Annalise McCall
Auburn,MA
Summary
Experienced Marketing Manager with almost 8 years of success in client relationship management, strategic planning, and data-driven decision-making. Skilled in collaborating with cross-functional teams to translate customer insights into impactful marketing strategies. Ready to leverage my expertise in account management and market analysis to drive product growth and innovation in my next exciting adventure!
Overview
8
8
years of professional experience
Work History
Manager of Accounts
Vital Design
04.2020 - Current
- Leveraged data analytics and AI to gain insights into customer preferences, leading to more targeted marketing efforts.
- Fostered a culture of collaboration within the accounts team, resulting in improved communication between departments and better overall performance outcomes.
- Maintained up-to-date knowledge of industry trends, ensuring informed decision-making on account management initiatives.
- Expanded client base by consistently delivering excellent customer service and fostering long-lasting relationships.
- Managed complex negotiations with clients to secure mutually beneficial contracts and agreements.
Marketing Coordinator
O'Rourke Hospitality Marketing
10.2019 - 03.2020
- Developed visually engaging marketing materials to support product launches and promotions.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
Co-Owner
MFT Development Company, LLC
05.2017 - 10.2019
- Collaborated with co-owner on strategic planning initiatives for long-term business success.
- Purchased and renovated multiple properties in the seacoast area of New Hampshire
- Oversaw financial management tasks, including budgeting, forecasting, and cash flow optimization.
- Ensured accurate record-keeping for financial transactions, maintaining organized documentation for easy reference during audits or other inquiries.
Education
Bachelor of Science - Marketing
University of New Hampshire
Durham, NH05.2017
Skills
- WordPress
- Elementor
- Social Media Marketing
- Hootsuite Certified
- Microsoft Office
- Mac OS
- Teamwork and collaboration
- Client relationship building
- Data-driven decision making
- Staff management
- Team Training
- Retainer and extra project budget management
Timeline
Manager of Accounts
Vital Design
04.2020 - Current
Marketing Coordinator
O'Rourke Hospitality Marketing
10.2019 - 03.2020
Co-Owner
MFT Development Company, LLC
05.2017 - 10.2019
Bachelor of Science - Marketing
University of New Hampshire
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