- Outdoor enthusiast - runner, hiker, skier, traveler
- Mother of two daughters and wife of a middle school science teacher
- Artist Instagram-inspired chef Fan of historical fiction
Anna Green
San Diego,CA
Summary
Dynamic brand and creative leader with over 25 years of experience in shaping global brand strategies, driving creative development, and crafting transformative storytelling. Renowned for leveraging data-driven insights to build strategic creative initiatives that yield measurable brand impact. Proven track record in developing B2B and consumer-first tech brands that foster meaningful perceptual change and deliver significant business value. Leadership style cultivates a culture of creative exploration and accountability, inspiring teams to connect vision with actionable plans across diverse platforms while navigating complex objectives to achieve breakthrough solutions in fast-paced environments.
Overview
24
24
years of professional experience
Work History
Senior Director, Global Brand
Qualcomm
San Diego, CA
11.2022 - Current
- Mentors team of brand professionals in building, evolving, and managing Qualcomm's brand portfolio through data-informed and AI-supported processes, ensuring authenticity, competitive differentiation
- Guides the development and implementation of strategic brand evolutions, brand architecture, naming and identity systems to drive business growth, aligning to company strategy and objectives.
- Leads team that provides a strategic center for brand vision, cohesion and clarity across all touchpoints, teams, partners and platforms.
- Collaborates with Product, Research, Creative teams and agencies to identify opportunities that will drive brand KPIs through programs, data-driven optimization, and AI-enabled workflows
- Spearheaded brand architecture exploration, culminating in a comprehensive 'house of brands' strategy for the organization.
- Drove the development of a comprehensive brand strategy and business plan to enhance brand reach through entertainment.
- Directed the data-driven transition to Snapdragon 3.0, ensuring brand freshness and cultural relevance.
- Spearheaded development and launch of Qualcomm Dragonwing brand, enhancing industrial and IoT business strategy.
- Redefined Qualcomm's brand perception, transitioning from legacy views to a contemporary image aligned with innovation in AI and computing.
Director, Global Brand
Qualcomm
10.2018 - 11.2022
- Designed and executed scalable tools and standards to foster an internal creative powerhouse, elevating quality and minimizing reliance on external resources.
- Oversaw strategic brand positioning and governance for Qualcomm and Snapdragon, elevating brand perception in the global market.
- Coordinated efforts across departments to ensure marketing and product initiatives effectively supported corporate objectives and brand vision.
- Led strategic initiatives to evolve Snapdragon into a distinct consumer brand, supporting competitive distance and premium pricing.
- Implemented analytical frameworks to monitor and elevate brand performance metrics.
Staff Manager, Global Brand Marketing
Qualcomm
10.2015 - 10.2018
- Orchestrated the company’s first major brand migration in 30 years, including comprehensive repositioning, new visual identity, and logo modernization to position Qualcomm for future growth
- Developed and implemented new brand architecture system, improving portfolio navigation and product naming alignment—demonstrating strategic execution at scale
- Led change management across global teams, delivering extensive training, tools, and support to ensure seamless adoption of new brand standards, guidelines, and assets
Sr. Manager, Marketing Communications
Qualcomm
04.2010 - 10.2015
- Managed Creative Services team that developed videos, collateral digital assets, and event assets for several product lines including wearables, augmented reality, wireless audio, and mobile retail solutions
- Developed brand identity for Qualcomm Toq, one of the world’s first smartwatches. Led packaging development, lifestyle & product photography.
Manager, Marketing Communications
Qualcomm
04.2005 - 10.2010
- Directed planning and execution of tradeshows and events to elevate visibility of software and services initiatives.
- Oversaw creative development processes across multiple product lines. Managed cross-functional teams to successfully achieve project objectives.
- Promoted from Sr. Coordinator to Manager in 2008
Agency Experience:
VitroRobertson & Big Bang Idea Engineering
San Diego, CA
08.2002 - 02.2005
- Clients: Qualcomm, Disney's Baby Einstein, Lamkin Golf Grips, HireRight, and Highway 101 Association
- Managed full creative lifecycle from strategy through execution, ensuring creative excellence and business results
Education
Bachelor of Science - Communication
University of Colorado At Boulder
Boulder, CO06-1994
Advertising Design Post Baccalaureate Courses
Academy of Art University
San Francisco, CAAccomplishments
- Lead 7 major brand evolutions at Qualcomm
- Lead multiple global advertising campaigns from both agency and client side
- Creative Services team leadership
- Event team leadership
Recognition
2025 Global Brand Rankings:
- Interbrand’s Best Global Brands
Qualcomm ranks as #39
- BrandZ Global Evaluation Report
Snapdragon ranks as #38
Core Competencies
- Brand Strategy & Evolution
- Data-Driven Brand Optimization
- Creative Development & Execution
- Brand Storytelling
- Talent Development & Team Building
- AI-Enabled Workflows
- Agency & Vendor Management
- Creative Services
- Presentations
- Events
Interests
Timeline
Senior Director, Global Brand
Qualcomm
11.2022 - Current
Director, Global Brand
Qualcomm
10.2018 - 11.2022
Staff Manager, Global Brand Marketing
Qualcomm
10.2015 - 10.2018
Sr. Manager, Marketing Communications
Qualcomm
04.2010 - 10.2015
Manager, Marketing Communications
Qualcomm
04.2005 - 10.2010
Agency Experience:
VitroRobertson & Big Bang Idea Engineering
08.2002 - 02.2005
Bachelor of Science - Communication
University of Colorado At Boulder
Advertising Design Post Baccalaureate Courses
Academy of Art University