Summary
Overview
Work History
Education
Skills
Accomplishments
Professional Development
Timeline
Generic

ANNA STEELFOX

Ooltewah,TN

Summary

Guest-oriented General Manager with 14 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.

Overview

23
23
years of professional experience

Work History

General Manager

LBA Properties
05.2023 - Current
  • Exceed Topline Revenue budget - $500,000
  • Manage labor and expenses to flex or flow - YTD savings of $161k
  • Complete bi-monthly Topline forecast by segment - achievement of +/- 3%
  • Adhere to Marriott Brand Standards and LBA guidelines
  • Support Sales and Marketing efforts through Revenue Generation meetings, sales calls, negotiations, community events and partnerships
  • YTD RevPAR index achievement - 105.5 through continued support of Sales and Marketing efforts - Revenue Generation meetings, sales calls, negotiations, community events and partnerships
  • Complete and present annual operating and Topline budget along with Marketing Plan
  • Deep dive Guest Satisfaction and support department goals - YTD ITR top 27% of the brand
  • Ensure rooms operations are following SOP's - Engineering, F&B, Housekeeping, Front Office and Valet - coach and support as needed
  • Ensure highest level of associate engagement and satisfaction - achieved company goal for participation
  • Recruit and hire team members of all levels
  • Complete required performance reporting assigned by owners and operators
  • Fulfill all on property LBA accounting best practices
  • Conduct on property quarterly charity events to support LBA Cares program.

Property Accountant

Vision Hospitality Group
10.2022 - 05.2023
  • Responsible for maintaining and closing accounting books for 1 full service hotel, 4 select service hotels, 1 full service spa and 1 Starbucks
  • Full P&L review for 7 operations - provide each GM with detailed feedback of P&L review and correct issues within 24 hours
  • Reconcile hotels income to the M3 accounting system daily
  • Complete month end review of hotel financials including the P&L, share feedback with GM for preliminary review, make adjustments and or changes as needed
  • Input entries as needed/directed by VP of Finance
  • Ensure balance sheet report is current and reflects most current information
  • Process Accounts Payable invoices and review for coding accuracy
  • Problem solve discrepancies and provide feedback on opportunities to improve processes
  • Met 100% of end of month completion deadlines
  • Verified accounts payable documentation and generated weekly check runs to pay tax and liabilities before predetermined deadlines.
  • Completed bank and account reconciliations on weekly and monthly basis for 7 properties
  • Monitored accounts payable and accounts receivable functions to accurately gauge organization cash flow

Opening General Manager

Element by Westin Denver Intl Airport
03.2020 - 06.2022
  • Implementation and Execution of Critical Path pre-opening projects set forth by Marriott - met each deadline
  • Responsible for verifying order and inventory of Operating Supplies and Equipment
  • Recruit and hire opening Team Leaders and Hourly Associates
  • Work direct with Element by Westin corporate brand training teams to implement and execute opening service and operational training
  • Organize and detail task force needs for takeover of building and post opening operational support
  • Punch hotel guest rooms, public spaces and back of house
  • Inventory missing items, maintain list and follow up on progress
  • Manage warranty issues with building, construction and equipment
  • Work directly with vendors to repair or replace items as needed
  • Review and audit hotel operations to ensure compliance with Marriott International brand standards
  • Create annual operating budget and business plan, execute overall strategy to achieve desired results
  • Meet or exceed monthly topline revenue budget through revenue management strategy and sales efforts - exceeded 2021 GOP budget by 2.4% and Room Revenue by $603k
  • Oversee hotel operations leadership team and provide support in achieving desired results in cost control (labor and expenses), associate engagement and development, achieving targeted topline revenue and Guest Service Satisfaction
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth
  • Developed and implemented strategies to increase sales and profitability
  • Formulated policies and procedures to streamline operations

