Summary
Overview
Work History
Education
Skills
Timeline
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Anna Henke

North Saint Paul,MN

Summary

Dynamic senior copywriter who excels at producing engaging and relevant marketing material. With advanced skills in content strategy, website copy, and email marketing, Anna is adept at enhancing brand messaging and driving engagement through data-driven insights. She uses knowledge of SEO best practices, industry trends, and effective communication techniques to enhance online presence and achieve business objectives. Recognized for improving email open rates and delivering high-quality content under tight deadlines.

Overview

14
14
years of professional experience

Work History

Lead Content Writer

Bobcat
04.2025 - Current
  • Works well in a fast-paced environment as a member of a new in-house creative team.
  • Write and edit high-quality and complex content under deadline pressure with engaging and brand-centric approach.
  • Improve content quality by conducting thorough product research and incorporating industry trends.
  • Utilize review process and feedback to improve content quality
  • Optimize web pages for search engines using keyword research and on-page SEO techniques.

Contract Copywriter

John Deere
08.2023 - 04.2025
  • Developed, authored, and presented advertising communications.
  • Gathered and reviewed product information and market segments, including customer research, customer testimonials, dealer visits, and farm shows.
  • Wrote engaging and informative product marketing copy that complied with John Deere brand voice and style guidelines.
  • Create voiceover scrips and storyboards for promo videos.

Email Marketing Manager

WEAREACTIV.COM
10.2021 - 12.2024
  • Enhanced subscriber growth and improved list quality for agency clients, creating compelling incentives for sign-ups and consistent communication with healthy open rates.
  • Maximized customer retention, implementing a comprehensive, profitable automated flow program and a re-engagement strategy for inactive subscribers.
  • Increased email open rates and click-through rates by designing attention-grabbing subject lines and personalized content.
  • Optimized email performance through A/B Testing.

Freelance Copywriter

The Resident Writer
03.2018 - 08.2023
  • Customized brand messages to reach and capture target audience interest and drive engagement for more than 100 different clients in a variety of industries.
  • Wrote engaging e-commerce product and website copy for small businesses and entrepreneurs.
  • Created social media marketing copy and assets for META and LinkedIn to drive brand awareness and increase sales.
  • Developed media campaigns through META advertising, reducing lead cost significantly (example: from $10 to $2 per lead).

Copywriter / Marketing Content Strategist

Mastermind.com
07.2020 - 10.2021
  • Managed freelance contributors, ensuring timely delivery of high-quality articles that adhered to brand guidelines.
  • Mentored junior team members, providing constructive feedback on their work and fostering a positive learning environment for professional growth.
  • Developed content strategy for online event promotions, email marketing, and lead magnet funnels.
  • Created editorial calendars to plan, schedule, and track regular email communications for all the different membership programs.


Web Content Specialist

Thomson Reuters Corporation
08.2019 - 07.2020
  • Crafted over 450 informative white-labeled blog posts for attorney websites, utilizing brand strategy and audience demographics to drive engagement.
  • Received specialized training in Facebook legal advertising best practices, leading to successful ad campaigns with detailed targeting and creative concepts.
  • Achieved excellent quality reviews on blogs and promotions, resulting in increased visibility and client satisfaction.
  • Maintained consistency in voice and style across all web content to establish a strong brand identity.

Copywriter

Baker Publishing
03.2012 - 06.2018
  • Boosted campaign performance by developing engaging and persuasive copy for over 600 advertising campaigns across various mediums including email, web, social media, print, and TV.
  • Collaborated with design team to create visually appealing ad concepts and proofread final designs.
  • Generated SEO keywords for products to improve Google and retailer search rankings.
  • Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.

Education

Bachelor of Arts - English Literature

Northwestern College
Orange City
06-2011

Skills

  • Creative writing
  • Editing and proofreading
  • Product marketing
  • Deadline management
  • Keyword search engine optimization (SEO)
  • Project management
  • Website copy
  • Content strategy expertise
  • Technical writing
  • Consistent brand messaging
  • Data-driven insights
  • Proficient in Klaviyo

Timeline

Lead Content Writer

Bobcat
04.2025 - Current

Contract Copywriter

John Deere
08.2023 - 04.2025

Email Marketing Manager

WEAREACTIV.COM
10.2021 - 12.2024

Copywriter / Marketing Content Strategist

Mastermind.com
07.2020 - 10.2021

Web Content Specialist

Thomson Reuters Corporation
08.2019 - 07.2020

Freelance Copywriter

The Resident Writer
03.2018 - 08.2023

Copywriter

Baker Publishing
03.2012 - 06.2018

Bachelor of Arts - English Literature

Northwestern College

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Anna Henke