ANNA-CARMEL KOUASSI
Atlanta
Summary
Bilingual graduate student pursuing an MS in Marketing at Georgia State University (expected Aug 2026) with a strong foundation in product management, marketing strategy, and consumer insights. Proven ability to drive growth through a blend of analytical expertise and creative problem-solving. Skilled in collaboration and training to enhance team performance and execution of strategic initiatives. Dedicated to delivering customer-focused solutions that resonate with target audiences and elevate brand presence.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Product Management Intern
SUNU Assurances Vie
02.2024 - 07.2024
- Developed and refined insurance products (tontine savings, bundled auto + savings, multi-risk coverage).
- Conducted competitor benchmarking to identify differentiation opportunities.
- Designed marketing strategies aligned with consumer insights and company goals.
- Created sales training plans and KPIs to improve adoption and satisfaction.
- Coordinated pilot launches, documentation, and field feedback processes.
- Supported commercial campaigns and coupon-based acquisition (Clic@uto).
Marketing & Communications Intern
Sofitel Abidjan Hotel Ivoire
06.2023 - 08.2023
- Produced social media, email, and SMS campaigns to boost brand visibility.
- Organized events, managed logistics, and supported vendor relations.
- Negotiated partnerships to strengthen the hotel’s market presence.
- Coordinated inventory, purchase requests, and post-event reports.
- Enhanced customer communication and supported promotional campaigns.
Education
MS - Marketing
Georgia State University – J. Mack Robinson College of Business
08.2026
BBA - Management
University of Central Arkansas
Conway, AR12-2023
Skills
- Tools: MS Office, Canva, Google Ads, Liana Mailer, Excel (Advanced), PowerPoint, Data Visualization
- Marketing: Consumer Behavior Analysis, Benchmarking, Product Development, Campaign Management, SEO & Social Media Strategy
- Project Management: Agile Methods, Training Material Development, KPI Design, Process Documentation
- Usability testing
- Roadmap planning
- Go-to-market strategy
- Teamwork and collaboration
- Pricing strategy
Certification
Google Project Management Certificate
Awards
Beta Gamma Sigma – Member (2021–present), Presidential Scholar (Spring 2022, Fall 2022, Spring 2023), Volunteer Teaching Assistant – Ivory Coast (2019)
Languages
French
Native or Bilingual
English
Full Professional
Timeline
Product Management Intern
SUNU Assurances Vie
02.2024 - 07.2024
Marketing & Communications Intern
Sofitel Abidjan Hotel Ivoire
06.2023 - 08.2023
MS - Marketing
Georgia State University – J. Mack Robinson College of Business
BBA - Management
University of Central Arkansas
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