ANNA PETITTI
Summary
Seasoned executive producer experienced in bringing productions to life while meeting demanding targets for scheduling, budgeting and content management. Focused and results-oriented leader with proven skills and desire for a challenging new role.
Overview
28
28
years of professional experience
Work History
Executive Producer
GATTIE AND LOPEZ
New York, Remote
10.2012 - Current
- Manage projects and accounts, ensuring production within approved budgets and deadlines.
- Oversee and maintain the management of producers, editors, GFX and VFX artists.
- Manage producers to maintain profit margins for each project bid, aligning with financial objectives.
- Work with the Managing Partner to establish all project margins, budgets, and discounts.
- Manage the collaborative efforts to ensure that financial goals, growth and vision of the company are met.
- Generate and maintain revenue through strong client relationships and collaboration with outside vendors.
- Oversee Finance to confirm billing is properly done in accordance with client needs
- Encourage and mentor the growth of early career/developing producers, assistants, and artists.
Vice President, Affiliate Sales and Marketing
PAC 12 NETWORK
New York, San Francisco, CA
01.2012 - 10.2012
- Established the NY office temporarily to support market expansion. Office relocatied to SF.
Department Head, Affiliate Partnership Group, Director, Affiliate Sales and Marketing
NFL NETWORK
New York, NY
10.2008 - 01.2012
- Key marketing executive responsible for NFL Network’s strategic marketing and promotions in support of the League’s business plan.
- Leveraged NFLN and NFL channel and resources to create partnerships that extended NFLN marketing messages and generated viewer engagement.
- Set and implemented strategy to launch priority Network initiatives.
- Launched 'Club Listening Tour' created to build a bridge and foster a working relationship between clubs and the league.
- Created promotions, media plans, and strategic alliances that enhanced Network and NFL Redzone sampling, engagement, and participation from affiliates, NFL clubs, and the league.
- Represented brand at major League events, including Draft, Preseason, and Kick-off.
- Developed and managed implementation of TNF off-channel promotion, increasing visibility and engagement across multiple platforms.
- Contributed to the executive team that grew NFL Network from 35 to 57 million homes and launched the highly successful NFL RedZone channel in 2009.
- Managed affiliate growth for NFL RedZone leading to a 62% increase over a 3 year period.
- Successfully managed installation and activation for 2010 NFL RedZone stadium launch.
- Partnered with Denver, NYG, Chicago, Washington and NE to create NFLRZ Day/viewing areas.
- Launched cause marketing program Keep Gym in School, integrating Network with League, teams, players, NFL.com, and affiliates.
- Designed and organized Super Bowl events and hospitality for the Network.
Director, Affiliate Sales
NFL NETWORK
New York, NY
03.2006 - 10.2008
- Co-created 'Go Deep or Go Home' preseason promotion which included participation from 19 affiliates. Promotion received over $500K in promotional value from our partners.
- Sold in-themed promotional programs – and implemented local ad sales, marketing materials and promotions for affiliates.
- Managed relationships between local affiliates, teams and the League.
- Managed account communication and integration for Network and partner initiatives.
- Created and managed 'Path to the Draft' watch and win promotion to support College Bowls. Geo-regional campaign created in less than two week notice to combat 'freeview' by driving fans to Network site.
- Created marketing materials for affiliates; developed email blasts to support Network programming.
- Conducted sales training classes.
- Managed trade shows and other in-market events.
- Hosted and provided hospitality at games or League and Network events.
- Worked with new affiliates to provide best practices and ways to successfully launch NFL Network.
- Created and successfully implemented NFLN Fan Appreciation Day at all home games the Sunday before Thanksgiving Kickoff.
Manager, Media Club Services
NFL BROADCASTING
New York, NY
07.2003 - 02.2006
- Managed accounts for 32 member clubs to maximize local market opportunities.
- Represented league media groups to clubs, ensuring consistent communication.
- Assisted in creation of NFL playing schedule.
Market Development Manager /Global Sponsorship
NFL INTERNATIONAL
New York, NY
12.1997 - 07.2003
- Established and implemented a global strategic framework for developing the NFL’s International sponsorship business.
- Managed regional personnel in planning and sales efforts for NFL sponsorships in Canada, Mexico, Japan, and Europe.
- Managed the marketing plan for the NFL Europe League in the U.S.
- Created and executed events and programs to enhance in-market awareness and interest in American Football across core international territories.
Achievements Clubs
- NFL Diversity Committee
- NF Hispanic Committee
- NFL Mentor program
- NFL Fan Engagement committee
- CTAM Gold Mark Award - Keep Gym in School (2009)
Timeline
Executive Producer
GATTIE AND LOPEZ
10.2012 - Current
Vice President, Affiliate Sales and Marketing
PAC 12 NETWORK
01.2012 - 10.2012
Department Head, Affiliate Partnership Group, Director, Affiliate Sales and Marketing
NFL NETWORK
10.2008 - 01.2012
Director, Affiliate Sales
NFL NETWORK
03.2006 - 10.2008
Manager, Media Club Services
NFL BROADCASTING
07.2003 - 02.2006
Market Development Manager /Global Sponsorship
NFL INTERNATIONAL
12.1997 - 07.2003