ANNA STEELFOX
Ooltewah,TN
Summary
Guest-oriented General Manager with 14 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.
Overview
23
23
years of professional experience
Work History
General Manager
LBA Properties
05.2023 - Current
- Exceed Topline Revenue budget - $500,000
- Manage labor and expenses to flex or flow - YTD savings of $161k
- Complete bi-monthly Topline forecast by segment - achievement of +/- 3%
- Adhere to Marriott Brand Standards and LBA guidelines
- Support Sales and Marketing efforts through Revenue Generation meetings, sales calls, negotiations, community events and partnerships
- YTD RevPAR index achievement - 105.5 through continued support of Sales and Marketing efforts - Revenue Generation meetings, sales calls, negotiations, community events and partnerships
- Complete and present annual operating and Topline budget along with Marketing Plan
- Deep dive Guest Satisfaction and support department goals - YTD ITR top 27% of the brand
- Ensure rooms operations are following SOP's - Engineering, F&B, Housekeeping, Front Office and Valet - coach and support as needed
- Ensure highest level of associate engagement and satisfaction - achieved company goal for participation
- Recruit and hire team members of all levels
- Complete required performance reporting assigned by owners and operators
- Fulfill all on property LBA accounting best practices
- Conduct on property quarterly charity events to support LBA Cares program.
Property Accountant
Vision Hospitality Group
10.2022 - 05.2023
- Responsible for maintaining and closing accounting books for 1 full service hotel, 4 select service hotels, 1 full service spa and 1 Starbucks
- Full P&L review for 7 operations - provide each GM with detailed feedback of P&L review and correct issues within 24 hours
- Reconcile hotels income to the M3 accounting system daily
- Complete month end review of hotel financials including the P&L, share feedback with GM for preliminary review, make adjustments and or changes as needed
- Input entries as needed/directed by VP of Finance
- Ensure balance sheet report is current and reflects most current information
- Process Accounts Payable invoices and review for coding accuracy
- Problem solve discrepancies and provide feedback on opportunities to improve processes
- Met 100% of end of month completion deadlines
- Verified accounts payable documentation and generated weekly check runs to pay tax and liabilities before predetermined deadlines.
- Completed bank and account reconciliations on weekly and monthly basis for 7 properties
- Monitored accounts payable and accounts receivable functions to accurately gauge organization cash flow
Opening General Manager
Element by Westin Denver Intl Airport
03.2020 - 06.2022
- Implementation and Execution of Critical Path pre-opening projects set forth by Marriott - met each deadline
- Responsible for verifying order and inventory of Operating Supplies and Equipment
- Recruit and hire opening Team Leaders and Hourly Associates
- Work direct with Element by Westin corporate brand training teams to implement and execute opening service and operational training
- Organize and detail task force needs for takeover of building and post opening operational support
- Punch hotel guest rooms, public spaces and back of house
- Inventory missing items, maintain list and follow up on progress
- Manage warranty issues with building, construction and equipment
- Work directly with vendors to repair or replace items as needed
- Review and audit hotel operations to ensure compliance with Marriott International brand standards
- Create annual operating budget and business plan, execute overall strategy to achieve desired results
- Meet or exceed monthly topline revenue budget through revenue management strategy and sales efforts - exceeded 2021 GOP budget by 2.4% and Room Revenue by $603k
- Oversee hotel operations leadership team and provide support in achieving desired results in cost control (labor and expenses), associate engagement and development, achieving targeted topline revenue and Guest Service Satisfaction
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth
- Developed and implemented strategies to increase sales and profitability
- Formulated policies and procedures to streamline operations
Opening General Manager
Hyatt Place Westminster
09.2017 - 02.2020
- Implementation and Execution of Critical Path pre-opening requirements for both Hyatt Corporate and White Lodging
- Finalize hotel market positioning based on market review and comp set hotels
- Prepare and execute monthly Senior Leadership presentations to highlight pre-opening progress and achievements of both operations & sales efforts
- Responsible for verifying order and inventory of Operating Supplies and Equipment
- Inspect hotel guest rooms and public spaces, maintain list and follow up on completion
- Recruit and hire opening leadership team and all hourly positions
- Support Hyatt Place corporate brand training teams to implement and execute opening service training and F&B training
- Assist Sales Team in market blitz, top account appointments and community events to announce opening of hotel
- Review and audit hotel daily operations in Food and Beverage, Front Office, Housekeeping, Maintenance and Sales to ensure compliance with Hyatt Brand Standards
- Forecast topline revenue weekly for 18 months out
- Review P&L actuals weekly to flex expenses as needed based on remaining forecast
- Report out monthly on forecast accuracy and P&L results
- Achieve desired scorecard results in Associate Engagement, Guest Satisfaction, Gross Operating Profit and Market Share
- Ensure departments/leaders follow standard operating procedures for Internal Accounting Audit (WL), Risk Audit (WL) and Brand Standard Audit (Hyatt)
- Create and execute annual Marketing Plan along with the operating budget for Sales and Catering, Food and Beverage and hotel operations
- Participate in quarterly community events and fundraising.
- Interacted well with customers to build connections and nurture relationships - achieved top 20% of the brand in 2018 and 2019
- Developed and implemented strategies to increase sales and profitability - exceeded Revenue by $265k
Bench General Manager
White Lodging
07.2017 - 09.2017
- Support WL hotels in Denver Market in a General Manager function during leadership gaps or operational struggles.
