Summary
Overview
Work History
Education
Skills
Galleries
Languages
Timeline
AccountManager
Anna Pragman

Anna Pragman

New York,NY

Summary

Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.

Overview

7
7
years of professional experience

Work History

Freelance Web Developer and Marketing Consultant

Self Employed Services
12.2023 - Current
  • Developed technical solutions required to accommodate specific user-facing assets
  • Designed, implemented and monitored web pages, plugins and functionality for continuous improvement.
  • Coded websites using HTML, CSS, JavaScript, and jQuery languages.
  • Increased brand awareness by developing and executing targeted marketing campaigns.
  • Leveraged email marketing best practices to increase open rates, click-through rates, and overall campaign effectiveness.

Luxury Sales Specialist

DANIELLA SHEVEL LUXURY SHOES
06.2022 - Current
  • Oversaw daily operations of a busy office and retail environment, ensuring tasks were completed efficiently and accurately.
  • Drove sales by building solid, trusting relationships with new and existing customers. Practiced engaging and personalized direct-marketing in a fast paced professional environment.
  • Created eye-catching brand assets such as on-trend videos and photos for social media.
  • Created organizational systems for sample rentals for photoshoots, and NYFW events.
  • Research in luxury experience design. I created thorough project proposals for seasonal displays and interior design, and executed them personally.
  • Utilized cross-selling techniques to introduce customers to complementary products, increasing average transaction size.

Event Promotions Lead

Parsons School Of Design - The New School
02.2023 - 05.2023
  • Managed a team in campaigns to promote Design and Technology events.
  • Created eye-catching visual materials such as posters, flyers, digital assets, social media content, emails, and schedules using imagery within brand guidelines.
  • Attentively contributed to team meetings, cross-functional briefings, and kept a detailed record.
  • Researched, connected with and invited influential members of the industry through SMS and email direct marketing.
  • Learned and adapted quickly to new technology and software applications.
  • Wrote engaging and successful marketing, advertising, and website copy.

Education

Bachelor of Arts - Design And Technology

The New School, Parsons School of Design
New York, NY
05.2023

Intensive Study Program - Studio Photography

School of Visual Arts
New York, NY
08.2017

Skills

  • English and Spanish native
  • Responsive Web Design
  • Front-End Development, User Interface and User experience research and design
  • Adobe Creative Cloud, including Photoshop, Illustrator, Indesign, Premiere and After Effects
  • Project management software, including Notion, Mondaycom, and Miro
  • Search Engine Optimization
  • Programming Languages (HTML, CSS, Javascript, JQuery, Processing, C
  • API Integration
  • WordPress Development
  • Wireframe development
  • CRM Software
  • Marketing strategy

Galleries

  • Parsons School of Design BFA Design and Technology, 2022
  • Mid Hudson Arts, Artists Respond to Poetry, 2019
  • School of Visual Design Summer Intensive, 2017

Languages

Spanish

Timeline

Freelance Web Developer and Marketing Consultant

Self Employed Services
12.2023 - Current

Event Promotions Lead

Parsons School Of Design - The New School
02.2023 - 05.2023

Luxury Sales Specialist

DANIELLA SHEVEL LUXURY SHOES
06.2022 - Current

Bachelor of Arts - Design And Technology

The New School, Parsons School of Design

Intensive Study Program - Studio Photography

School of Visual Arts

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Anna Pragman