Anna C. Moore
Chicago,IL
Summary
Results-driven marketing professional bringing progressive background in advertising, public relations, and data analytics. Passionate about leveraging strategic communications and industry expertise to drive profitable revenue. Proficient in developing and overseeing projects with focus on quality and efficiency.
Overview
4
4
years of professional experience
Work History
Marketing Specialist - Brand Strategy
Claire's
09.2022 - Current
- Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.
- Built and deployed strategic approaches in marketing and branding to enhance product sales and brand awareness.
- Led survey of 1,500+ stores that resulted in marketing cost efficiencies upwards of $250,000.
- Strategized, executed, and tracked all omnichannel promotional efforts to test buying behavior and capture sales.
- Developed and delivered marketing materials for company re-brand.
Marketing Analyst
Axial1 Performance Science
08.2021 - 09.2022
- Utilized proprietary data-driven analytics to enable clients to move from data to insight to performance more effectively and efficiently across the entire path to purchase.
- Aided in launch of Axial1 which included prospecting clients, copywriting, branding, and website development.
- Responsible for performance marketing monthly analysis of customer acquisition data and campaign performance to further improvement.
- Initiated market research studies, fielded surveys, and managed qualitative research.
- Conducted competitive communication and audits and supplied opportunity analysis'.
- Visualized complex data for client's easy comprehension and understanding.
Marketing Coordinator
Jetson
04.2021 - 08.2021
- Organized logistics for marketing and proposal strategy meetings.
- Coordinated all email marketing efforts to boost retention and conversion.
- Worked directly with external PR agency to ensure all marketing messages were clear and aligned across earned media opportunities.
- Handled and managed affiliate marketing channels by approving publishers and optimizing commission offers.
- Assisted with designing and implementing test plans to understand drivers of response and value on creative assets and campaign strategies.
Market Research Intern
Big Chalk Analytics
05.2020 - 08.2020
- Helped Big Chalk grow almost 300% year on year by optimizing marketing efforts through content development, media relations, corporate communications and internal posts.
- Coordinated with social media, public relations and other teams to publicize Big Chalk.
- Assisted with website maintenance and content development.
- Packaged and visualized insights from client research projects for use by managers, customers and other marketing staff to help inform strategic recommendations to drive business growth.
Education
Bachelor of Arts - Public Relations, Advertising, And Applied Communication
DePaul University
Chicago, IL11.2020
Skills
- Digital Skills: (Google Analytics, Iconosquare, Sprout Social, Hubspot, etc)
- Market Research & Insights Research Methods
- Microsoft Office & G Suite
- Data Visualization (Google Dashboard, Google Charts, Tableau)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Email Marketing (Klaviyo)
- Affiliate Marketing (Rakuten)
- Campaign Measurements and Reporting
- Copywriting Press Writing
- Public Relations
- Public and Media Relations
- Monitoring Industry Trends
- Campaign Development
- Social Media Digital Marketing
- Strategic Planning
- Influencer Collaboration
- Media Outlets Research
Timeline
Marketing Specialist - Brand Strategy
Claire's
09.2022 - Current
Marketing Analyst
Axial1 Performance Science
08.2021 - 09.2022
Marketing Coordinator
Jetson
04.2021 - 08.2021
Market Research Intern
Big Chalk Analytics
05.2020 - 08.2020
Bachelor of Arts - Public Relations, Advertising, And Applied Communication
DePaul University
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