ANNA McHUGH

March 25, 2024 - Present

• Provide executive-level leadership for marketing strategy across B2B e-commerce, retail e-commerce, wholesale distribution stores, and sales team enablement, ensuring alignment with overall company growth objectives.
• Partner with the executive leadership team, as well as Sales, Purchasing, and Business Development, to design and execute integrated sales and marketing plans that drive revenue and strengthen market share.
• Collaborate with manufacturers to co-develop product and brand launch strategies, building promotional campaigns that accelerate adoption and increase sell-through across multiple channels.
• Oversee all digital marketing platforms, e-commerce initiatives, and third-party web team operations, delivering a 3% increase in online revenue through optimized campaigns, user experience improvements, and targeted promotions.
• Direct marketing and sales execution across distributor stores, achieving an 8% lift in store revenue by refining merchandising strategies, launching localized promotions, and supporting sales staff with marketing tools and training.
• Successfully spearheaded the opening of a third distribution store, overseeing marketing launch strategy, staffing plans, merchandising, and grand opening execution from concept through completion.
• Lead and mentor a high-performing internal team of three (two graphic designers and a marketing manager), in addition to guiding third-party partners and store marketing teams, to ensure collaboration, brand consistency, and campaign excellence.

Develop annual marketing calendars, promotional roadmaps, and brand growth strategies that support long-term company objectives while ensuring measurable ROI across all marketing investments.

• Company Overview: An innovative startup pizza chain that captures pizza lovers’ hearts one pie at a time.
• Lead a staff of seven to drive the growth of a start-up pizza chain with net annual revenue of $3M+ across two locations and 35 employees. Drove the marketing, brand management, business development, and expansion efforts. Identified and implemented new technologies to streamline and improve the customer order experience. Served as the primary contact for all vendors and partners. Recruited, hired, coached, and trained team members to meet objectives.
• Grew business from its first-year sales of $1.2M to over $3M in the second year during the height of the pandemic, leveraging exceptional leadership and crisis management skills. Ensured the safety of all customers by building COVID-related policies.
• Realized an unprecedented 180% increase in sales by successfully navigating the challenges of the pandemic and implementing effective marketing and operations strategies while maintaining a 100% employee retention rate.
• Boosted brand recognition and customer traffic by establishing cross-marketing partnerships with other local restaurants.
• Enhanced brand awareness and built brand loyalists through in-store customer interactions, word of mouth, social media, and charitable events.
• Increased merchandise sales and apparel for both retail and online, leveraging a sound understanding of consumer preferences to drive revenue and maximize profitability.
• Drove employee retention rates up by 15% through the introduction of a peer training system, employee benefit programs, paid time out, and team events, resulting in a highly motivated and cohesive workforce.
• Developed and implemented comprehensive store procedures and manuals that improved efficiency and consistency.
• Executed the opening of a second location, overseeing all aspects from construction, budgets, and equipment purchases, to permitting, marketing, and staff training. Led all branding and design efforts including in-store murals and designs.
• Boosted productivity and morale by creating training guides, videos, and manuals for new hires and ongoing training needs.

• Company Overview: A leading company in the U.S., ranked #1 for polymer clay manufacturing.
• Led the product marketing initiatives with $200k budget oversight. Managed all digital and advertising efforts and created compelling marketing collateral. Planned and executed annual B2B and B2C product launches both domestically and globally. Created and added 100+ new projects and content to the website annually including videos and creatives. Developed and oversaw social media content and calendars. Managed the rebranding of 10+ core product lines.
• Drove a 45% growth in incremental business by launching a comprehensive e-commerce business with a robust web-exclusive product program.
• Grew social media followers to 35K on Facebook and 30K on Instagram while adding 18K to the email marketing list.
• Saved company $15K annually by bringing photography and video production/editing in-house.

• Company Overview: A large-scale insurance brokerage firm providing insurance, employee benefits, and investment/wealth management products.
• Managed complex international sales lead generation marketing campaigns. Coordinated marketing activities and policies to promote products and services. Monitored market trends, conducted market research studies, and analyzed findings.
• Executed robust marketing campaigns via drip mail, direct marketing, and B2B programs by directly supporting brokers across the U.S., Canada, Puerto Rico, and Brazil.
• Increased quarterly and annual revenue by ~20% by providing exceptional support and complex marketing collateral and campaigns to top sales professionals.
• Led the development and implementation process for a division rebranding, promoting new services and growth across web and print media channels.

• Company Overview: A leading company dedicated to the design, manufacture, and sales of countertop infrared cooking systems.
• Led the digital media programs and operation, managing a team of web designers, developers, and content writers to provide key marketing support for a major product. Managed large-scale projects including direct response, e-commerce, and web design. In earlier role, coordinated daily e-commerce operations and key activities for web production and creative photoshoots. Played an integral role in product testing and research to identify strategic plans for improving and expanding the base.
• Generated over $500k in weekly sales through online program management and $1M weekly in Q4 2013.
• Effectively managed a weekly ad spend budget of $50K for web exclusive promotions.
• Aligned consumer brand awareness and marketing efforts by managing the rebranding to the flagship brand NuWave.
• Decreased photoshoot and production costs by $10K by sourcing new contracts and branding guidelines.
• Built partnerships with numerous vendors to lead online campaigns, creative materials, and activities.
• Instrumental in creating exclusive merchandising and web offers through collaboration with QVC.

• Company Overview: A leading company dedicated to the design, manufacture, and sales of countertop infrared cooking systems.
• Led the digital media programs and operation, managing a team of web designers, developers, and content writers to provide key marketing support for a major product. Managed large-scale projects including direct response, e-commerce, and web design. In earlier role, coordinated daily e-commerce operations and key activities for web production and creative photoshoots. Played an integral role in product testing and research to identify strategic plans for improving and expanding the base.
• Generated over $500k in weekly sales through online program management and $1M weekly in Q4 2013.
• Effectively managed a weekly ad spend budget of $50K for web exclusive promotions.
• Aligned consumer brand awareness and marketing efforts by managing the rebranding to the flagship brand NuWave.
• Decreased photoshoot and production costs by $10K by sourcing new contracts and branding guidelines.
• Built partnerships with numerous vendors to lead online campaigns, creative materials, and activities.
• Instrumental in creating exclusive merchandising and web offers through collaboration with QVC.