Summary
Overview
Work History
Education
Skills
Websites
Languages
References
Timeline
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Anna Sokiran

San Francisco,CA

Summary

Marketing professional with expertise in managing cross-channel campaigns and digital initiatives across diverse industries. Proficient in project coordination, budget management, and optimizing workflows using Asana, Salesforce, and Adobe Creative Suite. Committed to achieving measurable results and enhancing audience engagement through data-driven strategies.

Overview

8
8
years of professional experience

Work History

Project Manager

Asian Art Museum
San Francisco, CA
01.2024 - 01.2025
  • Led planning, execution, and analysis for print, digital, radio, TV, and outdoor marketing initiatives.
  • Developed event plans for over 10 high-profile events, managing vendor relationships and budget reconciliation.
  • Managed annual departmental budgets exceeding $600,000, ensuring compliance with financial constraints and processing invoices.
  • Transitioned to Asana to enhance workflows, implementing tracking processes for streamlined operations.
  • Fostered collaboration among internal departments and external partners to ensure timely project execution.

Marketing Specialist

Freelance Marketing Specialist
06.2020 - 01.2024
  • Delivered project management consulting services, achieving 20% reduction in delivery times.
  • Collaborated with clients to establish project objectives, scope, and deliverables.
  • Managed budgets, timelines, and resources to ensure on-time and within-budget project completion.
  • Conducted social media analysis through Google Analytics, providing weekly performance reports.
  • Scheduled social media posts via Hootsuite, resulting in 50% follower growth.
  • Implemented marketing automation tools to enhance process efficiency and effectiveness.

Marketing Coordinator

Titanium Security
Irvine, CA
10.2021 - 02.2023
  • Developed and executed project plans, schedules, and budgets while optimizing resource allocation.
  • Established effective communication channels with stakeholders including clients, sponsors, and senior management.
  • Conducted market research to identify target audiences and assess their needs.
  • Managed online presence through email campaigns and website content updates.
  • Led cross-functional teams of up to 50 professionals, focusing on efficient resource utilization.
  • Implemented risk management strategies to mitigate project challenges.

Marketing Specialist

SCIEX
Brea, CA
03.2021 - 08.2021
  • Led development of product launch materials and campaigns through technical processes, copywriting, design, and compliance reviews.
  • Collaborated with senior leadership to define project goals, ensuring alignment with business strategy.
  • Managed performance and effectiveness of marketing programs and lead generation campaigns using Salesforce.
  • Supported global marketing managers in executing strategic campaigns within a $1,300,000 yearly budget.
  • Oversaw social media management via SocialBakers, creating engaging content for LinkedIn and Twitter, boosting engagement by 50%.
  • Executed monthly email marketing campaigns in Marketo, enhancing open rates by 3% and click-through rates by 5%.
  • Created and edited templates for email campaigns, including graphics and social media copy.
  • Developed lead scoring and nurturing programs to optimize overall marketing performance.

Digital Marketing Associate

DiversityComm Inc.
Irvine, CA
10.2020 - 03.2021
  • Grew six WordPress websites, incorporating online calendars and daily articles.
  • Executed weekly email marketing campaigns using Constant Contact and MailChimp, increasing email list by 10%.
  • Oversaw database management, performing segmentation, data cleansing, and lead management.
  • Controlled development and management of Marketo processes for enhanced marketing efficiency.
  • Managed strategy and setup of paid Google Ads campaigns, boosting web traffic by 20%.
  • Delivered biweekly analytical reports on promotional performance to editorial and marketing teams.

Marketing Associate

University of San Francisco
San Francisco, CA
01.2017 - 04.2020
  • Planned and managed over 20 annual events through effective staffing coordination and execution.
  • Oversaw game day operations, ensuring seamless setup and management within sporting facility.
  • Directed music selection and timing for special events to enhance guest experience.
  • Developed and tracked digital marketing campaigns, achieving 15% increase in student game attendance.
  • Created weekly email newsletters and daily social media posts to engage audience.
  • Boosted social media following by 20% through strategic content creation on Facebook and Instagram.
  • Assisted facility managers with upkeep while coordinating staffing needs for events.
  • Compiled production sheets to streamline event execution and enhance operational efficiency.

Education

Bachelors of Advertising - General Business minor

University of San Francisco
San Francisco, CA
01-2020

Skills

  • Salesforce and HubSpot
  • Google Analytics and Facebook Analytics
  • Adobe Creative Suite and MailChimp
  • Asana and Smartsheet
  • Project management and event planning
  • Budget management and workflow optimization
  • Cross-functional collaboration
  • Social media strategy
  • Vendor management

Languages

  • Python
  • HTML
  • SQL

References

References available upon request.

Timeline

Project Manager

Asian Art Museum
01.2024 - 01.2025

Marketing Coordinator

Titanium Security
10.2021 - 02.2023

Marketing Specialist

SCIEX
03.2021 - 08.2021

Digital Marketing Associate

DiversityComm Inc.
10.2020 - 03.2021

Marketing Specialist

Freelance Marketing Specialist
06.2020 - 01.2024

Marketing Associate

University of San Francisco
01.2017 - 04.2020

Bachelors of Advertising - General Business minor

University of San Francisco

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