Anna Rochford
Denver,CO
Overview
7
7
years of professional experience
Work History
CRM Marketing Manager
ClearChoice Dental Implants
05.2022 - Current
- Full responsibility of management of all email programs including multiple comprehensive journeys for each stage of the funnel and one-off email sends, with years of experience of building emails and complicated audiences and not deploying without extensive QA.
- In charge of monitoring and assisting with all SMS and Direct Mail programs.
- Analysis of data from all CRM channels and frequent presentations to stakeholders with detailed metrics and recommendations.
- Works with multiple vendors, handling legal contracts for purchases and managing meeting schedules.
- Fully in charge of managing the Ratings and Reviews program to increase volume of reviews and higher ratings for company reputation.
Email Marketing Developer
Prezi
02.2021 - 05.2022
- Manages all weekly email deployments with responsibility of advanced coding due to dynamic aspects for nine separate languages and four occupational categories, testing, scheduling QA, and a/b test implementation.
- Is in charge of all reporting for individual campaigns as well as journeys and triggers to present to stakeholders at the company while giving strategic recommendations based off of data to increase KPIs.
- Manages all welcome journeys to ensure the user has the best onboarding experience possible.
- Creates all segmentation in Braze while keeping user preferences in mind.
Email Solutions Specialist II
Blue Moon Digital, Inc.
10.2019 - 02.2021
- Responsible for all triggered sends and journeys for transactional emails and welcome series as well as day-to-day marketing emails for 7+ clients.
- Creates HTML and CSS code for emails and email templates.
- Schedules and deploys emails for audiences up to 10 million.
- Client-facing role - in charge of projects, contracts, invoices and client communication.
- Assists with migration of ESPs/platforms.
- Responsible for all audiences for 7+ clients, managing data extensions, automations, journeys, and writing queries.
Email Solutions Specialist I
Blue Moon Digital, Inc.
09.2018 - 10.2019
- Personally manages multiple Email Service Providers such as Salesforce Marketing Cloud, Bronto, Responsys, IBM, Listrak, and Hubspot for 7+ clients.
- Uses HTML and CSS to code all emails in Dreamweaver.
- Schedules and deploys emails for audiences up to 10 million.
- Sets up marketing journeys and automations for clients and delivers conversion tracking statistics, along with other data.
- Manages the timeline for campaigns and is responsible for extremely quick turn-around.
- Provides insight for email strategy to clients after analyzing data from trends and a/b tests.
Digital Marketing Specialist
Richmond American Homes
01.2018 - 09.2018
- Manages Google, Bing, Apple and Moz listings daily with comprehensive audits to make sure all information is updated and enabled.
- Publishes all advertisements on Facebook for events and company promotion and Waze for location awareness while making sure all ads are targeted to the correct demographics.
- Is responsible for sending all national and one-off emails, adding tracking and A and B tests, and reporting email results in order to analyze the success of each send and identify trends.
- Manages leads and contacts in Microsoft Dynamics CRM.
- Updates the website daily on our content management system while having to work through website errors and bugs.
Digital Marketing Coordinator
Richmond American Homes
04.2017 - 01.2018
- Works daily on a content management system in order to assure the website is always immediately up to date for all regions nationally.
- Uses numerous marketing platforms in order to check data and statistics as well as publish Facebook and Waze advertisements.
- Collects and analyzes data from Zillow, BDX, Waze and Google Analytics for monthly reporting,.
Education
Eller College of Management - Marketing
University of Arizona
Tucson, AZ12.2014
Skills
- Campaign Management
- Customer Segmentation
- Training and mentoring
- Problem Resolution
- Customer Relationship Management
- Performance Tracking and Evaluation
- Business Analysis and Reporting
- Teamwork and Collaboration
- Idea Development and Brainstorming
- Goal Setting
Timeline
CRM Marketing Manager
ClearChoice Dental Implants
05.2022 - Current
Email Marketing Developer
Prezi
02.2021 - 05.2022
Email Solutions Specialist II
Blue Moon Digital, Inc.
10.2019 - 02.2021
Email Solutions Specialist I
Blue Moon Digital, Inc.
09.2018 - 10.2019
Digital Marketing Specialist
Richmond American Homes
01.2018 - 09.2018
Digital Marketing Coordinator
Richmond American Homes
04.2017 - 01.2018
Eller College of Management - Marketing
University of Arizona
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