enhanced collaborative marketing strategies and a 20% increase in co-branded promotional activities
  • Developed comprehensive training programs, including a 6-week onboarding process for new hires and monthly skill-refresh workshops for existing staff, resulting in a 40% increase in sales productivity and a 25% reduction in onboarding time
  • Designed and implemented multiple incentive programs, including quarterly bonuses and recognition awards, which increased team engagement by 35% and contributed to a 50% decrease in employee turnover rate.

Regional Sales Manager

UniFirst Corporation
04.2018 - 01.2020
  • Led and coached 8 sales teams across 12 locations in 5 states, employing targeted training workshops and personalized mentorship programs that resulted in a 20% increase in sales productivity and consistently exceeding sales goals by 15%
  • Managed high-level sales projections and forecasting using advanced CRM tools and predictive analytics, achieving 114% to quota in FY19 Q1 and maintaining YoY growth, positioning the team as the top-performing region for two consecutive years
  • Developed and executed targeted account strategies, leveraging market analysis and competitor insights, which resulted in achieving Top 5 rankings monthly in the "Big 10" Contest, driving a 25% increase in high-value account acquisitions
  • Sourced, hired, and retained top-tier talent by implementing a structured recruiting process, incorporating behavioral assessments and competency-based interviews, reducing time-to-hire by 30% and increasing employee retention by 40%
  • Spearheaded the facilitation of corporate training programs on CRM utilization and sales process certifications, resulting in a 50% increase in CRM adoption rates and a 30% improvement in sales process efficiency across all teams
  • Initiated and managed regional sales contests focused on competitive selling and team-building, which improved sales performance by 20% and boosted team morale and retention rates by 30%, fostering a culture of high performance and collaboration.

Sales Manager

UniFirst Corporation
02.2015 - 04.2018
  • Exceeded March 2015 sales quota by 129% by leveraging strategic prospecting methods and closing multiple Big 10 Accounts, utilizing targeted lead-generation campaigns and consultative selling techniques
  • Achieved 1st place in the Regional Phone Block Challenge four times, outperforming 120 representatives by implementing a high-impact calling strategy that improved appointment setting by 50% and increased qualified leads conversion rate by 35%
  • Awarded Sales Representative of the Month for November and December 2014 for consistently surpassing sales targets through targeted lead engagement and fostering key client relationships, leading to a 40% increase in closing rates
  • Recognized as Sales Representative of the Quarter for Q4 FY2014 by exceeding sales goals through strategic territory planning, relationship building, and a 60% boost in sales funnel activity, driving significant market share growth.

Territory Sales Representative

UniFirst Corporation
08.2014 - 02.2015
  • Managed a comprehensive sales funnel of over 1,400 prospects, executing targeted outreach and follow-up strategies that resulted in a 30% increase in lead conversion rates and a 20% growth in new client acquisitions within the first six months
  • Drove 25% YoY growth in FY 2017-2018 by implementing a customer-centric sales approach, focusing on value-based selling and leveraging data-driven insights to tailor pitches, resulting in a significant uptick in client satisfaction and repeat business
  • Consistently surpassed quarterly sales goals by 100% through effective territory management and building strong relationships with key accounts, enhancing the client experience and boosting contract renewals by 15%
  • Successfully closed multiple high-value "Big 10" accounts across multi-state locations by leveraging consultative selling techniques and cross-team collaboration, contributing to a 35% increase in multi-state sales revenue.

Territory Sales Representative

Waste Connections
05.2012 - 08.2014
  • Secured new commercial accounts for Progressive Waste Solutions by executing high-impact prospecting strategies, including cold calling and targeted outreach, resulting in a 35% increase in qualified leads and contributing over $2 million in new contract revenue
  • Spearheaded the implementation of front-load recycling services across all city parks and libraries, collaborating with city officials and stakeholders, which generated over $1 million in revenue and remains a key long-term contract for the company
  • Led as the team representative at the 2014 District Sales Conference, delivering a high-impact presentation on "Creative Sales Lead Approaches," which was adopted by 5 regional teams, resulting in a 20% increase in lead generation activities
  • Won multiple sales blitz challenges by executing aggressive multi-channel outreach campaigns and optimizing the sales process, leading to a 30% increase in pipeline growth and a 15% boost in closed deals during the blitz periods.

Sales and Marketing Manager

Needy of Greater Baton Rouge
05.2011 - 05.2012
  • Drove a 50% increase in local business donations by executing a year-long targeted marketing campaign and cold-calling strategy, enhancing community engagement and raising over $20,000 for local initiatives
  • Spearheaded a fundraising campaign that raised $20,000 for Pat’s Coats for Kids Initiative, successfully presenting the donation on WBRZ News Station, increasing community awareness and support for the nonprofit’s mission.

Education

MBA - Master of Business Administration

University of Southern Mississippi
05.2011

BBA - Bachelor of Business Administration

University of Mississippi, Ole Miss
12.2009

Timeline

Vice President of Corporate Sales Operations

Zimmerer Kubota
01.2020 - Current

Regional Sales Manager

UniFirst Corporation
04.2018 - 01.2020

Sales Manager

UniFirst Corporation
02.2015 - 04.2018

Territory Sales Representative

UniFirst Corporation
08.2014 - 02.2015

Territory Sales Representative

Waste Connections
05.2012 - 08.2014

Sales and Marketing Manager

Needy of Greater Baton Rouge
05.2011 - 05.2012

MBA - Master of Business Administration

University of Southern Mississippi

BBA - Bachelor of Business Administration

University of Mississippi, Ole Miss

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