Summary
Overview
Work History
Timeline
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Anna Peterson

Chicago,IL

Summary

Clinically experienced orthopedic sales representative with approximately three years of operating room support in hip, knee, and trauma procedures. Promoted early and entrusted with full territory ownership in the joint replacement industry, demonstrating a strong aptitude for technical systems, rapid learning, and relationship-based selling. Highly motivated to expand into robotic-assisted surgery and deliver hands-on value to surgical teams across the Chicago region.

Overview

9
9
years of professional experience

Work History

Territory Manager

Intellijoint Surgical
Chicago, IL
06.2024 - Current
  • Currently operate and manage the Chicago North territory, overseeing all sales activity, account strategy, and clinical support for Intellijoint’s Hip and Knee Navigation systems.
  • Promoted to Territory Manager after seven months, based on strong performance, clinical leadership, and territory development.
  • Exceeded Q1 2025 quota, finishing at 127% attainment.
  • Successfully managed the tri-state region (Illinois, Wisconsin, and Indiana) independently following the departure of the team lead; ensured full business continuity while supporting all surgeon users across multiple hospitals and surgical centers.
  • Personally trained all active surgeon users and surgical teams in the region, enabling 100% of accounts to operate the device independently—without on-site representative presence.
  • Deliver expert intraoperative technical support during total hip and knee replacement procedures, revisions, Birmingham Hip Resurfacing (BHR), and partial knee cases, ensuring proper device use and high surgeon satisfaction.
  • Support surgeons with pre-operative planning using Intellijoint VIEW software, helping them optimize implant positioning, leg length, and offset based on patient-specific anatomy to improve surgical accuracy and outcomes
  • Train implant representatives from leading orthopedic companies—including Zimmer Biomet, Stryker, DePuy Synthes, Smith+Nephew, and others—on the proper use of Intellijoint’s navigation system, onboarding them into our external representative portfolio.
  • Independently manage all surgical inventory across the Chicago North territory, including navigation systems, instrumentation, and disposables, ensuring accurate case readiness and seamless support for scheduled and add-on procedures.

Orthopedic Trauma Associate Sales Specialist

JD Medical- Skeletal Dynamics
Chicago, IL
08.2022 - 05.2024
  • Managed and grew the orthopedic upper extremity trauma business across a large, multi-state territory.
  • Recognized as a clinical expert in supporting Skeletal Dynamics implant systems- providing reliable intraoperative guidance to surgeons and OR staff to ensure proper use, and successful patient outcomes.
  • Maintained a fluid, on-call trauma schedule—including evenings, weekends, and holidays—to ensure continuous case coverage and customer support.
  • Controlled the transportation and management of surgical inventory, instrumentation tracking, and case logistics, ensuring timely and accurate setup in fast-paced OR environments.
  • Developed strong, trust-based relationships with surgeons, OR teams, and hospital administrators to increase account retention and product utilization.
  • Led cadaver labs for orthopedic residents, providing hands-on training with trauma implant systems and educating attendees on new products.
  • Generated new business through strategic cold calling, in-person visits, and educational events, including hosted luncheons for physicians and staff.

Sales Development Representative

Gentueri
Madison, WI
01.2022 - 07.2022
  • Served as the sole field representative for a fast-paced biotechnology start-up, driving new business across diverse markets including pharmacogenetics, wellness, pediatrics, veterinary, and academic research.
  • Generated 4–6 new deals per week, each valued at approximately $200K, by identifying qualified leads, and executing a consultative sales approach.
  • Built and maintained strong relationships with physicians, lab directors, and key hospital and clinic decision-makers to support long-term business growth.
  • Prospected and contacted over 200 new customer accounts per week through cold calling, targeted emails, and LinkedIn outreach.
  • Tracked and organized customer data and pipeline metrics, delivering weekly performance reports to the CEO and Director of Sales & Marketing.

Anatomy Program Participant

Colorado State University
Fort Collins, CO
07.2016 - 07.2016
  • Completed an academic and clinical anatomy program, attending daily anatomy and physiology lectures led by CSU professors and medical students.
  • Participated in daily cadaver lab dissections, gaining hands-on experience with human anatomical specimens and understanding musculoskeletal, cardiovascular, and neurological structures.
  • Conducted and presented an independent clinical case study as a final project, integrating anatomical knowledge with real-world medical applications.

Timeline

Territory Manager

Intellijoint Surgical
06.2024 - Current

Orthopedic Trauma Associate Sales Specialist

JD Medical- Skeletal Dynamics
08.2022 - 05.2024

Sales Development Representative

Gentueri
01.2022 - 07.2022

Anatomy Program Participant

Colorado State University
07.2016 - 07.2016

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