Led creative strategy and vision for multi-platform PR and advertising campaigns.
Directed cross-functional teams in brand storytelling, graphic and layout design, and overall content development.
Oversaw project lifecycle from concept through execution, ensuring brand consistency and innovation throughout proposals.
Collaborated closely with clients to align creative output with strategic marketing goals and campaign initiatives.
Pitched high-level creative concepts to clients, securing new business opportunities.
Analyzed market trends and audience insights to drive impactful creative solutions.
Media Director
Guided Discoveries
03.2024 - 07.2025
Responsible for the photography, digital editing, and maintaining the organization of digital files for the Fox Landing location of Catalina Sea Camp.
Developed strong skills in event photography, digital editing, and photo management.
Created engaging intro and outro for weekly recap videos using Adobe Premiere.
Implemented innovative problem-solving approaches to enhance video content.
Collaborated with team members to ensure high-quality video and photo production.
Managed content posts, monitored engagement, and supported digital marketing efforts to enhance camp visibility and online presence through social media platforms.
Apparel Design Chair
Kappa Kappa Gamma Sorority
02.2024 - 12.2024
Responsible for the design and merchandising of annual apparel for the Kappa Kappa Gamma Epsilon Alpha Chapter.
Managed all aspects of the design process from initial concept through final production of merchandise.
Edited existing designs according to customer feedback or cost constraints.
Graphic Designer
Collegiate Seltzer
03.2024 - 06.2024
Collaborated with a small team at Collegiate Seltzer to create innovative designs under tight deadlines.
Balanced brand vision, user experience, and business goals effectively.
Developed strong skills in creativity, adaptability, and teamwork.
Conducted market research and competitive analysis to inform visual strategy and packaging innovation.
Played a key role in refreshing the company’s brand identity to appeal to health-conscious and eco-aware consumers.