Anna Sarvis
Data Analyst
Chattanooga,TN
Summary
Fascinated by SQL and the capabilities of querying big data. Diligent worker with strong communication skills, often providing a bridge between the technical and the stakeholder. Detail oriented with a sprinkle of creativity which results in really exciting reports and analyses.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
Work History
Business Operations Analyst
Experts Exchange
Chattanooga, TN
10.2021 - 03.2023
- Leveraged all tracking of onsite activities to identify trends and report on them.
- Gathered, documented, and modeled data to assess business trends using advance BI tools.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Conducted thorough Conversion Rate Optimization presentations to leadership on a bi-weekly basis.
- Led several product enhancement tests including extensive A/B tests for pricing and checkout flow.
- Worked closely with Development to ensure all future releases were correctly tracking for future analysis.
Marketing Analyst
Experts Exchange
Chattanooga, TN
08.2020 - 10.2021
- Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
- Assessed KPIs to achieve in-depth understanding of campaign performance.
- Monitored Search Engine Optimization (SEO) in order to boost visibility with Google.
- Created and distributed surveys for data collection and analysis.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
Education
Bachelor of Arts - Business
Covenant College
Lookout Mountain, GA 08.2016 - 05.2020
Skills
SQL
undefinedAccomplishments
Established and maintained intense engagement metric dashboard called the Commitment Curve. This allowed insight for the very first time of how many Power Members vs Passive Members we had and what we could do to move our members up the curve.
Created a way in which the Marketing Team could have access to onsite data to use for their marketing campaigns. This was the first time they were able to have eyes on the content that the members of the site were producing.
Achieved a powerful checkout funnel analysis which connected every new member to their customer journey in a way that was revolutionary for the company.
Timeline
Business Operations Analyst
Experts Exchange
10.2021 - 03.2023
Marketing Analyst
Experts Exchange
08.2020 - 10.2021
Bachelor of Arts - Business
Covenant College
08.2016 - 05.2020
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