Dedicated Executive Producer with over 12 years of experience managing and overseeing all aspects of post-production. Results-driven production professional prepared to lead complex projects from inception to completion. Proven ability to drive creative vision and operational efficiency, ensuring high-quality deliverables.
Overview
27
27
years of professional experience
Work History
Executive Producer
GATTIE AND LOPEZ /CUTTING ROOM FILMS
11.2012 - Current
Oversee and maintain the management of producers, editors, GFX and VFX artists
Manage the collaborative efforts to ensure that financial goals, growth and vision of the company are met
Generate and maintain revenue for the company through client relationships and outside vendors
Bid new projects and help find leads/new work
Oversee and manage current projects and accounts ensuring that their produced within approved budgets/deadlines
Encourage and mentor the growth of early career/developing producers, assistants, and artists
Assign producers to projects and oversee their progress on assignments
Promote the Editorial Team to the larger industry, and develop sales strategies, promotional ideas, and new ways of thinking to enhance the status of the team within the industry
Manage the budgets for each project from start to finish ensuring proper overages are being presented
Manage producers in maintaining profit margin for each project bid
Work with the Managing Partner to establish all project margins, budgets, and discounts
Oversee Finance to confirm billing is properly done in accordance with client needs
Vice President, Affiliate Sales and Marketing
PAC 12 NETWORK
02.2012 - 11.2012
Launched NY office on a temporary basis
Position relocated to SF
Department Head, Affiliate Partnership Group, Director, Affiliate Sales and Marketing
NFL NETWORK
11.2008 - 02.2012
Key marketing executive responsible for NFL Network's strategic marketing and promotions in support of the League's business plan
Leveraged NFLN and NFL channel and resources to create partnerships that extended NFLN marketing messages and generated viewer engagement
Set and implemented strategy to launch priority Network initiatives
Created promotions, media plans and strategic alliances that drove Network sampling, engagement, affiliate, NFL club and league participation
Developed and implemented strategic marketing plans for NFL RedZone
Brand representative for network presence in all League tentpoles, including Draft, Preseason and Kick-off
Developed and managed the implementation for TNF off-channel promotion
Part of executive team that grew NFL Network from 35 to 57 million homes and launched the highly successful NFL RedZone channel in 2009
Successfully managed installation and activation for 2010 NFL RedZone stadium launch
Secured OTA market clearance for NFLN games
Performed market analysis, oversaw bidding and negotiation process
Launched 'Club Listening Tour' created to build bridge and foster working relationship between clubs and the league
Successfully launched first cause marketing program Keep Gym in School that integrated Network with League, teams, players, NFL.com and affiliates to award money to schools for gym renovation and equipment
Event architect for Network Super Bowl events and hospitality
Director, Affiliate Sales
NFL NETWORK
04.2006 - 11.2008
Responsible for account management, ensuring timely communication and integration for Network/partner initiatives leading to increased Network visibility
Sold in-themed promotional programs - and implemented local ad sales, marketing materials and promotions for affiliates
Hosted and provided hospitality at games or League and Network events
Managed trade shows and other in-market events
Managed relationships between local affiliates, teams and the League
Created and successfully implemented NFLN Fan Appreciation Day at all home games the Sunday before Thanksgiving Kickoff
Conducted sales training classes
Co-created 'Go Deep or Go Home' preseason promotion which included participation from 19 affiliates
Created marketing materials for affiliates; developed email blasts to support Network programming
Worked with new affiliates to provide best practices and ways to successfully launch NFL Network
Created and managed 'Path to the Draft' watch and win promotion to support College Bowls
Manager, Media Club Services
NFL BROADCASTING
08.2003 - 03.2006
Provided effective account management for all 32 member clubs helping to fully maximize local market opportunities
Represented the league media groups to the clubs to ensure consistent communication
Supporting role in creation of NFL playing schedule
Market Development Manager /Global Sponsorship
NFL INTERNATIONAL
01.1998 - 08.2003
Created and executed events and programs that built 'in-market' awareness, interest and development of American Football in core International Territories
Managed the marketing plan for the NFL Europe League in the U.S
Established and implemented a global strategic framework for developing the NFL's International sponsorship business
Managed and supported regional personnel (Canada, Mexico, Japan and Europe) in planning and sales efforts to ensure that NFL sponsorships provided local relevance to each market while keeping focused on the overall business objective
Achievements/Clubs
NFL Diversity Committee
NF Hispanic Committee
NFL Mentor program
NFL Fan Engagement committee
CTAM Gold Mark Award - Keep Gym in School (2009)
Accomplishments
NFL Diversity Committee
NF Hispanic Committee
NFL Mentor program
NFL Fan Engagement committee
CTAM Gold Mark Award - Keep Gym in School (2009)
Timeline
Executive Producer
GATTIE AND LOPEZ /CUTTING ROOM FILMS
11.2012 - Current
Vice President, Affiliate Sales and Marketing
PAC 12 NETWORK
02.2012 - 11.2012
Department Head, Affiliate Partnership Group, Director, Affiliate Sales and Marketing