Anna Petrova

• Created an educational podcast series exploring ChatGPT's transformative influence on traditional search engines, resulting in over 30 listens
• Prepared to apply expertise in AI, search engine dynamics, and podcast production across various domains

Reputation Management and Communication Consultancy

• Acquired hands-on expertise through 3-month participation in a communication consultancy team at Clarity Software Solutions
• Formulated comprehensive internal/external communication strategies, crafting new mission, vision, and values for the company
• Authored 3 targeted Team Huddle Packets to uphold reputation and facilitate seamless transition to the new corporate vision at Clarity Software Solutions

Digital Media and Emergent Media and Technology

• Applied Amazon's Six Page Memo model to drive Beyond Meat's market presence in plant-based food
• The plan would've helped to achieve $500M revenue in 6 months, expand sales to 100+ countries and elevate market share from 9.4% to 13.5% in 2022
• Advised targeting key competitors and nurturing brand loyalty for sustained growth

Crisis Management

• Conceptualized and presented 'Level Up for LGBTQ+' media advocacy campaign for GLAAD to establish safe gaming spaces and accurate LGBTQ+ representation
• Proposed to orchestrate an event, collaborate with queer-owned businesses & gaming creators, live-stream, and leverage social media for targeted outreach

Communication Processes in Advertising

• Concepts of communication within advertising, brand communication, and marketing techniques

Brand Consulting

• Elevated Paramount+'s online presence by spearheading collaborative efforts with a consulting team
• Achieved through strategic planning, audience and SWOT analyses, and an exhaustive social media audit, resulting in the dynamic creation and implementation of content and scheduling strategies