ANNA PETITTI
Summary
Dedicated Executive Producer with over 12 years of experience managing and overseeing all aspects of post-production. Results-driven production professional prepared to lead complex projects from inception to completion. Proven ability to drive creative vision and operational efficiency, ensuring high-quality deliverables.
Overview
27
27
years of professional experience
Work History
Executive Producer
GATTIE AND LOPEZ /CUTTING ROOM FILMS
11.2012 - Current
- Oversee and maintain the management of producers, editors, GFX and VFX artists
- Manage the collaborative efforts to ensure that financial goals, growth and vision of the company are met
- Generate and maintain revenue for the company through client relationships and outside vendors
- Bid new projects and help find leads/new work
- Oversee and manage current projects and accounts ensuring that their produced within approved budgets/deadlines
- Encourage and mentor the growth of early career/developing producers, assistants, and artists
- Assign producers to projects and oversee their progress on assignments
- Promote the Editorial Team to the larger industry, and develop sales strategies, promotional ideas, and new ways of thinking to enhance the status of the team within the industry
- Manage the budgets for each project from start to finish ensuring proper overages are being presented
- Manage producers in maintaining profit margin for each project bid
- Work with the Managing Partner to establish all project margins, budgets, and discounts
- Oversee Finance to confirm billing is properly done in accordance with client needs
Vice President, Affiliate Sales and Marketing
PAC 12 NETWORK
02.2012 - 11.2012
- Launched NY office on a temporary basis
- Position relocated to SF
Department Head, Affiliate Partnership Group, Director, Affiliate Sales and Marketing
NFL NETWORK
11.2008 - 02.2012
- Key marketing executive responsible for NFL Network's strategic marketing and promotions in support of the League's business plan
- Leveraged NFLN and NFL channel and resources to create partnerships that extended NFLN marketing messages and generated viewer engagement
- Set and implemented strategy to launch priority Network initiatives
- Created promotions, media plans and strategic alliances that drove Network sampling, engagement, affiliate, NFL club and league participation
- Developed and implemented strategic marketing plans for NFL RedZone
- Brand representative for network presence in all League tentpoles, including Draft, Preseason and Kick-off
- Developed and managed the implementation for TNF off-channel promotion
- Part of executive team that grew NFL Network from 35 to 57 million homes and launched the highly successful NFL RedZone channel in 2009
- Oversaw NFL RedZone partnership marketing activation - 2010 affiliate media spend exceeded $30MM
- Successfully managed installation and activation for 2010 NFL RedZone stadium launch
- Secured OTA market clearance for NFLN games
- Performed market analysis, oversaw bidding and negotiation process
- Launched 'Club Listening Tour' created to build bridge and foster working relationship between clubs and the league
- Successfully launched first cause marketing program Keep Gym in School that integrated Network with League, teams, players, NFL.com and affiliates to award money to schools for gym renovation and equipment
- Event architect for Network Super Bowl events and hospitality
Director, Affiliate Sales
NFL NETWORK
04.2006 - 11.2008
- Responsible for account management, ensuring timely communication and integration for Network/partner initiatives leading to increased Network visibility
- Sold in-themed promotional programs - and implemented local ad sales, marketing materials and promotions for affiliates
- Hosted and provided hospitality at games or League and Network events
- Managed trade shows and other in-market events
- Managed relationships between local affiliates, teams and the League
- Created and successfully implemented NFLN Fan Appreciation Day at all home games the Sunday before Thanksgiving Kickoff
- Conducted sales training classes
- Co-created 'Go Deep or Go Home' preseason promotion which included participation from 19 affiliates
- Created marketing materials for affiliates; developed email blasts to support Network programming
- Worked with new affiliates to provide best practices and ways to successfully launch NFL Network
- Created and managed 'Path to the Draft' watch and win promotion to support College Bowls
Manager, Media Club Services
NFL BROADCASTING
08.2003 - 03.2006
- Provided effective account management for all 32 member clubs helping to fully maximize local market opportunities
- Represented the league media groups to the clubs to ensure consistent communication
- Supporting role in creation of NFL playing schedule
Market Development Manager /Global Sponsorship
NFL INTERNATIONAL
01.1998 - 08.2003
- Created and executed events and programs that built 'in-market' awareness, interest and development of American Football in core International Territories
- Managed the marketing plan for the NFL Europe League in the U.S
- Established and implemented a global strategic framework for developing the NFL's International sponsorship business
- Managed and supported regional personnel (Canada, Mexico, Japan and Europe) in planning and sales efforts to ensure that NFL sponsorships provided local relevance to each market while keeping focused on the overall business objective
- Achievements/Clubs
- NFL Diversity Committee
- NF Hispanic Committee
- NFL Mentor program
- NFL Fan Engagement committee
- CTAM Gold Mark Award - Keep Gym in School (2009)
Accomplishments
- NFL Diversity Committee
- NF Hispanic Committee
- NFL Mentor program
- NFL Fan Engagement committee
- CTAM Gold Mark Award - Keep Gym in School (2009)
Timeline
Executive Producer
GATTIE AND LOPEZ /CUTTING ROOM FILMS
11.2012 - Current
Vice President, Affiliate Sales and Marketing
PAC 12 NETWORK
02.2012 - 11.2012
Department Head, Affiliate Partnership Group, Director, Affiliate Sales and Marketing
NFL NETWORK
11.2008 - 02.2012
Director, Affiliate Sales
NFL NETWORK
04.2006 - 11.2008
Manager, Media Club Services
NFL BROADCASTING
08.2003 - 03.2006
Market Development Manager /Global Sponsorship
NFL INTERNATIONAL
01.1998 - 08.2003
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