ANNA KRAMER
Los Angeles,CA
Summary
Dynamic and results-driven marketing and branding professional with extensive experience in product development and digital media. Adept at leveraging creativity and analytical skills to drive brand strategies and enhance market presence. Proven track record in developing effective strategies, fostering collaboration, and executing successful campaigns
Overview
16
16
years of professional experience
Work History
Consultant
Consultant
Beverly Hills
08.2024 - Current
- Managing marketing and business development for a growing acupuncture office in Beverly Hills via local marketing strategies and establishing social and SEO presence
- Grew sales by 5% by highlighting exclusive benefits of services while leveraging the affluent, health-conscious demographic in that area
GLOBAL BRAND MANAGER
SPIN MASTER
01.2022 - 10.2022
- Managed a $100MM global toy business for Paw Patrol, encompassing vehicles, playsets, figures, plush, and RC products, driving brand growth and market penetration
- Developed comprehensive global brand strategies and brand architectures for multiple seasons, enhancing brand identity and awareness
- Established and managed P&L for new products, determining target pricing strategies to achieve profitability goals
- Cultivated strong cross-functional partnerships, ensuring that products were on brand, delivered on time, and met marginal cost objectives
- Analyzed POS reports to derive category insights and competitive intelligence, informing customer value propositions and marketing strategies
- Oversaw day-to-day management of the product segment, serving as the primary point of contact for brand inquiries and ensuring effective dissemination of brand messaging
FOUNDER, BRAND CONSULTANT
KHOUBAM LLC
01.2015 - 01.2022
- Conducted market research on trending toys for kids, resulting in the development of an innovative interactive play couch for children aged 1-10
- Collaborated with global manufacturers on product development, including creating working samples, negotiating pricing, selecting materials, and fostering long-term relationships
- Reduced costs by 10% due to negotiations and fabric changes
- Led cost analysis, financial forecasting, and budget management to determine product pricing, shipping costs, and profit margins
- Completed Helium 10 Amazon Sellers Training Program, gaining strategies for success in Amazon sales
- Advised clients on marketing needs, including company naming, website design, and crafting comprehensive marketing strategies
SR. LICENSING MANAGER/ASSOCIATE MARKETING MANAGER
MATTEL
01.2014 - 07.2015
- Led a $68MM licensing business for renowned brands including Barbie, Hot Wheels, Fisher Price, and Monster High
- Achieved a sales increase of 5-20% across 10+ licensing partners in the electronics, activities, and plush categories by analyzing market trends and consumer insights
- Managed product development process including brainstorming new products, reviewing concepts, approving 3D samples, brand positioning, and retail packaging requirements
- Generated $3MM in revenue by driving growth in new categories and establishing global partnerships in STEM and the food sector
- Maintained strong communication and upheld brand integrity with licensee partners throughout the product development lifecycle
- Collaborated closely with the digital team to enhance awareness and drive sales for key strategic products
SENIOR DIGITAL MANAGER
IPG & GROUP M
01.2010 - 01.2014
- Managed a digital media budget exceeding $100MM for clients including Nestlé, Hyundai, and Cisco Systems, optimizing spend across channels
- Spearheaded the development and execution of custom digital brand campaigns through strategic planning, RFP analysis, negotiation, presentation, and implementation
- Launched new global products online by defining target markets, establishing media frameworks, and identifying effective communication channels
- Directed customized digital media campaigns for high-profile sponsorships, including the Super Bowl and Academy Awards, maximizing brand exposure
- Developed and executed influencer marketing programs to foster authentic brand engagement and drive sales growth
- Actively participated in the annual planning process leveraging technological advancements and market insights to inform and refine global brand strategies
FOUNDER, BRAND STRATEGIST
THE OOMPH! COMPANY
08.2009 - 01.2010
- Developed comprehensive brand, business, and creative strategies that resulted in impactful and relevant marketing plans for clients
- Managed and enhanced the company's brand identity, including business collateral, website design, naming, logo development, and social media presence
- Led business development initiatives, incorporating social targeting strategies and hosting monthly podcasts with notable guests, including Lynda Resnick, founder of Roll International, and Emilie Veloso, President of O.N.E
- Drinks
Education
MBA - Marketing
Pepperdine University
Bachelor of Arts - International Development Studies, French, Political Science
University of California, Los Angeles
Skills
- Global Branding
- Product Development
- Marketing
- Digital Media
- Toy Licensing
- Leadership Skills
- NPD Research
- SAP BI POS Reports
- Microsoft Suite
- Comscore
- Nielson
- Kantar
Timeline
Consultant
Consultant
08.2024 - Current
GLOBAL BRAND MANAGER
SPIN MASTER
01.2022 - 10.2022
FOUNDER, BRAND CONSULTANT
KHOUBAM LLC
01.2015 - 01.2022
SR. LICENSING MANAGER/ASSOCIATE MARKETING MANAGER
MATTEL
01.2014 - 07.2015
SENIOR DIGITAL MANAGER
IPG & GROUP M
01.2010 - 01.2014
FOUNDER, BRAND STRATEGIST
THE OOMPH! COMPANY
08.2009 - 01.2010
MBA - Marketing
Pepperdine University
Bachelor of Arts - International Development Studies, French, Political Science
University of California, Los Angeles
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