Summary
Overview
Work History
Education
Skills
Accomplishments
Work Availability
Languages
Timeline
AdministrativeAssistant
Anna DeGraftenreed

Anna DeGraftenreed

Anna,TX

Summary

Results-driven leader with a strong track record in team management and strategic planning. Expert in business development and negotiation, excel at driving market share growth and fostering cross-functional collaboration. With skills in generative AI, telecom, and Contact Center as a Service (CCaaS) platforms, have built and maintained strong partnerships with key vendors, consistently delivering innovative solutions and achieving outstanding results.

Overview

25
25
years of professional experience

Work History

Director - Global Strategic Channels & NA Sales

Microsoft
03.2021 - 08.2024
  • Led high-performing team managing partnerships with top CCaaS providers, VARs, SIs, and distributors across North America.
  • Developed and executed CCaaS strategy with key CCaaS vendor partners, securing commitments for joint initiatives that integrated Nuance/Microsoft services with their platforms through co-development — covering sell-through, sell-to, and OEM approaches.
  • Achieved mid-$MM ACV commitments, significantly increasing revenue across CCaaS providers.
  • Guided execution of strategic business plans with VARs, SIs, and distributors, aligning partner initiatives with Nuance/Microsoft goals.
  • Expanded partner pipeline and captured new logos through effective collaboration with partners.
  • Transformed Territory sales team, capturing 18 new logos in FY23 and driving 20% increase in overall deals. Maintained momentum in FY24, with 15% of deals closed being new logos.
  • Played a crucial role in planning and launching the CCAI strategy, collaborating across functions to deliver a viable offering in cloud services and AI, including ChatGPT.
  • Worked with cross-functional teams to align partnership requirements from product development to commercial modeling.
  • Achieved quota attainment of 185% in FY24, 110% in FY23, 123% in FY22, and 110% in FY21.

Sr. Mgr - Global Partner & Development Strategy

Microsoft
10.2020 - 03.2021
  • Led cross-functional teams of 15 across product, finance, legal, marketing, support, operations and sales to achieve project milestones and deliver high-quality results.
  • Demonstrated exceptional adaptability in navigating complex situations or rapidly changing environments with ease.
  • Developed a global partner development strategy for Cloud and implemented plans that identified and cultivated strategic partnerships with the top CCaaS partners while assessing market potential to drive business growth.
  • Established partner enablement and support: Improved framework for partner enablement and worked with training team and SMEs to ensure partners have the necessary tools, training, and resources to effectively promote and sell products.
  • Worked closely with channel organization to assist with setting initiatives related to products for continued business growth.

Client Partner

LivePerson
05.2019 - 09.2020
  • Manage end-to-end account relationships and drive revenue growth for Technology vertical accounts: Microsoft, Adobe, SAP, IBM, Dell. Responsible for 2 of the top company 20 accounts.
  • Successfully secured contract renewals and achieve a 15% increase in bookings upsell within 6 months.
  • Develop account strategies and plans to capture new business units within existing accounts.

Global Strategic Account Director

Nuance Communications
10.2014 - 05.2019
  • Lead top channel sales team with the fastest bookings and revenue growth year after year, accounting for 40% of channel sales in FY18.
  • Owned global relationships with leading technology/IT manufacturers, SI's, VAR's, BPOs, and Distributors (Dimension Data/NTT, CBTS, TTEC, Presidio…) focusing sell to, sell with, and sell through to drive revenue growth
  • Developed, onboarded new partners, and scaled existing partners to expand joint market opportunities
  • Fostered relationships with partner and sales teams with team supporting partner opportunities in the field

Channel Partner Manager - Cisco & Ecosystem

Nuance Communications
03.2012 - 05.2019
  • Achieved a 300% increase in channel bookings/revenue from 2012 to 2013 by selling Nuance technologies and services through a partner go-to-market model.
  • Expanded partner offerings, resulting in an additional $1M in revenue in 2013.
  • Managed end-to-end relationships with Cisco partners, including strategic account planning and joint business plans.
  • Identified and onboarded new channel partners to increase market penetration and revenue stream
  • Facilitated education, training, and communication of Nuance solutions to partner organizations, driving bookings and revenue growth.
  • Negotiated favorable contract terms with channel partners, securing beneficial agreements while maintaining company profitability standards.
  • Managed extensive portfolio of channel partners, ensuring alignment with company goals and consistent growth in sales performance.

Contract Analyst

Self-Employed
12.2011 - 02.2012
  • Collaborated closely with legal counsel during drafting and negotiation stages to mitigate risks associated with contractual agreements.

Sr. Product Manager

Avaya (acquired Nortel)
12.1999 - 11.2011
  • Led cross-functional teams in delivering products within schedule and budget for Self-Service, Contact Center,
    Speech, and Unified Messaging
  • Accountable for product end-to-end lifecycle management & financials for a $30+MM revenue product line
  • Improved third-party language support time-to-market by 75% to enhance sales opportunities.
  • Reduced dept. costs/losses through process and vendor improvements, resulting in 15% savings.
  • Managed multiple third-party OEM relationships and negotiated agreements.
  • Developed strategic partnerships and led product strategies and roadmap planning
  • Collaborated with customers, channel partners, and sales to understand business drivers and prioritize new
    product releases.
  • Created launch and promotion materials, conducted training sessions, and supported integrations.

Education

Liberal Arts And Sciences

Dallas College
Dallas, TX

Liberal Arts And Sciences

Loyola University, New Orleans
New Orleans, LA

Skills

  • Strategic Planning
  • Verbal and written communication
  • Sales Management
  • Partner/Customer Business Development
  • Partner Onboarding & Growth
  • Contact Center, Voice, & CX Automation
  • Contact Center Platforms, Integration and Architecture
  • Contracts and Negotiations
  • Complex Problem-Solver
  • Decision-Making
  • Pipeline Generation/Management
  • Cross-Functional Collaboration Leader

Accomplishments

  • 8 x Chairman's Club Achievement
  • 2 x Channel Sales Mgr of the Year
  • Enterprise Sales Leader Award 2018
  • 100%+ quota achievement each fiscal year at Nuance and Microsoft

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Languages

English
Native or Bilingual
Tagalog
Professional Working

Timeline

Director - Global Strategic Channels & NA Sales

Microsoft
03.2021 - 08.2024

Sr. Mgr - Global Partner & Development Strategy

Microsoft
10.2020 - 03.2021

Client Partner

LivePerson
05.2019 - 09.2020

Global Strategic Account Director

Nuance Communications
10.2014 - 05.2019

Channel Partner Manager - Cisco & Ecosystem

Nuance Communications
03.2012 - 05.2019

Contract Analyst

Self-Employed
12.2011 - 02.2012

Sr. Product Manager

Avaya (acquired Nortel)
12.1999 - 11.2011

Liberal Arts And Sciences

Dallas College

Liberal Arts And Sciences

Loyola University, New Orleans

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Anna DeGraftenreed