Anna Levikova
Brooklyn
Summary
A mission-driven, strategic and creative marketing leader, with 20+ years of experience, skilled at building and scaling global brands that reach millions of people. A fearless and collaborative communicator who obsesses over intuitive and memorable brand experiences. Enjoys driving impactful go-to-market strategies and creating compelling customer experiences. Experienced in high-growth, fast-paced startup environments
Overview
22
22
years of professional experience
Work History
Chief Marketing and Brand Officer
WIN
Greenwich
11.2022 - Current
- Established strategic foundation for new marketing program across B2B, B2C, clinical marketing, PR, and member engagement channels.
- Developed and executed WIN’s branding strategy, including brand identity, positioning, and messaging.
- Collaborated closely with Technology, Strategy, Client Success, Operations, Product, Sales, Legal, Analytics, and Finance leadership teams for alignment.
- Formed and coached marketing team to drive lead generation and employer marketing, improve member and client engagement, and strengthen brand and creative outputs within in-house team.
Chief Marketing Officer
Kindbody
New York City
11.2021 - 08.2022
- Oversaw team of 30+ across high-growth sectors, including B2B, paid media, and digital marketing.
- Executed comprehensive re-brand and website development to enhance corporate identity.
- Implemented internal restructuring and process improvements to boost operational efficiency.
- Drove new revenue exceeding $40M in 2022, doubling customer accounts.
- Reduced customer acquisition cost by 40% through targeted strategies.
- Secured enterprise accounts, significantly increasing Kindbody’s covered lives.
- Managed public relations and corporate communications to strengthen brand presence.
- Directed events and social strategy initiatives to engage key stakeholders.
Executive Director, Creative
ThomasArts
New York City
06.2017 - 11.2021
- Developed and executed creative campaigns for Aetna Medicare Advantage, driving 20% year-over-year revenue growth.
- Led ideation and strategy for multi-media programs, enhancing brand awareness in healthcare and insurance sectors.
- Managed and nurtured creative teams of over 25 across various regions to ensure high-quality outputs.
- Achieved zero compliance errors over five years while managing regulated Medicare and Medicaid campaigns.
Head of Marketing
Progyny
New York City
05.2016 - 06.2017
- Oversaw brand development, B2B marketing strategy, and brand marketing initiatives.
- Developed compelling brand story and messaging to establish Progyny's identity for IPO.
- Managed communications, PR, and social strategy execution across digital platforms.
Creative Director 15 Degrees
15 Degrees
02.2010 - 05.2016
- Led creative projects from concept to execution for diverse clients.
- Collaborated with clients to understand brand vision and objectives.
- Designed compelling visual content across various digital platforms.
- Mentored junior designers, fostering skill development and creativity.
- Directed photo shoots with external vendors to ensure quality standards were met.
Associate Creative Director
GFS
01.2008 - 01.2010
- Led creative teams in developing innovative advertising campaigns for diverse clients.
- Directed brainstorming sessions to generate unique concepts and enhance team creativity.
- Developed creative concepts and strategies for integrated campaigns across multiple channels.
Sr. Art Director
Lowe NY
01.2004 - 01.2008
- Led creative direction for high-profile advertising campaigns and brand initiatives.
- Collaborated with cross-functional teams to develop innovative design concepts.
- Oversaw project timelines, ensuring on-time delivery of design assets.
- Developed creative concepts and visual strategies for campaigns across multiple channels.
Education
Portfolio classes - Commercial And Advertising Art
ADHOUSE
New York, NYBachelor of Arts - Communication Arts
LIU
Southampton, NYSkills
- Brand strategy
- Market analysis
- Strategic communications
- Customer engagement
- Lead generation
- Cross-functional collaboration
- Campaign management
- Public relations
- Adobe Creative Suite expertise
- Team leadership
BRAND EXPERIENCE
Automotive: Saab, GMC
Corporate: GE (General Electric), Gazprom International
Hospitality: Renaissance Hotels
Food/CPG: Got Milk?, Smokey Bones, City Rib BBQ, Little Duck, Cheeses of Europe
Insurance: AARP, Aetna, Guardian, MassMutual
Healthcare: Aetna, CVS, Kindbody, Progyny, Caduet, SIUH, Allina, The Heart Institute, Innovation Health, Banner Health, Sutter, WIN
Financial: Mastercard, Flushing Bank, Ridgewood Savings Bank, Savings Bank of Danbury, Bethpage Credit Union
Real Estate: Century21, Dermot, 66 Rockwell, Moda, Summit Vista
Retail: Janovic, Patio.com, Playtex, Johnson & Johnson
Non-Profit: Catholic Charities, 2Big Hearts Foundation
Languages
Russian
Native/ Bilingual
Timeline
Chief Marketing and Brand Officer
WIN
11.2022 - Current
Chief Marketing Officer
Kindbody
11.2021 - 08.2022
Executive Director, Creative
ThomasArts
06.2017 - 11.2021
Head of Marketing
Progyny
05.2016 - 06.2017
Creative Director 15 Degrees
15 Degrees
02.2010 - 05.2016
Associate Creative Director
GFS
01.2008 - 01.2010
Sr. Art Director
Lowe NY
01.2004 - 01.2008
Portfolio classes - Commercial And Advertising Art
ADHOUSE
Bachelor of Arts - Communication Arts
LIU