Anna Holt
Social Media and Sales Marketing
Ashburn,VA
Summary
Forward-thinking Sales and Marketing Manager with expertise in coordinating and managing staff and deploying successful marketing campaigns. Offering an exceptional record of achievement over my 20-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. A strong project manager successful at tackling problems with tenacity and sound judgment.
Overview
20
20
years of professional experience
2
2
Certificates
1
1
In process of getting analytical Google certification
Work History
Marketing and Sales Manager
Smokecraft Modern Barbecue
07.2023 - Current
- Managed sales promotions and marketing strategies on major social media sites.
- Pursued certification in sales marketing analytics to improve creative sales skills and influence decision-maker's.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by 45% in sales.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Created and expanded sales presentations to new and existing customers.
- Implemented, executed and strategically expanded business channel partnerships and program initiatives.
- Achieved sales goals and service targets by cultivating and securing new customer relationships by creating an outsourced semiconductor assembly and test (OSAT)
- Built relationships with customers and community to establish long-term business growth.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Boosted customer satisfaction resulting in a 2 point increase on our overall online Google, Open Table and Yelp star review in just 6 months.
Assistant FOH Manager
Mellow Mushroom Herndon Va
11.2022 - 05.2023
- Was hired by CFO of Mellow Mushroom to come in and assess and implement a new structure to help this location grow in sales and customer satisfaction
- Worked closely on OSATS and analyzed customer feedback to implement strategies to help improve customer satisfaction.
- Developed unique events and special promotions to drive sales.
- We saw a significant improvement in sales and customer satisfaction after 3 months.
- Adhered to safe work practices, food safety regulations, and corporate guidelines.
- Managed day-to-day FOH operations to drive quality, standards, and meet customer expectations.
- Performed cash handling activities and secured nightly bank deposits.
- Maintained positive team environment by encouraging teamwork and respect in accordance with company mission.
- Addressed guest concerns and resolved all issues to guests' satisfaction.
- Developed and implemented marketing initiatives to increase sales and revenue by meeting with Corporate 's head of marketing and sales.
- Demonstrated leadership by keeping up with cleanliness and organization and delegating roles to employees.
- Utilized upselling techniques to maximize revenue and increase customer satisfaction.
- Coordinated with suppliers to establish timely delivery of food and beverage items.
- Developed and maintained relationships with vendors and other business partners to establish trust and build rapport.
- Maximized quality assurance by completing frequent line checks.
- Managed staff schedules and maintained adequate coverage for all shifts.
- Coordinated with catering staff to deliver food services for special events and functions.
- Analyzed sales data to identify trends and adjust purchasing decisions accordingly.
GM, Sales, Marketing and Promotions
JOTT Inc
12.2009 - 11.2021
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Developed and maintained relationships with customers and suppliers through account development.
- Analyzed market trends and competitor activities to create competitive advantages.
- Formulated policies and procedures to streamline operations.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Responsible for the expansion of the restaurant that included a new private dining room that seats up to 75 along with a state-of-the-art kitchen and first outside bar in Herndon, VA
- The promotion of the grand opening of this new space included appearances on Fox5 News several times and a significant amount of outreach with the Town Mayor and Council
- Our promotions included social media marketing including Facebook, Instagram, LinkedIn and Twitter.
- The opening of this new space has increased the sales of the business by approximately 45% and became the most frequented restaurant and bar in downtown Herndon
- Currently number one on Tripadvisor for 5 plus years.
Education
Business And Massage - Business Management
NMTI
Falls Church Va, United States09.2009
Skills
- Office Management
- Fundraising
- Product Demos
- Event Coordinating
- Business Requirements
- Hospitality
- Sales
- Customer service
- Marketing
- Restaurant experience
- Social Media Management
- Leadership
- Office management
- Business Growth and Retention
- Business analysis
- Leads Prospecting
- Negotiation
- Product demos
- Account Management
- Communication skills
- Microsoft Office
- Retail sales
- Outside sales
- Cold calling
- Renovation
- Computer skills
- CRM Software
- Marketing Analytics
- Advertising Campaigns
- Competitive Analysis
- Direct sales
- Business development
- Customer relationship management
- Project management
- Inside sales
- Operations management
- Salesforce
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing and Sales Manager
Smokecraft Modern Barbecue
07.2023 - Current
Assistant FOH Manager
Mellow Mushroom Herndon Va
11.2022 - 05.2023
GM, Sales, Marketing and Promotions
JOTT Inc
12.2009 - 11.2021
Business And Massage - Business Management
NMTI
Certification
- ServSafe
- Driver's License
- Bartender License
- Food Handler Certification