Anna Krasnik
Delray Beach
Summary
Driven Business Development Executive with a passion for luxury travel. Experienced with identifying and capitalizing on new business opportunities. Utilizes strategic thinking and market analysis to drive revenue growth. Track record of building and maintaining strong client relationships.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Director of Marketing & Business Development
Brillify
11.2024 - Current
- Increased brand awareness by developing and implementing comprehensive marketing strategies.
- Launched successful email marketing campaigns by employing compelling content strategies tailored to segmented audiences.
- Provided data analysis and reporting solutions based on business needs, highlighting key trends within business development.
- Streamlined internal processes and communication, enhancing efficiency within the business development team.
- Contributed to business development initiatives by participating in networking events and conferences.
- Increased client base by implementing strategic business development initiatives and fostering long-lasting partnerships.
- Conducted market research to identify growth opportunities and drive strategic planning decisions.
- Oversaw trade show participation, maximizing ROI with impactful booth designs and engaging presentations.
Account Manager
OXFORD GLOBAL RESOURCES
02.2024 - Current
- Sell complex solutions to enterprise clients on collaborative partnership basis.
- Analyzed client budgets, key drivers and overall market to qualify new business opportunities.
- Managed sales calls, scheduled promotional work and tracked sales activities across channels.
- Acquired consistent new business with well-formulated and executed strategies based on market expertise.
- Negotiated contract terms with clients, securing favorable agreements for both parties.
- Implemented strategies to increase revenue from existing accounts through upselling and cross-selling initiatives.
- Leveraged CRM tools to maintain accurate records of client interactions and transactions.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
Asset Manager
NORTHPOINT ASSET MANAGEMENT
01.2021 - 01.2024
- Developed and implemented comprehensive strategies to optimize portfolio performance and minimize risk exposure.
- Conducted in-depth financial analysis and market research to identify lucrative investment opportunities.
- Negotiated and managed complex contracts, lease agreements, and tenant relations, resulting in improved occupancy rates and tenant satisfaction.
- Cultivated strong relationships with stakeholders, including owners, investors, and third-party service providers, to ensure alignment of objectives and successful deal closures.
- Implemented best practices and streamlined processes to enhance asset management operations and achieve optimal financial outcomes.
- Monitored and assessed market trends, including regulatory changes and emerging technologies, to identify potential risks and opportunities for portfolio optimization.
- Managed risk by conducting thorough due diligence and regular portfolio reviews.
Operations Manager
REMOTE LANDS
01.2018 - 12.2020
- Cultivated new business through partnerships with travel agencies and luxury travel advisors to promote, Remote Lands, an ultra-premier travel brand serving high net-worth clients.
- Directed daily business operations, ensuring seamless execution of company strategy.
- Managed vendor relationships and negotiated contracts, ensuring seamless coordination and delivery of luxury travel services to high net worth clients.
- Evaluated new technologies or systems that could potentially enhance overall operational effectiveness.
- Assessed, analyzed and solved or suggested solutions to operational challenges.
- Conducted engaging face-to-face meetings, presentations, and training sessions.
- Reviewed financial statements and activity reports to measure productivity or goal achievement.
- Improved cost reduction and revenue with in-depth analysis of department systems and concerns.
Sales & Business Development Executive
CERTAPRO PAINTERS
03.2015 - 03.2017
- Successfully managed entire sales and business development within assigned territories, emphasizing increasing revenue generation
- Fostered and maintained relationships with key prospects, clients, and partners to identify and secure new business opportunities
- Promoted company services, exceeded client's expectations, and developed proposals/sales contracts to support business growth and ensured alignment with company policy
- Consistently beat sales goals by an average of 9% over 3 years by executing complex sales and production strategies
- Conducted market research to understand competitors' perspectives and gauged reactions to new initiatives
- Attained increase in the market share by 10% and identified projects with values ranging from $10K to $100,00K by providing strategic leadership while preserving the company's competitive pricing position
- Formulated and communicated comprehensive project plans with clients as well as other staff members to track progress and ensure alignment with relevant measures.
- Streamlined internal processes to improve efficiency in tracking leads, managing client information, and closing deals more effectively.
General Manager
DUANE STREET HOTEL
06.2008 - 11.2014
- Increased hotel business through multifaceted marketing strategies.
- Centered operations around consistently achieving business plan objectives, forecasted revenue and budget targets.
- Developed and implemented hotel policies and procedures to improve guest satisfaction.
- Negotiated contracts with vendors for supplies, equipment, and services to control costs.
- Reviewed daily reports on occupancy, revenue, expenses, and guest feedback to drive improvements.
- Managed budget implementations, employee reviews, training and schedules.
Education
Bachelor of Science - Hospitality Management
Katherine Gibbs
New York, NY03-2008
Skills
- New business development
- Customer-focused sales consultation
- Verbal and written communication
- Effective contract negotiation
- Strategic relationship building
- Revenue maximization
- Market analysis
- Process optimization
- Project management
- Opportunity assessment
- Excellent communication
- Steadfast commitment
- Active listening
- Critical thinking
- Adaptability
- Flexibility
- CRM management
- Event planning
- Content creation
- Interpersonal skills
- Strategic marketing
- Marketing campaign development
Certification
- Real Estate License - 01/2025
- Florida LCAM - 10/2025
Languages
English
Native or Bilingual
Russian
Native or Bilingual
Work Preference
Work Type
Contract WorkWork Location
RemoteImportant To Me
Work-life balanceSoftware
Opera
GDS
CRM
Salesforce
G-suite
Microsoft
Timeline
Director of Marketing & Business Development
Brillify
11.2024 - Current
Account Manager
OXFORD GLOBAL RESOURCES
02.2024 - Current
Asset Manager
NORTHPOINT ASSET MANAGEMENT
01.2021 - 01.2024
Operations Manager
REMOTE LANDS
01.2018 - 12.2020
Sales & Business Development Executive
CERTAPRO PAINTERS
03.2015 - 03.2017
General Manager
DUANE STREET HOTEL
06.2008 - 11.2014
Bachelor of Science - Hospitality Management
Katherine Gibbs
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