Anna Strickland
Calera
Summary
Event management professional with significant experience in planning, coordinating, and executing high-impact events. Adept at team collaboration and driving results, ensuring seamless operations under changing needs. Skilled in strategic planning, budget management, vendor negotiations, and logistics coordination. Known for reliability, adaptability, and effective leadership in fast-paced environments.
Overview
9
9
years of professional experience
Work History
President
Superior Construction & Restoration LLC
11.2021 - Current
- Developed and implemented strategic business plans to enhance operational efficiency and customer satisfaction.
- Managed financial forecasting, budgeting, and reporting to ensure fiscal responsibility and growth.
- Oversee daily operations, ensuring compliance with industry regulations and company policies.
- Managed daily operations and ensured efficient workflow across all business functions.
- Implemented new accounting processes to decrease spending and work flow downtime.
- Managed all accounting needs and account updates for accounts payable and receivable operations.
- Oversaw project timelines, ensuring alignment with client expectations and deliverables.
- Managed contract negotiations, optimizing terms to protect client interests and reduce risks.
Private Event Director
Santa Rosa Golf & Beach Club
01.2020 - 04.2022
- Directed all aspects of private, non-member events at Vue on 30a.
- Supervised event staff, providing training and guidance to enhance team performance and service quality.
- Managed budgets, forecasting expenses, and negotiating contracts with suppliers for cost efficiency.
- Analyzed post-event feedback to identify areas for improvement and enhance future offerings.
- Cultivated relationships with local businesses to increase community engagement and collaboration opportunities.
- Innovated event concepts, integrating new trends to elevate guest experiences at the venue.
- Elevated the guest experience with exceptional attention to detail, creating memorable events that exceeded client expectations.
- Managed seamless event transitions by overseeing the teardown and post-event evaluations, identifying opportunities for future improvement and maintaining detailed records of event outcomes.
- Fostered long-term client relationships by providing exceptional customer service, consistently delivering high-quality results that exceeded expectations.
- Coordination with client's vendors for seamless operation for all involved in event production
- Scheduled and planned all aspects of beach events including all wedding ceremonies and bonfires
- Responsible for obtaining Club's private beach permits annually with Walton County, FL.
- Created all Banquet Event Orders for the Club and held weekly BEO meetings for all Club Directors
- Preparation of all contractual documents and payments for clients.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Developed and implemented marketing strategies to enhance event visibility and attendance.
Event Director
Hattiesburg Country Club
02.2019 - 01.2020
- Maintained F+B Director position alongside this position.
- Directed event planning and execution for diverse functions, ensuring seamless operations and client satisfaction.
- Collaborated with vendors to negotiate contracts, optimizing service quality and cost efficiency.
- Coordinated with public relations teams to generate positive media coverage for events, enhancing brand visibility and reputation.
- Mentored junior staff members, providing guidance on best practices in event management and promoting professional development opportunities.
- Trained and supervised event staff to complete tasks on time.
- Implemented contingency plans to address last-minute changes or unforeseen events.
- Utilized social media to promote events and increase attendance.
- Coordinated logistics for events, ensuring timely setup and breakdown.
- Developed detailed event timelines to streamline execution processes.
- Analyzed post-event reports to identify areas for future improvement.
- Scheduling, planning, and coordination of all annual golf tournaments.
Food & Beverage Director
Hattiesburg Country Club
05.2017 - 01.2020
- Menu costing and development alongside Head Chef
- Catering planning for all private events and golf tournaments
- Scheduling of both FOH BOH staffing to accommodate daily operations and events
- Plan catering and manage all annual golf tournaments
- Handling any issues from food or beverage services on floor or BOH
- Management of POS system to curate seamless processes for FOH for specials, holidays, buffets
- Collaboration with Accounting Department
- Maintaining relationships with all food and beverage vendors.
- Inventory tracking seasonal promotions, and understanding clientele/membership needs
Education
Bachelors Degree -
University of Southern Mississippi
Skills
- Project Management
- Problem-solving
- Reliability
- Critical thinking
- Resourceful & Proactive
- Resilient
- Client focused
- Marketing & Sales
- Adaptability & Flexibility
- Event design
- Event marketing
- Communication
Accomplishments
Highest Private Event sales recorded for Santa Rosa Golf & Beach Club:
In 2021, I sold 48 weddings and events. It was a time when the golf course was under complete renovation, boosting Club revenue tremendously.
Timeline
President
Superior Construction & Restoration LLC
11.2021 - Current
Private Event Director
Santa Rosa Golf & Beach Club
01.2020 - 04.2022
Event Director
Hattiesburg Country Club
02.2019 - 01.2020
Food & Beverage Director
Hattiesburg Country Club
05.2017 - 01.2020
Bachelors Degree -
University of Southern Mississippi