Anna Hawersaat
Cleveland,OH
Summary
Account & Project Leader with a proven ability to lead in-house teams through strategic planning and execution of brand, product, and integrated marketing initiatives. Experienced in overseeing cross-functional collaboration, managing project lifecycles, and ensuring alignment with organizational objectives. Known for building high-performing teams, streamlining workflows, and driving impactful campaigns from concept to market. Strong communicator and decision-maker with a focus on delivering results and elevating brand presence.
Overview
5
5
years of professional experience
Work History
Account/Project Supervisor
Fountain Digital
Cleveland, OH
03.2023 - Current
- Spearheaded planning, execution, and delivery of complex projects, including website builds and high-visibility campaign launches.
- Oversaw cross-departmental teams, setting clear objectives and ensuring accountability to achieve project milestones.
- Cultivated strong client partnerships, aligning deliverables with business needs and maintaining consistent communication throughout project lifecycles.
- Applied strategic project frameworks to balance scope, timelines, and resources, driving efficient and successful outcomes.
- Championed data-driven campaign optimizations, maximizing ROI and enhancing overall marketing performance.
- Improved operational workflows by introducing structured processes that enhanced team collaboration and reduced delivery timelines.
Client Activation Manager
Clinch
Cleveland, OH
08.2023 - 03.2024
- Drove momentum through the client engagement process, ensuring that all activities moved forward effectively and efficiently toward measurable results.
- Acted as the escalation leader for key accounts, addressing and resolving client issues promptly and effectively.
- Spearheaded SLAs to ensure client’s needs are met.
- Collaborated closely with internal teams, including sales, product, and support, to ensure seamless coordination and delivery of services.
- Managed daily quality reporting insights to help guide client’s strategy and goals towards their specified KPIs.
Senior Account Manager
Amobee
Denver, CO
02.2023 - 08.2023
- Main point of contact for clients across multiple verticals, supporting clients from pre-sales to post-sales across a high volume of tasks - media planning & strategy, execution, campaign health, in addition to managing creatives, reporting, IOs, budgets and billing.
- Responsible for 30+ accounts in Salesforce and managing campaign launch processes.
- Lead client KOCs, gathered tags & assets, QA-ing all deliverables as well as managing timelines, tags, and client expectations through effective communication.
- Monitored campaign delivery & performance consistently throughout the entire campaign flight, working with the delivery team to manage optimizations and insights towards client's KPI's.
- Collaborated across multiple teams for proposal development.
- Planned strategies to provide actionable campaign solutions in proposals, which included creation of Media Plans and RFP decks.
Account Manager
Amobee
09.2021 - 02.2023
- Troubleshot discrepancies and tracking issues with both internal and third-party teams.
- Researched and pitched upsell opportunities during the campaign, based on insights and performance.
- Responsible for all reporting, including end of campaign reports, deeper audience insights, and overall recommendation materials.
Customer Success Coordinator
Cross Screen Media
Alexandria, VA
07.2020 - 09.2021
- Boosted political campaign strategies by drafting 25+ media plans for noteworthy races including the Presidential Election, U.S House and Senate, Colorado Governor, and Mayoral elections.
- Took lead on multiple client accounts, helping clients stay informed with weekly reporting and constant communication regarding campaign strategy and media goals.
- Drafted weekly reports to showcase current data and reach using Tableau, TradeDesk, Facebook Business Manager, Roku OneView, SEO and Nielsen to ensure clients media goals are being met.
- Led team project initiatives, including a revamping of the company's video SPEC requirements and a Tuition Reimbursement Program.
Education
Bachelor of Arts - Media Marketing, Marketing & Communications
Bowling Green State University
Bowling Green, OH05.2020
Skills
- Proficient in MS Office, including Excel, Word and Access, and Adobe Premiere and Photoshop Experienced in both Mac and PC
- Digital content management and strategy
- Well-organized, detail-oriented, independent worker
- Advanced proficiency in Project Management tools, including Teamwork, JIRA, and Asana
- Able to work and pull insights within Tableau software, Facebook Business Manager, Roku OneView, Nielsen, Verizon Media Ad Manager, SalesForce,, DCM/DFAM, and SEMRush
- Budget & Resource Management
- Team Leadership & Development
Timeline
Client Activation Manager
Clinch
08.2023 - 03.2024
Account/Project Supervisor
Fountain Digital
03.2023 - Current
Senior Account Manager
Amobee
02.2023 - 08.2023
Account Manager
Amobee
09.2021 - 02.2023
Customer Success Coordinator
Cross Screen Media
07.2020 - 09.2021
Bachelor of Arts - Media Marketing, Marketing & Communications
Bowling Green State University
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