ANNA PATTISON
Chicago,IL
Overview
14
14
years of professional experience
Work History
Editor-in-Chief
Cinema Femme
01.2024 - Current
- Oversee the magazine team and collaborate with advertising, membership, and film festival team to produce a quarterly digital and print magazine.
- Meet and communicate with writers to ensure writers hit deadlines.
- Edit, proofread, and fact check articles and request potential edits from writer(s).
- Communicate and meet with designer on a regular schedule once articles are complete and ready.
- Control content calendar and project management during each issue cycle.
- Advance the success of the magazine and Cinema Femme as an NFP.
- Curate newsletters on a weekly basis and increase volume during festivals and any events or seasonal calendar events CF chooses to feature.
- Analyze data metrics and implement findings for future newsletters; optimize newsletter performance by testing.
Caregiver/Freelance Writer
Top Agent Magazine
01.2023 - 01.2024
- Provided care for terminally ill partner, including accompanying for medical appointments and radiation therapy sessions, offering companionship and support, and settling partner's estate affairs.
- Researched, wrote, and delivered a minimum of seven articles weekly within deadlines, showcasing top real estate agents in the United States and globally.
Associate Director of Content
Dotdash Meredith
Des Moines, IA
01.2022 - 01.2023
- Promoted through positions of increasing scope and responsibility to direct a team of eight to optimize online traffic, page views, and revenue for prestigious brands like Entertainment Weekly, Food & Wine, InStyle, Real Simple, Martha Stewart Living, and Better Homes & Gardens.
- Guided the team in developing digital content that resonated with each brand's identity while enhancing audience engagement.
- Oversaw a growth team of 30 to support business targets.
- Increased million+ subscriber lists by a minimum of 5% annually by collaborating with conversion team to apply BounceX and Inactivity Overlays for attracting new subscribers.
- Contributed to a 55% increase in revenue for the e-commerce team, surpassing the companywide goal of 30%.
- Grew team size by 60%, resulting in a 25% upsurge in revenue.
- Led team to outperform engagement and retention goals by sharing expertise on best practices, industry trends, and data analytics.
- Spearheaded optimization testing campaigns in collaboration with editorial brand managers and company stakeholders to adjust newsletter templates and mailing frequency accordingly.
- Developed an in-house guide to train new hires and assist writers in transitioning between brands, ensuring consistency in brand voice.
- Facilitated monthly gatherings with writers, producers, and key stakeholders, analyzing and presenting email performance, industry trends, and competitor insights, while brainstorming future strategies and conducting optimization experiments.
- Managed office supplies and inventory, met with visitors and led tours, and organized and led department events for more than 80 people.
- Post Acquisition of Meredith Corporation
Senior Content Manager
Meredith Corporation
01.2019 - 01.2022
- Led team of writers to create engaging communication for diverse audiences.
- Analyzed and optimized metrics for content enhancement.
- Facilitated brainstorming sessions and oversaw execution of new and ongoing projects.
- Collaborated effectively with editorial, strategy, and production teams to incorporate all stakeholders' interests into solutions.
- Achieved set targets by fostering innovation and cooperation among the internal team and stakeholders.
Audience Engagement Email Content Coordinator
Meredith Corporation
01.2016 - 01.2019
- Monitored, evaluated, and improved content for verticals and brands.
- Collaborated with retention managers on distribution strategies.
- Analyzed performance metrics and shared test outcomes with stakeholders.
- Analyzed data insights and detected patterns to inform future content strategies, new content concepts, program variations, and ideas for implementation.
- Created daily and weekly newsletters for 20 brands by leveraging SEO analytics and email insights.
Director of Marketing, Realtor Program Chair
Veterans United
Columbia, MO
01.2013 - 01.2016
- Authored engaging articles, blog posts, and press releases to expand client base.
- Oversaw campaigns for business partners.
- Produced content for websites and conducted thorough research for diverse projects.
- Edited, proofread, reformatted, and designed layouts for marketing materials distributed nationwide to headquarters and 15+ branches.
- Boosted referral rate by 45% by developing and disseminating marketing materials to prospective customers.
- Designed and implemented an internal monitoring system to track client acquisition and retention effectively.
Timeline
Editor-in-Chief
Cinema Femme
01.2024 - Current
Caregiver/Freelance Writer
Top Agent Magazine
01.2023 - 01.2024
Associate Director of Content
Dotdash Meredith
01.2022 - 01.2023
Senior Content Manager
Meredith Corporation
01.2019 - 01.2022
Audience Engagement Email Content Coordinator
Meredith Corporation
01.2016 - 01.2019
Director of Marketing, Realtor Program Chair
Veterans United
01.2013 - 01.2016