Anna Hirmiz
San Diego,CA
Summary
Driven Marketing & Sales Director with 15 years of experience in sales and organizational leadership. Attentive leader experienced in guiding and motivating top quality talent. Well-versed in assessing sales performance and managing staff performance against challenging expectations with a track record of success improving sales, hitting goals, and growing company customer base through effective program management, strategic planning, and being a cheerleader / team player. Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations. Hardworking and passionate job seeker with strong organizational skills eager to secure marketing position. Ready to help team achieve company goals.
Overview
7
7
years of professional experience
Work History
Director of Marketing & PR
Serene Health
01.2020 - Current
- Managed and operated the marketing department
- The company started with 20-30 referrals a month then, in with my expertise we started averaging to 300-400 referrals a month
- Proven experience leading and managing project teams in a highly collaborative and fast-paced business environment
- Dynamic problem-solver – comfortable challenging assumptions and offering solutions with incomplete information
- Transparent, open communicator – an exceptional listener who can read between the lines
- Ability to balance competing interests and ensure all objectives across multiple projects are met on time
- Ability to work independently and a part of a team
- Conducted market research to inform decision-making and ensure alignment with target audiences'' needs and preferences.
- Negotiated favorable contracts with vendors and agencies, reducing costs while maintaining high-quality results.
- Leveraged public relations strategies to protect the company''s reputation during crisis events or periods of negative press coverage effectively.
- Oversaw rebranding efforts that resulted in enhanced corporate identity and improved brand perception among stakeholders.
- Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
- Led a team of marketing professionals to successfully achieve annual KPIs and business objectives.
- Organized and executed robust, creative experiential marketing events.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Utilized advanced analytics tools to monitor campaign performance, making data-informed adjustments as needed to improve results continuously.
- Expanded international market reach by developing and executing region-specific marketing strategies that cater to local consumer preferences.
- Managed annual marketing budget in excess of $[Amount].
- Introduced automation tools into email marketing campaigns for higher open rates, click-throughs, and overall audience engagement levels.
- Launched innovative experiential marketing campaigns that drove customer engagement and generated buzz around new products or services.
- Implemented data-driven strategies to optimize advertising spend, maximizing ROI across all channels.
- Developed metrics and measured success in order to further penetrate marketplace.
- Cultivated strong relationships with industry influencers and media outlets, securing positive coverage and maximizing brand exposure.
- Created content and promotional materials to drive engagement and conversions.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Built strong relationships with industry professionals and influencers.
- Generated 70% increase in referrals just 1st year alone and a proven track record of 30-40% every year after that.
Associate Director of Marketing & Sales
Crediauto Financial INC
07.2018 - 12.2020
- Created strategies for revenue growth and marketing campaigns
- Superb interpersonal skills and building new client accounts
- Made important decisions based on analyzed data
- Managed over 100 accounts with constant updated notes
- Work directly with Brand Marketing to launch new products plans, new brands and businesses with campaigns
- Own, track, and manage project plans and timeline
- Identify, manage, and eliminate project barriers or risks to ensure project health
- Monitor project progress and adjust as necessary to ensure successful completion
- Interface with both internal and external partners; remove barriers by pre-emptively identifying and mitigating project risks.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Planned, designed, and scheduled phases for large projects.
- Met project deadlines without sacrificing build quality or workplace safety.
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.
- Delivered exceptional customer satisfaction by proactively addressing client concerns and meeting or exceeding expectations throughout the engagement process.
- Managed projects from procurement to commission.
- Prepared detailed reports on project status for stakeholders, ensuring transparency and alignment with objectives.
- Negotiated and managed third-party contracts related to project deliverables.
- Negotiated contracts with vendors and suppliers, securing quality materials at competitive prices for efficient use of resources.
- Effectively managed scope creep by establishing clear boundaries on requested changes while keeping projects aligned with original objectives and budgets.
Sales & Marketing Consultant
Cali Bamboo INC
07.2017 - 07.2018
- Proactively and aggressively pursue sales & activity goals while tracking
- Logical strategic planner
- Keep up with and react to rapid changes in product offerings
- Driven operations and daily duty assignments with flexibility and versatility
- Detail-oriented and organized customer accounts
- Great rapport and customer service
- Sold over $100,000,000 dollars’ worth of product and exceeded goals each month
- Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
- Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
- Managed client relationships through regular check-ins and updates on project progress.
- Enhanced communication among team members, fostering a collaborative and supportive work environment.
- Improved client satisfaction by effectively managing multiple projects and consistently meeting deadlines.
- Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
- Mentored junior consultants, fostering professional growth and building strong team dynamics.
- Developed innovative strategies for clients, resulting in increased revenue and business growth.
- Collaborated with teams to define, strategize, and implement marketing and web strategies.
Education
Bachelor of Science in Fashion and marketing -
The Art Institute of Phoenix
Skills
- New Business Development
- Staff Management
- Contracts Negotiating
- Project Management
- Sales
- Marketing Expertise
- Market Understanding
- Relationship Building and Management
- Training Delivery
- Strategic Planner and Executer
- Social Media Design and Campaigns Creator
- Coaching and Mentoring
- Recruits, interviews, and trains staff
- Identifies new market segments
- Collaborates to develop growth
- Public and Media Relations
- Order Management
- Brand Ambassador
- Verbal and Written Communications
- Knowledge of all adobe software’s
- Great computer skills
- Strategy Development
- Proactive & Resourceful
- Speak English & Aramaic
- Partnership Development
- Marketing Analytics
- Content Strategy
References
References upon request
Timeline
Director of Marketing & PR
Serene Health
01.2020 - Current
Associate Director of Marketing & Sales
Crediauto Financial INC
07.2018 - 12.2020
Sales & Marketing Consultant
Cali Bamboo INC
07.2017 - 07.2018
Bachelor of Science in Fashion and marketing -
The Art Institute of Phoenix