Anna Ritchie

• Lead the creation and implementation of a new category focused on Skin Creative brands, driving business strategy and operational models for success.

• Lead end-to-end business operations for BodyMark and Tattly, overseeing P&L and team management across two locations.

• Spearhead global digital and content strategy across multiple product categories, driving transformation and eCommerce acceleration across 30+ countries.

• Developed and executed cutting-edge digital content and social media strategies across 14 brands, achieving significant ROI and surpassing industry benchmarks.

• Crafted and executed comprehensive social media strategies that enhanced brand visibility and consumer engagement.

Key achievements:

Developed and executed comprehensive social media and email strategies to support broader marketing and business objectives.

· Responsible for brand website and owned channels

· Established and managed an annual multi-channel digital content calendar, while writing all marketing content

Led blogging initiatives and launched a multi-channel influencer marketing program while managing a team of 25 bloggers. Served as the primary contact for the extended blogging community and community manager.

Developed and deployed SEO, PPC, and CRM strategies to support broader business objectives.

• Provided communications and change management consulting for Fortune 500 clients, facilitating employee engagement through strategic messaging and focus groups.

• Managed internal social media strategies and communications, establishing editorial processes that improved brand messaging and consistency.