Annaliese Hearns
Los Angeles,CA
Summary
Savvy Social Media Manager with 5+ years of expertise in curating relevant content to drive brand awareness and align audience with company brand image. Excellent command of all platforms with strong record of exponentially increasing online presence and following.
Overview
9
9
years of professional experience
Work History
Social Media Manager/PR Assistant
Fashion Nova
Los Angeles, CA
01.2019 - Current
- Managed Facebook, Instagram and Twitter content to keep brand messages consistent.
- Reported social media performances and engaged with digital communities to build positive regard for company.
- Analyzed and reported social media and online marketing campaign results.
- Monitored KPIs and analyzed performance reports to determine future directions for social media.
- Created engaging content to keep social media channels updated and on brand.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
Social Media Manager
Freelance
Los Angeles, CA
01.2018 - Current
- Created media kits for each talent/ influencer
- Collaborate with influencers and brands on promotional marketing campaigns
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Outlined omnichannel channel goals across brands and digital platforms for store systems, web, mobile and marketing systems.
Executive Assistant
Erin J. Duke
Los Angeles, CA
01.2019 - 03.2020
- Screened calls and emails and initiated actions to respond or direct messages for managers.
- Prepared documents, reports and presentations for executives and board members using advanced software proficiencies.
- Produced accurate office files, updated spreadsheets and crafted presentations to support executives and boost team productivity.
- Processed travel expenses and reimbursements for executive team and senior management group.
- Updated executives on changing business needs by thoroughly documenting internal and client meetings.
Education
Certificate - Marketing
Musicians Institute
Los Angeles, CACertificate - Marketing Management And Research
Cal State Los Angeles
Los Angeles, CASkills
- Relationship Building
- Photoshop Adobe
- Business Needs Analysis
- Google Analytics
- Sprout
- SEO Strategies
- Data Analytics
- Customer Service
- Logic Pro
- Time Management
- Creative Idea Development
- Content Curation
Timeline
Social Media Manager/PR Assistant
Fashion Nova
01.2019 - Current
Executive Assistant
Erin J. Duke
01.2019 - 03.2020
Social Media Manager
Freelance
01.2018 - Current
Certificate - Marketing
Musicians Institute
Certificate - Marketing Management And Research
Cal State Los Angeles
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