Director of Operations
Denver Airport Marriott Gateway Park
10.2016 - 07.2017
- Weekly department inspections and review of Marriott International and Sage Hospitality standards
- Responsible for submission and follow up on all UCERF/Capex projects
- Support Human Resources in associate relations, onboarding/orientations and recognition
- Review weekly Guest Satisfaction results by department with leadership team and develop action plans
- Implement and execute action plans to improve associate engagement in all departments
- Direct support for 5 department leaders - Food and Beverage Manager, Transportation Manager, Front Office Manager, Director of Housekeeping, & Chief Engineer - ensure each department followed Marriott Brand Standard within their operation through weekly meetings and regular audits
- Complete Weekly/Monthly summary report of rooms operations and F&B results and happenings
- Support quarterly charity events within the hotel.
General Manager
Courtyard by Marriott Boulder/Louisville
06.2013 - 09.2016
- Create and execute annual Business Plan along with operating budgets for each department
- Provide continued support to leadership team and associates through engagement and development
- Complete a monthly forecast for topline revenue and expenses
- Evaluate scorecard results and work with leadership team on improvement opportunities - Assistant General Manager, Director of Sales, Operations Manager, Food and Beverage Supervisor, Maintenance Manager
- Responsible for achieving desired results for Food and Beverage outlet - Courtyard Bistro featuring Starbucks - including cost of sales, revenue goals, Marriott International Brand Standard Audit requirements, WL company standards and guest satisfaction
- Create monthly summary report of overall hotel results for ownership presentation including successes and actions plans for opportunities
- Participation in implementation and execution of Revenue Management strategies
- Support sales team as needed with shifting top accounts and closing the sale on group contracts
- Achieved top 20% in Guest Satisfaction in Courtyard brand.
General Manager
Residence Inn by Marriott Denver West/Golden
05.2012 - 06.2013
- Lead and train managers and associates with desire to promote
- Drive Associate Engagement daily
- Work with individual departments heads to ensure spending is in line with forecasted budget - Assistant General Manager, Director of Sales, Sales Manager, Housekeeping Supervisor, Maintenance Manager
- Assist the Sales team in driving Market Share through evening social networking, off property networking events and operational service execution
- Communicate Guest Satisfaction goals with all associates and implement action plans
- Create and execute annual business plan with focus on executing market share goals
- Monthly forecast for topline revenue and expenses with a goal of +/- 3% variance
- Achieved top 20% in Guest Satisfaction, Platinum Flow Through and Platinum Market Share.
General Manager
Courtyard by Marriott, Longmont CO
03.2010 - 05.2012
- Managed hotel during full hotel renovation, including the transformation of the Food and Beverage outlet - a buffet to the Courtyard Bistro featuring Starbucks
- Managed full hotel renovation including construction team progress in public spaces and guest rooms, and Operating Supplies and Equipment delivery and inventory
- Train leaders and associates on Starbucks service training and Courtyard Marriott service training
- Assist the Sales team in driving Market Share for hotel through sales calls and events
- Review results weekly in Guest Satisfaction and develop and implement actions to increase scores
- Diagnose problem areas, develop strategic action plans for success and implement change
- Create and execute against annual business plan and operating budget
- Monthly forecast for topline revenue for hotel
- Report monthly P&L results and provide feedback to senior leadership on success and areas of opportunity
- Awarded Select Service Hotel of the Year.
Assistant General Manager, Front Office Manager, Housekeeping Manager
White Lodging
06.2001 - 03.2010
Education
Communications
Metropolitan State College Denver
Denver, COSkills
- P&L Management
- Leadership and Team Building
- Budget Development
- Staff Management
- Problem Resolution
- Performance Analysis
- Labor Cost Controls
- Sales Team Development
- Recruitment
- Strategic Planning
- Market Analysis
Accomplishments
Element by Westin - Denver International Airport
2021 GOP budget exceeded by 2.4% - $473k
2021 Room Revenue – budget exceeded by $603k
Hyatt Place Westminster 2019 – Top 20% GSS 2018 – Top 20% GSS Improved GSS rank from #240 to #92 in 5 weeks
29/37 5-star reviews on Trip Advisor
Revenue exceeded by $265k
GOP exceeded by $235k
2018 – GM of the Quarter – White Lodging • BSC Performance / BSC Projection – Leading with GSS • Time to Fill Open Positions • Talent Development / Readiness • Property Visit Reviews • Positioning the Hotel for the Future • Outstanding Performance / Maximizing Opportunity • No Red on BSC
2019 Presidents Council – White Lodging • Elite Group of Leaders selected by WL Senior Executive Leadership Team
Professional Development
- Marriott International, Courtyard Brand Training - November 2006
- Marriott International, Springhill Suites Brand Training - April 2007
- Marriott International, Residence Inn Brand Training - December 2012
- Marriott International, Sales Edge Training - January 2013
- Hyatt Place GM University - October 2017
- TIPS Certified - December 2020
- Villanova University - January 2022
- Human Resource Management
- Mastering Organizational Effectiveness
- Strategic Operational Leadership
Timeline
General Manager
LBA Properties
05.2023 - Current
Property Accountant
Vision Hospitality Group
10.2022 - 05.2023
Opening General Manager
Element by Westin Denver Intl Airport
03.2020 - 06.2022
Opening General Manager
Hyatt Place Westminster
09.2017 - 02.2020
Bench General Manager
White Lodging
07.2017 - 09.2017
Director of Operations
Denver Airport Marriott Gateway Park
10.2016 - 07.2017
General Manager
Courtyard by Marriott Boulder/Louisville
06.2013 - 09.2016
General Manager
Residence Inn by Marriott Denver West/Golden
05.2012 - 06.2013
General Manager
Courtyard by Marriott, Longmont CO
03.2010 - 05.2012
Assistant General Manager, Front Office Manager, Housekeeping Manager
White Lodging
06.2001 - 03.2010
Communications
Metropolitan State College Denver
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