Anna Agnita DeCarlo
Brooklyn
Summary
Offering background highlighted with practical experience leading and contributing to sales and marketing in different environments; uncanny ability to communicate and connect with colleagues and clientele diverse in age, background and culture; sincere devotion to delivery of customer service far exceeding expectations.
Overview
10
10
years of professional experience
Work History
Social Media Influencer
Self
12.2019 - Current
- Achieved Influencer status on Tik Tok and Instagram within the fashion & design space; offering a variety of well-produced, targeted content designed to educate consumers on features and benefits of designer clothing products.
- Achieved notable audience growth by utilizing strategic marketing techniques to capture and grow target audiences within the fashion and design space.
- August 27th, 2021; Attained 12k followers on Instagram.
- December 15th, 2021; Grew Instagram audience by 2,400 followers, achieving 14k followers.
- Affiliated with Public Relations programs within notable organizations within the fashion industry; Jaded London, Ragged Priest, IAmGia, Fanci Club, Motel Rocks and Eleven Lashes.
Assistant Manager
Avocado Green Brand
Brooklyn
07.2025 - 11.2025
- Managed daily operations and staff scheduling for a sustainable product retailer.
- Assisted in implementing eco-friendly practices throughout store operations.
- Coordinated training sessions for new team members on product knowledge.
- Facilitated customer engagement initiatives to promote brand loyalty and awareness.
- Collaborated with cross-functional teams to enhance customer experience strategies.
- Managed customer service inquiries and complaints in a timely manner.
General Manager
Urban Design, LLC
East Aurora
01.2016 - 08.2021
- Circulated retail floor to orchestrate sales and customer service; scheduled and followed up on interior design consultations; maintained facility and organized sales floor merchandising; coordinated store promotions; allocated deliveries to and from store; trained and developed employee sales and service techniques; supported social media promotions and advertising.
- Created new inventory protocols, which helped establish more effective means of reporting and forecasting; bolstered effective P&L management, helping increase business profitability.
- Increased business profitability by improving merchandising and expanding product assortment; new merchandising plans and product assortments resulted in 10% increase in retail margin.
- Oversee rebranding and business restructuring initiative; Interviewed and onboarded marketing firm and lead coordination and integration of efforts among operations, marketing, customer service, accounting, and onsite design teams; efforts geared towards producing smoother workflow, billing practices, reporting, branding, and more cost-effective business processes.
- Expanded store presence throughout local area via proactive contact with traditional and nontraditional media including East Aurora Bee, Buffalo Magazine and Channel 2 News for advertising space and airtime.
- Contributed to design and online promotions of short-term rental luxury apartments (The Grey Stone); advertised and promoted apartments via social media and within retail store; organized open houses; secured endorsement of East Aurora History Society publicly recognizing operation for preservation of historical value (as structure built in 1826 and recognized as oldest building on Olean Road in East Aurora, NY)
Education
Bachelor of Arts - Business Management
Fashion Institute of Technology
Chelsea, New York 08.2021 - 01/2025
Skills
- Client Needs Analysis
- Merchandising/Promotion
- Client Management
- Sales/Marketing Concepts
- Client Maintenance/Retention
- Product Introduction
- Relationship Management
- Social Media Promotions
- Employee Relations
- Productivity Improvement
- Project Management
- Microsoft Office
- Relationship Building
- Content creation
- Customer relationship management
- Visual merchandising
- Effective communication
- Critical thinking
- Problem solving
- Brand development
- Collaboration skills
- Social media and promotions
- Platform analytics
Extracurricular Activities
Social Media Influencer, 12/01/19, 01/01/22, Achieved Influencer status on Tik Tok and Instagram within the fashion & design space., Achieved notable audience growth by utilizing strategic marketing techniques., Attained 7,600 followers on Instagram by 08/27/21., Grew Instagram audience by 2,400 followers, achieving 10,000 followers by 12/15/21., Affiliated with Public Relations programs within notable organizations within the fashion industry.
Strengths And Knowledge
- Client Needs Analysis
- Merchandising/Promotion
- Client Management
- Sales/Marketing Concepts
- Client Maintenance/Retention
- Product Introduction
- Relationship Management
- Social Media Promotions
- Employee Relations
- Productivity Improvement
- Project Management
- Microsoft Office
- Relationship Building
Timeline
Assistant Manager
Avocado Green Brand
07.2025 - 11.2025
Bachelor of Arts - Business Management
Fashion Institute of Technology
08.2021 - 01/2025
Social Media Influencer
Self
12.2019 - Current
General Manager
Urban Design, LLC
01.2016 - 08.2021