Anna Brown

Received Pampered Chef’s Golden Spoon Breakthrough Award for leading the overhaul of the company’s new consultant onboarding strategy that resulted in an increase in new business growth, higher productivity in a new consultant’s first 90-days in the business, and improved satisfaction in the training and onboarding journey.

• Developed and led strategic field initiatives that grew the number of active consultant accounts, increased leadership capabilities and titles,and grew company sales in the U.S. and Canada.
• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Led the strategic vision for sales enablement, new consultant acquisition, leadership development, and training and events, ensuring all business functions aligned to the overall company objectives and go to market plans.
• Provided oversight and guidance on field compliance, process simplification and analytics.
• Provided input to cross-functional partners, acted as the advocate for our consultants and field team internally, and served as the voice of the company to the field, in partnership with the Chief Field Officer.

Grew the company’s top performers year over year through one on one coaching and small group training programs. More than doubled the count of the field leadership team responsible for acquiring new business. Responsible for the development and execution of targeted sales, recognition, and recruiting campaigns that resulted in the company exceeding recruiting targets by 200% in 2021.

• Overhauled the online training platform with a focus on onboarding and team development curriculums. Planned and managed the seasonal recruiting, training, incentives and team campaigns. Oversaw creation of training for sales and recruiting initiatives.
• Developed leadership curriculum and systems to develop new field leaders across the community. Built promotions to support both rising leaders and established leaders elevate their ability to learn, manage, coach and train.
• Planned and managed content for annual events, including conferences and leadership retreats. Planned sessions, sourced talent, and managed the process for all content from the stage.
• Defined strategy and built systems to streamline field communication.

Business and Team Development Consultant and Leadership Coach creating high impact training, coaching and field activation programs for direct sales companies, multi-unit franchises and small businesses.

• Consulting services included the development and implementation of strategies that drive results in recruiting, selling, new client bookings and leadership growth as well as the development of incentives and rewards and recognition programs.
• Coaching services include creating and leading professional development programs for corporate based Sales Directors and one on one coaching with Independent Executive Leaders and Business Owners.

Grew annual sales from $45MM in 2015 to over $70MM in the 1st year while in the role. Responsible for the overall growth and productivity of the KEEP Collective sales organization (sister brand of Stella & Dot) of more than 10,000 Independent Consultants and 1,200 Field Leaders.

• Developed the internal sales team, providing training, strategic prioritization and field connection. Indirectly provided leadership and direction for the communications team and field development team.
• Authored training tools to include, New Consultant Training Guides, Leadership Planning Tools, Monthly Success Plans, Online Sales Scripts and KEEP Collective’s Podcast Channel.
• Delivered all national sales calls, trainings, opportunity events and leadership retreats. Conducted monthly executive coaching to National Executive Field Leaders.
• Responsible for the planning and execution of the annual conference and quarterly sales trainings in the Eastern US & Canada.
• Provided input to cross-functional partners, representing the voice of the field in strategic decisions and product development across Design & Merchandising, Technology, Marketing, Communications, and Operations

Improved overall training completion rates and survey analysis scores in effectiveness of learning, behavioral change and business results by conducting regular skills assessments and addressing identified gaps.

• Oversaw the development of contemporary and innovative approaches for program improvements that supported the on-boarding of Avon's Independent Representative sales force.
• Sourced and implemented new media and training tools that allowed for a diversity in learning in both a traditional face to face selling environment as well as a virtual/remote selling environment.
• Engaged in a high level of collaboration with Regional Sales Directors to identify business needs and learning strategies that were most effective for field associates. Continually identified metrics that were used to evaluate effectiveness of the training delivered.
• Worked collaboratively with cross functional teams (primarily sales and marketing; leadership team and representative experience team), defined training supports needed and aligned on execution strategies.
• Oversaw content development and delivery for field learning events and sales execution projects.

Responsible for the growth and management of a $80MM Market and a team of 24 District Sales Managers. Developed and implemented sales, fundraising and marketing strategies that led the Division to the #1 ranking in sales out of 72 Divisions in 2012 and #2 ranking in sales out of 35 Divisions in 2015.