Opening General Manager

Hyatt Place Westminster
09.2017 - 02.2020
  • Implementation and Execution of Critical Path pre-opening requirements for both Hyatt Corporate and White Lodging
  • Finalize hotel market positioning based on market review and comp set hotels
  • Prepare and execute monthly Senior Leadership presentations to highlight pre-opening progress and achievements of both operations & sales efforts
  • Responsible for verifying order and inventory of Operating Supplies and Equipment
  • Inspect hotel guest rooms and public spaces, maintain list and follow up on completion
  • Recruit and hire opening leadership team and all hourly positions
  • Support Hyatt Place corporate brand training teams to implement and execute opening service training and F&B training
  • Assist Sales Team in market blitz, top account appointments and community events to announce opening of hotel
  • Review and audit hotel daily operations in Food and Beverage, Front Office, Housekeeping, Maintenance and Sales to ensure compliance with Hyatt Brand Standards
  • Forecast topline revenue weekly for 18 months out
  • Review P&L actuals weekly to flex expenses as needed based on remaining forecast
  • Report out monthly on forecast accuracy and P&L results
  • Achieve desired scorecard results in Associate Engagement, Guest Satisfaction, Gross Operating Profit and Market Share
  • Ensure departments/leaders follow standard operating procedures for Internal Accounting Audit (WL), Risk Audit (WL) and Brand Standard Audit (Hyatt)
  • Create and execute annual Marketing Plan along with the operating budget for Sales and Catering, Food and Beverage and hotel operations
  • Participate in quarterly community events and fundraising.
  • Interacted well with customers to build connections and nurture relationships - achieved top 20% of the brand in 2018 and 2019
  • Developed and implemented strategies to increase sales and profitability - exceeded Revenue by $265k

Bench General Manager

White Lodging
07.2017 - 09.2017
  • Support WL hotels in Denver Market in a General Manager function during leadership gaps or operational struggles.

Director of Operations

Denver Airport Marriott Gateway Park
10.2016 - 07.2017
  • Weekly department inspections and review of Marriott International and Sage Hospitality standards
  • Responsible for submission and follow up on all UCERF/Capex projects
  • Support Human Resources in associate relations, onboarding/orientations and recognition
  • Review weekly Guest Satisfaction results by department with leadership team and develop action plans
  • Implement and execute action plans to improve associate engagement in all departments
  • Direct support for 5 department leaders - Food and Beverage Manager, Transportation Manager, Front Office Manager, Director of Housekeeping, & Chief Engineer - ensure each department followed Marriott Brand Standard within their operation through weekly meetings and regular audits
  • Complete Weekly/Monthly summary report of rooms operations and F&B results and happenings
  • Support quarterly charity events within the hotel.

General Manager

Courtyard by Marriott Boulder/Louisville
06.2013 - 09.2016
  • Create and execute annual Business Plan along with operating budgets for each department
  • Provide continued support to leadership team and associates through engagement and development
  • Complete a monthly forecast for topline revenue and expenses
  • Evaluate scorecard results and work with leadership team on improvement opportunities - Assistant General Manager, Director of Sales, Operations Manager, Food and Beverage Supervisor, Maintenance Manager
  • Responsible for achieving desired results for Food and Beverage outlet - Courtyard Bistro featuring Starbucks - including cost of sales, revenue goals, Marriott International Brand Standard Audit requirements, WL company standards and guest satisfaction
  • Create monthly summary report of overall hotel results for ownership presentation including successes and actions plans for opportunities
  • Participation in implementation and execution of Revenue Management strategies
  • Support sales team as needed with shifting top accounts and closing the sale on group contracts
  • Achieved top 20% in Guest Satisfaction in Courtyard brand.

General Manager

Residence Inn by Marriott Denver West/Golden
05.2012 - 06.2013
  • Lead and train managers and associates with desire to promote
  • Drive Associate Engagement daily
  • Work with individual departments heads to ensure spending is in line with forecasted budget - Assistant General Manager, Director of Sales, Sales Manager, Housekeeping Supervisor, Maintenance Manager
  • Assist the Sales team in driving Market Share through evening social networking, off property networking events and operational service execution
  • Communicate Guest Satisfaction goals with all associates and implement action plans
  • Create and execute annual business plan with focus on executing market share goals
  • Monthly forecast for topline revenue and expenses with a goal of +/- 3% variance
  • Achieved top 20% in Guest Satisfaction, Platinum Flow Through and Platinum Market Share.

