Annaleigh Bonds
Steamboat Springs,CO
Summary
Strategic and results-driven communications & marketing professional with extensive experience in B2C and B2B content creation, cross-functional team collaboration, and stakeholder engagement. Proven success in leading projects from start to finish and contributing to organizational growth.
Overview
8
8
years of professional experience
Work History
Communications Manager
Steamboat Springs Chamber
02.2023 - 11.2025
- Exceeded or met nearly all strategic communications goals for SSC by Q4 of 2025, resulting in 60+ new members and 1300+ attendees of business development events
- Increased positive perception of SSC among community members by crafting 10+ social and web campaigns, and over 10 articles, that told SSC's story factually and authentically
- Exceeded or was tracking to exceed SSC's programs revenue goal in 2024 and 2025 by successfully promoting 25+ events annually via strategic communications and media relations efforts
- Assisted in the execution of the first-ever Steamboat Springs Destination Stewardship Action Plan
- Led efficient and successful production of the Local Marketing District (LMD) Board of Directors' annual Operating Plan and Annual Report, as well as the SSC's Annual Report each year
Senior Specialist, Guest Marketing
Evolve Vacation Rental
01.2022 - 02.2023
- Earned leadership approval on a sustainability program business charter, and led marketing strategy efforts under the CSR Director
- Developed strategy for a new dynamically personalized email program for guest promotional emails, and led the program through timely execution
- Increased bookings from promotional emails by over 20% with strategic UX improvements to email campaigns
- Executed the launch of approx. 50 new guest marketing emails as part of Salesforce Marketing Cloud email transition project
Marketing Coordinator
Evolve Vacation Rental
08.2020 - 01.2022
- Project managed over 50 marketing requests to completion, in alignment with company-wide priorities
- Built approx. 50 new emails in Marketing Cloud, coordinating with teammates to get the necessary assets developed
- Developed strategy for two monthly guest email and blog campaigns each quarter, which consistently generated an increase in bookings and revenue QoQ
Travel Advisor - Reservation Sales
Evolve Vacation Rental
05.2019 - 08.2020
- Communicated with over 20 customers (guests and homeowners) per day via phone calls and emails to sell them on the Evolve difference and book guests into Evolve properties
- Achieved top performer status and consistently hit 95% or more of booking goals each month by managing lead follow-up via Salesforce
Public Relations Executive
VisiTech PR
02.2018 - 05.2019
- Exceeded all three technology clients' media goals in 2018 by conducting regular status calls, pitching and posting press releases and coordinating briefings at conferences and other industry events
- Published regular blog posts, social media posts and contributed articles
- Used VisiTech's self-built project management tool called VisiTechX to track and report current media opportunities, develop status reports and update targeted media lists
- Reported monthly, quarterly and annually to clients on coverage, SEO and share of voice results
Education
Graduate Certificate - Adventure Tourism
Colorado State University
Online05.2022
Professional Certificate - Sustainable Tourism
Global Sustainable Tourism Council
Online09.2021
B.S. - Public Relations, Entrepreneurship
University of Florida
Gainesville, Florida2016
Skills
- Project management
- Communications strategy
- Content creation
- Customer service
- Team building
- Collaboration
- Marketing analytics
- Public relations
- Email marketing
- Copywriting & editing
- Storytelling
- Sales
- Social media
- Proficient in Google Suite/Workplace, Meta Business Suite, Microsoft 365/Teams, Salesforce, Salesforce Marketing Cloud, Asana, Zoom, Slack, HubSpot, Constant Contact, Later, Canva, Litmus, Simpleview, Meltwater, Rockerbox, WordPress, Squarespace
Volunteer Work
- Young Professionals Network Board of Directors; Steamboat Springs, CO | November 2024 - current
- Partners for Youth, Mentor; Steamboat Springs, CO | February 2024 - current
- Warm Heart Worldwide, Fundraising & Public Relations Volunteer; Phrao, Thailand | May - August 2017
- Dance Marathon at UF, Entertainment Overall Director; Gainesville, Florida | April 2015 - April 2016
Timeline
Communications Manager
Steamboat Springs Chamber
02.2023 - 11.2025
Senior Specialist, Guest Marketing
Evolve Vacation Rental
01.2022 - 02.2023
Marketing Coordinator
Evolve Vacation Rental
08.2020 - 01.2022
Travel Advisor - Reservation Sales
Evolve Vacation Rental
05.2019 - 08.2020
Public Relations Executive
VisiTech PR
02.2018 - 05.2019
Graduate Certificate - Adventure Tourism
Colorado State University
Professional Certificate - Sustainable Tourism
Global Sustainable Tourism Council
B.S. - Public Relations, Entrepreneurship
University of Florida