ANNA KATHARINE YARGER
Summary
Experienced advertising professional with 7 years of industry expertise seeking a transition to roles that capitalize on my skills in strategic planning, effective communication, meticulous attention to detail, project management, and cross-functional collaboration. Committed to leveraging transferable skills and a passion for creating memorable experiences to drive success in the next career chapter.
Overview
7
7
years of professional experience
Work History
Senior Account Executive
WildType, A TWBA\WorldHealth Company
01.2023 - 05.2023
- Executed overall brand objectives and strategies for assigned brands under the guidance of VP level team members
- Developed a comprehensive product knowledge base, including understanding product indications, market research insights, marketing plans, and competitive landscape
- Interacted with cross-functional brand team members to ensure regular and accurate information exchange, fostering seamless collaboration
- Developed comprehensive project briefs and meticulously reviewed routing projects, incorporating client/Promotional Review Team (PRT) feedback. Acted as the go-to client review expert, providing valuable insights and recommendations to enhance project outcomes and ensure alignment with client expectations
- Employed proactive and collaborative approaches to strengthen relationships and manage customer needs
Account Executive
WildType, a TWBA, WorldHealth Company
09.2021 - 01.2023
- Executed two research initiative launches for one of the top performing pharmaceutical companies in the industry tailored for multiple media channel performance
- Managed six client scopes of work and all financial tracking to adhere to the allocated multi-million dollar budget
- Drafted internal/external contact reports and managed status reports to provide accurate updates on client communications and project progress
- Supported the account management team in scheduling meetings, preparing agendas, and coordinating logistics to facilitate efficient communication and operations.
- Partnered with project management and internal teams to ensure client needs were met on project deliverables and tracking documents
Account Executive
MarkeTeam
11.2016 - 01.2021
- Interfaced daily with clients, copywriters, analysts, and vendors to ensure timely deliverables on all campaigns and projects
- Developed high-quality relationships with multiple clients, vendors and coworkers for seamless communication and client satisfaction
- Reviewed high-fidelity mailing package proofs and letters for design inaccuracies and final updates
- Created initial and final cost estimates for clients to maintain proper budget allocation and spend for multi-million dollar projects
- Presented campaign and strategy ideas for A/B and multi-variant testing to superiors and clients
- Analyzed test results to make strategic decisions for client growth
Billing Coordinator
MarkeTeam
07.2016 - 11.2016
- Collaborated with account services, accountants, and vendors daily to ensure timely billings and payments
- Reviewed invoices and computed cost reconciliations for client accounts
- Found and corrected payment inconsistencies and errors in financial statements
Education
BA - Advertising
The University of Georgia
Athens, GA05.2015
Skills
- Event Planning
- Client Relationship Building & Management
- Cross-Functional Collaboration
- Cost Planning & Financial Tracking
- Timeline & Project Management
- Market Research
- Microsoft Office Suite (Excel, Outlook, Powerpoint, Word)
- Hive, Proof HQ & Veeva Systems
- Team Player
- Positive Attitude
- Attention to Detail
- Creative Problem Solving
Timeline
Senior Account Executive
WildType, A TWBA\WorldHealth Company
01.2023 - 05.2023
Account Executive
WildType, a TWBA, WorldHealth Company
09.2021 - 01.2023
Account Executive
MarkeTeam
11.2016 - 01.2021
Billing Coordinator
MarkeTeam
07.2016 - 11.2016
BA - Advertising
The University of Georgia
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