ANNA STEELFOX
Ooltewah,TN
Summary
Guest-oriented General Manager with 14 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.
Overview
23
23
years of professional experience
Work History
General Manager
LBA Properties
Chattanooga
05.2023 - Current
- Exceed Topline Revenue budget - $500,000
- Manage labor and expenses to flex or flow - YTD savings of $161k
- Complete bi-monthly Topline forecast by segment - achievement of +/- 3%
- Adhere to Marriott Brand Standards and LBA guidelines
- Support Sales and Marketing efforts through Revenue Generation meetings, sales calls, negotiations, community events and partnerships
- YTD RevPAR index achievement - 105.5 through continued support of Sales and Marketing efforts - Revenue Generation meetings, sales calls, negotiations, community events and partnerships
- Complete and present annual operating and Topline budget along with Marketing Plan
- Deep dive Guest Satisfaction and support department goals - YTD ITR top 27% of the brand
- Ensure rooms operations are following SOP's - Engineering, F&B, Housekeeping, Front Office and Valet - coach and support as needed
- Ensure highest level of associate engagement and satisfaction - achieved company goal for participation
- Recruit and hire team members of all levels
- Complete required performance reporting assigned by owners and operators
- Fulfill all on property LBA accounting best practices
- Conduct on property quarterly charity events to support LBA Cares program.
Property Accountant
Vision Hospitality Group
Chattanooga
10.2022 - 05.2023
- Responsible for maintaining and closing accounting books for 1 full service hotel, 4 select service hotels, 1 full service spa and 1 Starbucks
- Full P&L review for 7 operations - provide each GM with detailed feedback of P&L review and correct issues within 24 hours
- Reconcile hotels income to the M3 accounting system daily
- Complete month end review of hotel financials including the P&L, share feedback with GM for preliminary review, make adjustments and or changes as needed
- Input entries as needed/directed by VP of Finance
- Ensure balance sheet report is current and reflects most current information
- Process Accounts Payable invoices and review for coding accuracy
- Problem solve discrepancies and provide feedback on opportunities to improve processes
- Met 100% of end of month completion deadlines
- Verified accounts payable documentation and generated weekly check runs to pay tax and liabilities before predetermined deadlines.
- Completed bank and account reconciliations on weekly and monthly basis for 7 properties
- Monitored accounts payable and accounts receivable functions to accurately gauge organization cash flow
Opening General Manager
Element by Westin Denver Intl Airport
Denver
03.2020 - 06.2022
- Implementation and Execution of Critical Path pre-opening projects set forth by Marriott - met each deadline
- Responsible for verifying order and inventory of Operating Supplies and Equipment
- Recruit and hire opening Team Leaders and Hourly Associates
- Work direct with Element by Westin corporate brand training teams to implement and execute opening service and operational training
- Organize and detail task force needs for takeover of building and post opening operational support
- Punch hotel guest rooms, public spaces and back of house
- Inventory missing items, maintain list and follow up on progress
- Manage warranty issues with building, construction and equipment
- Work directly with vendors to repair or replace items as needed
- Review and audit hotel operations to ensure compliance with Marriott International brand standards
- Create annual operating budget and business plan, execute overall strategy to achieve desired results
- Meet or exceed monthly topline revenue budget through revenue management strategy and sales efforts - exceeded 2021 GOP budget by 2.4% and Room Revenue by $603k
- Oversee hotel operations leadership team and provide support in achieving desired results in cost control (labor and expenses), associate engagement and development, achieving targeted topline revenue and Guest Service Satisfaction
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth
- Developed and implemented strategies to increase sales and profitability
- Formulated policies and procedures to streamline operations
Opening General Manager
Hyatt Place Westminster
Westminster
09.2017 - 02.2020
- Implementation and Execution of Critical Path pre-opening requirements for both Hyatt Corporate and White Lodging
- Finalize hotel market positioning based on market review and comp set hotels
- Prepare and execute monthly Senior Leadership presentations to highlight pre-opening progress and achievements of both operations & sales efforts
- Responsible for verifying order and inventory of Operating Supplies and Equipment
- Inspect hotel guest rooms and public spaces, maintain list and follow up on completion
- Recruit and hire opening leadership team and all hourly positions
- Support Hyatt Place corporate brand training teams to implement and execute opening service training and F&B training
- Assist Sales Team in market blitz, top account appointments and community events to announce opening of hotel
- Review and audit hotel daily operations in Food and Beverage, Front Office, Housekeeping, Maintenance and Sales to ensure compliance with Hyatt Brand Standards
- Forecast topline revenue weekly for 18 months out
- Review P&L actuals weekly to flex expenses as needed based on remaining forecast
- Report out monthly on forecast accuracy and P&L results
- Achieve desired scorecard results in Associate Engagement, Guest Satisfaction, Gross Operating Profit and Market Share
- Ensure departments/leaders follow standard operating procedures for Internal Accounting Audit (WL), Risk Audit (WL) and Brand Standard Audit (Hyatt)
- Create and execute annual Marketing Plan along with the operating budget for Sales and Catering, Food and Beverage and hotel operations
- Participate in quarterly community events and fundraising.
- Interacted well with customers to build connections and nurture relationships - achieved top 20% of the brand in 2018 and 2019
- Developed and implemented strategies to increase sales and profitability - exceeded Revenue by $265k
Bench General Manager
White Lodging
07.2017 - 09.2017
- Support WL hotels in Denver Market in a General Manager function during leadership gaps or operational struggles.