General Manager

Courtyard by Marriott, Longmont CO
03.2010 - 05.2012
  • Managed hotel during full hotel renovation, including the transformation of the Food and Beverage outlet - a buffet to the Courtyard Bistro featuring Starbucks
  • Managed full hotel renovation including construction team progress in public spaces and guest rooms, and Operating Supplies and Equipment delivery and inventory
  • Train leaders and associates on Starbucks service training and Courtyard Marriott service training
  • Assist the Sales team in driving Market Share for hotel through sales calls and events
  • Review results weekly in Guest Satisfaction and develop and implement actions to increase scores
  • Diagnose problem areas, develop strategic action plans for success and implement change
  • Create and execute against annual business plan and operating budget
  • Monthly forecast for topline revenue for hotel
  • Report monthly P&L results and provide feedback to senior leadership on success and areas of opportunity
  • Awarded Select Service Hotel of the Year.

Assistant General Manager, Front Office Manager, Housekeeping Manager

White Lodging
06.2001 - 03.2010

Education

Communications

Metropolitan State College Denver
Denver, CO

Skills

  • P&L Management
  • Leadership and Team Building
  • Budget Development
  • Staff Management
  • Problem Resolution
  • Performance Analysis
  • Labor Cost Controls
  • Sales Team Development
  • Recruitment
  • Strategic Planning
  • Market Analysis

Accomplishments

    Element by Westin - Denver International Airport

    2021 GOP budget exceeded by 2.4% - $473k

    2021 Room Revenue – budget exceeded by $603k


    Hyatt Place Westminster 2019 – Top 20% GSS 2018 – Top 20% GSS Improved GSS rank from #240 to #92 in 5 weeks

    29/37 5-star reviews on Trip Advisor

    Revenue exceeded by $265k

    GOP exceeded by $235k


    2018 – GM of the Quarter – White Lodging • BSC Performance / BSC Projection – Leading with GSS • Time to Fill Open Positions • Talent Development / Readiness • Property Visit Reviews • Positioning the Hotel for the Future • Outstanding Performance / Maximizing Opportunity • No Red on BSC


    2019 Presidents Council – White Lodging • Elite Group of Leaders selected by WL Senior Executive Leadership Team

Professional Development

  • Marriott International, Courtyard Brand Training - November 2006
  • Marriott International, Springhill Suites Brand Training - April 2007
  • Marriott International, Residence Inn Brand Training - December 2012
  • Marriott International, Sales Edge Training - January 2013
  • Hyatt Place GM University - October 2017
  • TIPS Certified - December 2020
  • Villanova University - January 2022
  • Human Resource Management
  • Mastering Organizational Effectiveness
  • Strategic Operational Leadership

Timeline

General Manager

LBA Properties
05.2023 - Current

Property Accountant

Vision Hospitality Group
10.2022 - 05.2023

Opening General Manager

Element by Westin Denver Intl Airport
03.2020 - 06.2022

Opening General Manager

Hyatt Place Westminster
09.2017 - 02.2020

Bench General Manager

White Lodging
07.2017 - 09.2017

Director of Operations

Denver Airport Marriott Gateway Park
10.2016 - 07.2017

General Manager

Courtyard by Marriott Boulder/Louisville
06.2013 - 09.2016

General Manager

Residence Inn by Marriott Denver West/Golden
05.2012 - 06.2013

General Manager

Courtyard by Marriott, Longmont CO
03.2010 - 05.2012

Assistant General Manager, Front Office Manager, Housekeeping Manager

White Lodging
06.2001 - 03.2010

Communications

Metropolitan State College Denver
ANNA STEELFOX