AnnaBeth Crittenden

Led media strategy and planning work for Ferrero US brands, including Kinder Chocolate, Kinder Bueno, and Crunch.

• Planned and executed large-scale partnerships with premium media platforms like Disney, iHeart, and YouTube.
• Delivered comprehensive media strategy and tactical presentations to senior stakeholders, achieving alignment and buy-in.

Prior to September, worked on the William Grant & Sons US business for (4) years with a focus on raising Brand Awareness for 10 brands in the portfolio

• Managed the creation of holistic annual media plans ($5-$16M) spanning digital, traditional, and OOH channels.
• Cultivated client relationships, navigate internal transitions, and onboard new team members effectively.

Strengthened client relations by independently managing media planning and activation for multiple campaigns for William Grant & Sons.

• Supervised and mentored junior team members to ensure seamless execution of deliverables.
• Balanced $50M+ in client budgets by overseeing purchase orders, invoices, and reconciliations.
• Pioneered full-funnel strategies in collaboration with partners to optimize campaign performance.

Integrated planning strategist for the Global Anheuser-Busch account, including Corona and Michelob Ultra brands and overseeing 12+ local markets

• Developed and executed global media plans directly alongside senior global clients leads/partners, directly reporting to SVP
• Delivered Corona Studio's first original content series, achieving 72M views and 9.2M completed views globally.

Managed marketing campaigns for entertainment clients, including theaters and exhibitions, driving attendance for 50+ events annually.

• Designed and implemented targeted media strategies in collaboration with local vendors and publications.
• Led client communications, ensuring timely reporting and strategic alignment.
• Oversaw ad trafficking, design, and deadlines for multiple clients

Responsible for all PR garnered for the theatre, including media reviews, articles, interviews and feature stories for 13 yearly productions

• Coordinated all press functions including photo/video calls, opening night activities, interviews, and press conferences to maximize media exposure.
• Oversaw ad strategy, budget and expense reporting, ad creation and trafficking across print, digital and broadcast