Overview: Highly flexible/adaptable marketing-driven professional with a background in Brand Ambadassorship and Event Management. Worked for major publishing houses such as St. Martin's Press/Macmillan on national sales and promotions.
Screening Rep: Work Screening Events for a 30+ year global marketing company and their clients. Check-in guests using TicktBox app, coordinate reserved seating, sit-thru movies (most recently) Coda, King Richard, The Rescue, Thirteen Lives, Till, West Side Story, The Woman King. Write screener reports: gauge audience reaction, speak with audience members regarding their viewer feedback. Screener reports include demographic info, print/film quality, key scenes, audience comments and creating buzz/ energy for film.
AMC IMAX live streaming of concerts: work with theater managers to ensure seamless, live feed (examples include Kanye West and Beatles Get Back). Sit-thru and write reports. Converse with audience members to obtain direct quotes for Allied and film studio use. Communicate directly with studio reps on WhatsApp re: any technical issues and real-time audience reactions.
Special Events Point Person: Film Promos at NYC venues (i.e. PJ Clarke's): set-up signage/posters, coordinate raffles, sign -up bar patrons/ key demos for film screening passes. Promote film and it's attributes i.e. "directed and produced by, starring..."
Street Team Manager: co-lead of Spindrift water Field Marketing: creating word-of-mouth buzz by hitting the strees distributiong promo items and flyers. Take strategic photos and "talk-up" product. Event done at Greeley Square @ 34th Street, NYC.
Current Freelancer
Prepare, manage, and run events for a 16+ year experienced, interactive, Brooklyn-based events company. Examples: Scavenger Hunts, Jukebox Bingo, Murder Mystery Events, Corporate Olympics- plus others. Work with company personnel representatives to create team-building experiences.
Principle responsibilities included managing all aspects of selling and promoting Macmillan's titles while establishing and furthering strong customer relationships. Work with assigned retail account buying offices, key distributor buying offices, and key marketing personnel. Accounts included (i.e.) Kroger supermarkets, Fred Meyer, Hudson News retail, airport concessionaires, and United States military bases.
Developed sales projections and tracked progress of orders vs. projections while reporting on sales, sell-through, and sales potentials to upper management.
Designed, edited, wrote media kits for presentations.
Secured bestseller placement for highly popular diet/health brands such as Atkins, The South Beach Diet, and the Biggest Loser franchise. Developed point-of-sale merchandising programs and product placement resulting in 15% sales increase of book-of-the month titles.
Corresponding Secretary for The County Cork Irish B. P. & P. Association.