Anna Gehrke
Austin,Texas
Overview
11
11
years of professional experience
1
1
Certification
Work History
Director of Fitness
Orangetheory Fitness
Austin, TX
01.2024 - Current
- Oversee fitness operations for an assigned territory.
- Collaborated with other departments and ownership groups to develop comprehensive health initiatives that meet organizational objectives.
- Implemented personalized training to each employee, providing guidance and information to strengthen skills needed to accomplish tasks.
- Work closely with all managers and Regional Leaders to maintain high utilization (Orangetheory standards) and optimal membership retention.
- Support area franchisee teams through routine communication and event partnerships.
- Monitor and achieve business Key Performance Indicators including, but not limited to, utilization, attendance, workouts, attrition, member traffic weekly, revenue, and net gain. This also includes conducting hands-on performance evaluations of coaches and delivering constructive feedback as necessary.
- Conduct weekly visits to set goals, discuss KPIs, review member class schedules, utilization, template rollouts, and ensure studio cleanliness.
- Plan, develop, and lead weekly, monthly Fitness & Sales meetings, content, workshops, and logistics. (Regional Fitness mtgs, Sales/Fitness mtgs, template rollout, etc.) Provide weekly email correspondence to team regarding events and business demands.
- Actively champion and/or assist in the launch of all member engagement events and activities onsite and offsite.
- Assess the staffing needs, and oversee recruiting, hiring, and fitness licensure/credentialing practices; serve as Head Coach for staffing vacancies or upon the business needs; plan, and launch OTFIT training events.
- Plan and lead workshops to build greater knowledge, skills, and abilities in areas of fitness acumen, onboarding, and managerial skills (rowing technique, strength and conditioning, recruiting, etc.).
- Ensure proper onboarding and new hire training initiatives are being met for assigned studios.
- Lead up to 8 Orangetheory Fitness workouts per week, at one or more studios.
- Requires 90% travel across designated region & occasional out of state travel.
Regional Fitness & Retention Manager
Orangetheory Fitness
Austin, TX
05.2021 - Current
- Proactively recruit, hire, train, and cultivate high performance players in the business
- Maintain a coaching mind-set by actively coaching 6-8 classes a week in studios
- Experienced multi-unit manager overseeing multi-million-dollar EBITDA
- Works directly with the regional fitness and sales & operations team to continuously plan, implement, and uphold current programming and practices
- Support and supervise multiple head coaches in the Austin area and their respective studios in order to maintain company compliance, consistency, and brand knowledge
- Directly lead trainings and workshops anywhere from a one-on-one to large group level to ensure continued training, support, and growth to level 1, 2, and 3 staff on a daily, weekly, monthly and/or quarterly basis
- Works alongside executive team to solve current operations, landscape, and trends at individual studios
- Complete quarterly audits with head coaches and studio managers to hyper focus on KPI trends such as utilization, attrition/retention, lead generation on weekly, monthly, quarterly basis
- Other duties that align with the mission and vision of Orangetheory Fitness
- Additional responsibilities outside of the scope of this description may be necessary to perform during the studio's response to COVID-19 to uphold high performing studios, exceptional member experience and safety, and studio cleanliness
Head Coach
Orangetheory Fitness
Austin, TX
02.2019 - 05.2021
- Mentoring and managing fitness coaches in their studio
- Targeting specific areas of opportunity, providing direction and leadership
- Uses performance evaluations to identify strengths and direct opportunities
- Supports Studio Manager in achieving all sales goals of their studio by ensuring the fitness staff is consistently and effectively executing the sales process
- Monitors class schedules, anticipates seasonal changes, ensures class coverage and makes sure that holiday schedules remain compliant
- Responsible for building studio class attendance, retaining current membership and achieving monthly revenue budgets
- Works with studio manager in planning and executing thoughtful and creative events to build community and culture within the studio through a strong presence in the studio and on social media
- Responsible for executing and attending all Fitness Events for studio
- Sends weekly email to the studio fitness coaches with updates regarding studio events, announcements, updates, etc
- Maintains close and constant communication with Studio Manager and Regional Fitness Director on day-to-day operations and updates
