Annabel Hadley Steenrod
chicago,Illinois
Summary
Creative and driven professional experienced in content creation, social media management, and marketing strategy. Expertise in engaging content development, campaign implementation, and performance analysis. Proven track record of boosting brand presence, engaging audiences, and fostering business growth. Strong project management and innovative thinking skills.
Overview
5
5
years of professional experience
Work History
Content Assistant
Influencer Ida Giancola
Chicago Heights, Illinois
03.2024 - Current
- Content Assistant to fashion and lifestyle Influnecer 250k+ following across TikTok, Pinterest, LTK and Instagram.
- Curated and created visually appealing content for fashion influencer's Instagram and TikTok channels, resulting in increased engagement and follower growth
- Assisted in styling and photographing fashion looks for social media posts, maintaining brand aesthetic and identity
- Managed influencer collaborations and partnerships, coordinating product placements and sponsored content
- -Conducted market research and trend analysis to identify popular fashion topics and styles for content creation
- Monitored social media analytics to track performance and optimize strategies for growth and reach
- Assisted with content planning and scheduling, ensuring consistent and timely posts across all social media platforms.
- Managed Pinterest and Like To Know It.
Contract Digital Marketing Manager
Fulcrum Aesthetics
Chicago, Illinois
05.2024 - 06.2024
- Managed engaging social media content.
- Management of content calendars alongside tactical deployment of organic content. through social channels including TikTok, Pinterest, Twitter, Instagram, and Facebook.
- Created brand-aligned content.
- Provided performance analytics.
- Attracted new patients
- Stayed current on digital marketing trends.
- Fostered partnerships.
- Collaborated with team members.
- Optimized keywords for visibility.
Social Media Manager
Aisle Chic
Chicago, Illinois
01.2022 - 03.2024
- Leveraged Social Media channels to increase audience engagement and raise brand awareness.
- Developed and executed holistic content strategy (Organic and Paid) to maintain brand presence through blogs,promotional materials, and social channels.
- Monitored digital brand presence through social listening tactics to increase use engagement and retention, ultimately strengthening customer relationships.
- Management of content calendars alongside tactical deployment of organic content through social channels including TikTok, Pinterest, Twitter, Instagram, and Facebook
Contract Marketing Specialist
American Hospital Association
Chicago, Illinois
01.2021 - 01.2022
- Assisted team in full funnel email marketing campaigns using Adobe Marketo.
- Developed processes for email campaign executions with a focus on copywriting, graphic design, editorial proofing,project management, and trend analysis.
- Developed high quality marketing materials, graphics, and videos to meet business needs through adobe creative suite.
- Created product promotion plans and marketing initiatives to increase brand awareness.
Marketing Associate
Innovative Influence
Chicago, Illinois
01.2020 - 01.2021
- Developed and executed social media marketing plans involving paid and organic channels.
- Directed social media and digital strategy initiatives to promote brand awareness, increase user retention, and maximizerevenue-driving activities.
- Aligned visual design and brand messaging elements to deliver consistency across digital advertising and marketingplatforms.
- Promoted products through full funnel paid social activations across Twitter, TikTok, Instagram, and Facebook.
Social Media Manager Intern
Cardinal Financial
Cincinnati, OH
03.2019 - 01.2020
- Developed and implemented strategic social media marketing plans, focusing on growing social media presence through engaging content, utilizing data and customer insights to guide the strategies.
- Suggested improvements to enhance customer experience on social platforms and internal processes.
- Utilized Twitter and Facebook to promote products, services, and content through paid support.
- Proposed innovative storylines for digital content and developed unique campaigns to promote brand engagement.
- Liaised with various teams to project mange day-to-day program activities.
Education
BBA - Marketing
University of Cincinnati
Cincinnati, OH05-2022
Bachelor of Arts - Electronic Media
University of Cincinnati
Cincinnati, OH05-2022
Skills
- Photography and Videography
- Analytics and Reporting
- Community Engagement
- Social Media Strategy
- Content Strategy
- Identity branding
Accomplishments
- Content posted by Kylie Jenner (398M+ followers)
- Content shared by Agent Provocateur (1.2M+ followers)
- Reached 198k+ monthly views on Pinterest for client
- Secured 128.K Impressions on LTK (Like To Know It Platform)
Timeline
Contract Digital Marketing Manager
Fulcrum Aesthetics
05.2024 - 06.2024
Content Assistant
Influencer Ida Giancola
03.2024 - Current
Social Media Manager
Aisle Chic
01.2022 - 03.2024
Contract Marketing Specialist
American Hospital Association
01.2021 - 01.2022
Marketing Associate
Innovative Influence
01.2020 - 01.2021
Social Media Manager Intern
Cardinal Financial
03.2019 - 01.2020
BBA - Marketing
University of Cincinnati
Bachelor of Arts - Electronic Media
University of Cincinnati
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