Director of Operations
Denver Airport Marriott Gateway Park
10.2016 - 07.2017
- Weekly department inspections and review of Marriott International and Sage Hospitality standards
- Responsible for submission and follow up on all UCERF/Capex projects
- Support Human Resources in associate relations, onboarding/orientations and recognition
- Review weekly Guest Satisfaction results by department with leadership team and develop action plans
- Implement and execute action plans to improve associate engagement in all departments
- Direct support for 5 department leaders - Food and Beverage Manager, Transportation Manager, Front Office Manager, Director of Housekeeping, & Chief Engineer - ensure each department followed Marriott Brand Standard within their operation through weekly meetings and regular audits
- Complete Weekly/Monthly summary report of rooms operations and F&B results and happenings
- Support quarterly charity events within the hotel.
General Manager
Courtyard by Marriott Boulder/Louisville
06.2013 - 09.2016
- Create and execute annual Business Plan along with operating budgets for each department
- Provide continued support to leadership team and associates through engagement and development
- Complete a monthly forecast for topline revenue and expenses
- Evaluate scorecard results and work with leadership team on improvement opportunities - Assistant General Manager, Director of Sales, Operations Manager, Food and Beverage Supervisor, Maintenance Manager
- Responsible for achieving desired results for Food and Beverage outlet - Courtyard Bistro featuring Starbucks - including cost of sales, revenue goals, Marriott International Brand Standard Audit requirements, WL company standards and guest satisfaction
- Create monthly summary report of overall hotel results for ownership presentation including successes and actions plans for opportunities
- Participation in implementation and execution of Revenue Management strategies
- Support sales team as needed with shifting top accounts and closing the sale on group contracts
- Achieved top 20% in Guest Satisfaction in Courtyard brand.
General Manager
Residence Inn by Marriott Denver West/Golden
05.2012 - 06.2013
- Lead and train managers and associates with desire to promote
- Drive Associate Engagement daily
- Work with individual departments heads to ensure spending is in line with forecasted budget - Assistant General Manager, Director of Sales, Sales Manager, Housekeeping Supervisor, Maintenance Manager
- Assist the Sales team in driving Market Share through evening social networking, off property networking events and operational service execution
- Communicate Guest Satisfaction goals with all associates and implement action plans
- Create and execute annual business plan with focus on executing market share goals
- Monthly forecast for topline revenue and expenses with a goal of +/- 3% variance
- Achieved top 20% in Guest Satisfaction, Platinum Flow Through and Platinum Market Share.
General Manager
Courtyard by Marriott, Longmont CO
03.2010 - 05.2012
- Managed hotel during full hotel renovation, including the transformation of the Food and Beverage outlet - a buffet to the Courtyard Bistro featuring Starbucks
- Managed full hotel renovation including construction team progress in public spaces and guest rooms, and Operating Supplies and Equipment delivery and inventory
- Train leaders and associates on Starbucks service training and Courtyard Marriott service training
- Assist the Sales team in driving Market Share for hotel through sales calls and events
- Review results weekly in Guest Satisfaction and develop and implement actions to increase scores
- Diagnose problem areas, develop strategic action plans for success and implement change
- Create and execute against annual business plan and operating budget
- Monthly forecast for topline revenue for hotel
- Report monthly P&L results and provide feedback to senior leadership on success and areas of opportunity
- Awarded Select Service Hotel of the Year.
Assistant General Manager, Front Office Manager, Housekeeping Manager
White Lodging
06.2001 - 03.2010
Education
Communications
Metropolitan State College Denver
Denver, COSkills
- P&L Management
- Leadership and Team Building
- Budget Development
- Staff Management
- Problem Resolution
- Performance Analysis
- Labor Cost Controls
- Sales Team Development
- Recruitment
- Strategic Planning
- Market Analysis
Accomplishments
Element by Westin - Denver International Airport
2021 GOP budget exceeded by 2.4% - $473k
2021 Room Revenue – budget exceeded by $603k
Hyatt Place Westminster 2019 – Top 20% GSS 2018 – Top 20% GSS Improved GSS rank from #240 to #92 in 5 weeks
29/37 5-star reviews on Trip Advisor
Revenue exceeded by $265k
GOP exceeded by $235k
2018 – GM of the Quarter – White Lodging • BSC Performance / BSC Projection – Leading with GSS • Time to Fill Open Positions • Talent Development / Readiness • Property Visit Reviews • Positioning the Hotel for the Future • Outstanding Performance / Maximizing Opportunity • No Red on BSC
2019 Presidents Council – White Lodging • Elite Group of Leaders selected by WL Senior Executive Leadership Team
Professional Development
- Marriott International, Courtyard Brand Training - November 2006
- Marriott International, Springhill Suites Brand Training - April 2007
- Marriott International, Residence Inn Brand Training - December 2012
- Marriott International, Sales Edge Training - January 2013
- Hyatt Place GM University - October 2017
- TIPS Certified - December 2020
- Villanova University - January 2022
- Human Resource Management
- Mastering Organizational Effectiveness
- Strategic Operational Leadership
Timeline
General Manager
LBA Properties
05.2023 - Current
Property Accountant
Vision Hospitality Group
10.2022 - 05.2023
Opening General Manager
Element by Westin Denver Intl Airport
03.2020 - 06.2022
Opening General Manager
Hyatt Place Westminster
09.2017 - 02.2020
Bench General Manager
White Lodging
07.2017 - 09.2017
Director of Operations
Denver Airport Marriott Gateway Park
10.2016 - 07.2017
General Manager
Courtyard by Marriott Boulder/Louisville
06.2013 - 09.2016
General Manager
Residence Inn by Marriott Denver West/Golden
05.2012 - 06.2013
General Manager
Courtyard by Marriott, Longmont CO
03.2010 - 05.2012
Assistant General Manager, Front Office Manager, Housekeeping Manager
White Lodging
06.2001 - 03.2010
Communications
Metropolitan State College Denver