- Prepares and sends monthly member newsletter, highlighting what is new at the studio and different members to create and nurture the studio culture
- Maintains an active, positive, social media presence to keep members connected outside of the studio
- Holds 'Office Hours' to have one-on-one consults with members to discuss their health & fitness goals
- Monitors and facilitates repairs of studio equipment
- Coordinates larger equipment repairs with third party providers
- Responsible for the organization and cleanliness of the training floor, as well as other areas of the studio - creates
- Studios are to maintain a high level of cleanliness compliant with both local government and corporate standards
- Maintains accurate employee files (including resumes, CPR cards, fitness certifications, disciplinary items, emergency contact information, I-9 form and more)
- Evaluate coach classes to ensure brand compliancy at least once a quarter
- Ensure Fitness Staff is current with all national certifications, CPR and all Orange University job related training
- Maintains an active presence in their home studio by spending a minimum of 30 hours per week in studio, which includes the minimum 10 classes per week required at their home studio
- One weekend day minimum is required, and Mondays are a required day of work, unless requested off in advance
- Other duties that align with the mission and vision of Orangetheory Fitness
- Additional duties outside of the scope of this description may be necessary to perform during the studio's response to COVID-19 after reopening May 2020
Coach
Orangetheory Fitness
San Marcos, TX
08.2017 - 01.2019
- Responsible for delivering predesigned workouts to groups of up to 39 clients prior to COVID-19
- Responsible for creating a positive, high energy and respectful OTF studio
- Ensure the safety of participants in regard to heart-rate training, human movement, exercise science, and overall form and technique
- Modify specific exercises to accommodate various skill levels, athletic abilities and performance backgrounds
- Responsible for building Orangetheory Fitness (OTF) attendance, retaining current clientele and achieving monthly key performance indicator (KPI) metrics
- Responsible for handling member concerns in a professional and objective manner with the goal of resolution
- Culturally sensitive and able to adjust learning styles to meet unique cultural needs
- Attends monthly fitness staff meetings and all relative, mandatory webinars and other requested corporate meetings
- Responsible for organization and cleanliness of the studio, including the training floor
- Maintain current, active employee credentials including CPR/AED cards, fitness certifications
Server, Hostess, Bartender, Food Runner
The Leaning Pear
Wimberley, TX
01.2016 - 07.2017
- Delivering a positive and high-quality customer service experience for all guests
- Taking and handling multiple food & drink orders
- Efficiently multi-task in a high-stress environment during peak business hours
- Work cohesively with other team members in order to create a smooth and successful work environment for all staff and customers
- Prep or side work before, during, and after scheduled shift
- Preparing bills and processing payments via computer payment systems
Assistant Coach
Dripping Springs High School Strength & Conditioning Camp
Dripping Springs, TX
06.2014 - 07.2016
- Develop and administer strength, power, speed, agility, movement, and recovery programs for athletes of all levels and ages ranging from 11-18 y/o
- Implement Strength & Conditioning programs in compliance with DSISD values and beliefs
- Ability to evaluate, record and track workouts
- Adjust training based on individual needs
- Strong interpersonal and relationship building skills with staff and athletes
- Ability to train, engage and inspire individuals and/or groups (teams) from 1-30+
- Day to day facets of training and upkeep of facilities
Education
Bachelor's - Health and Fitness Management, Business Administration
Texas State University
San Marcos, TX05.2018
Certification
- ACE Personal Training Certification
- CPR/AED Certification
References
- Shannon Phelps, 843.696.6812, sehardy843@gmail.com
- Victor Guerra, 210.274.0113, vguerra@theorangezone.com
- Michael Coleman, 901.356.5938, michael.coleman@compass.com
Timeline
Director of Fitness
Orangetheory Fitness
01.2024 - Current
Regional Fitness & Retention Manager
Orangetheory Fitness
05.2021 - Current
Head Coach
Orangetheory Fitness
02.2019 - 05.2021
Coach
Orangetheory Fitness
08.2017 - 01.2019
Server, Hostess, Bartender, Food Runner
The Leaning Pear
01.2016 - 07.2017
Assistant Coach
Dripping Springs High School Strength & Conditioning Camp
06.2014 - 07.2016
Bachelor's - Health and Fitness Management, Business Administration
Texas State University