Anna Schmidt
Mound,MN
Summary
Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.
Overview
25
25
years of professional experience
Work History
Director, Customer Relations
Our Lady of the Lake Church
10.2019 - Current
- Devised content strategy to effectively engage target audiences. Grew social media presence from 250 to 1300 followers.
- Optimized email campaigns to increase open and click-through rates. Leveraged our website and MailPoet to target specific audiences.
- Responsible for creating weekly bulletin, monthly newsletter and quarterly magazine for the Parish
- Responsible for overall telecommunications and digital infrastructure for the church and school.
- Manage multiple vendors to bring the highest quality of services and products to our staff and parishioners all while maintaining a fiscally minded view.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Director, Customer Relations
Regional Multiple Listing Service of Minnesota, Inc.
06.2004 - 10.2006
- Managed two separate departments, Rules & Regulations and IT Help Desk
- Responsible for maintaining direct contact with an agent base of 20,000 by visiting Real Estate Broker offices on a weekly basis
- Manage a Customer Service organization that handles an average of 800 calls per week
- Direct reporting responsibilities to the Board of Governors and Executive Committee
- Manage a revolving budget of $650,000 for both departments
- Average increase departmental revenue of 70% annually
- Responsible for creating, maintaining and enforcing regulatory compliance for real estate agents and brokers.
Director, Consumer Affairs
Insurance Federation of Minnesota
02.2003 - 06.2004
- Created Federation’s first membership recruitment program generating over $30,000 of new revenue
- Restructured and managed grassroots programs for national insurance companies with 2,500 employee participants
- Devised an experimental recruitment program to reduce the time and cost to Federation members for grassroots recruitment
- Implemented successful grassroots campaign along with a coalition of Minnesota businesses that assisted in the passing of major legislation at the capitol
- Managed a $100,000 budget for three grassroots programs.
Director, Membership Services
Associated General Contractors of Minnesota, Inc.
04.2001 - 02.2003
- Constructed and Maintained Company Website – Traffic increased from 300 visitors a month to 1,200 visitors
- Doubled amount of new members in association
- Created and implemented communication plan for staff and members that streamlined all communication between the AGC and members and reduced staff paperwork.
Director, Membership Services
Organizational Management Services
04.2000 - 11.2000
- Developed and implemented membership benefit programs
- Implemented promotions and public relations for association programs
- Recruited new members to association.
Education
Bachelor of Arts - Communication Processes - Public Relations
University of Wisconsin - Green Bay
Green Bay, WI06-1999
Skills
- Project Management
- Staff Management
- Staff Development
- Contract Negotiation
- Donor Management
- Content Development
- Strategies and goals
- Organizational Development
- Charismatic Leader
Chair - Our Lady of the Lake Incredible Festival
Plan, organize and oversee the Our Lady of the Lake Incredible Festival. Over 6200 people visit our Parish campus for a 3 day event with all proceeds benefitting the Parish Community. We raised over $88,000 for the Parish in 2024.
Timeline
Director, Customer Relations
Our Lady of the Lake Church
10.2019 - Current
Director, Customer Relations
Regional Multiple Listing Service of Minnesota, Inc.
06.2004 - 10.2006
Director, Consumer Affairs
Insurance Federation of Minnesota
02.2003 - 06.2004
Director, Membership Services
Associated General Contractors of Minnesota, Inc.
04.2001 - 02.2003
Director, Membership Services
Organizational Management Services
04.2000 - 11.2000
Bachelor of Arts - Communication Processes - Public Relations
University of Wisconsin - Green Bay
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