Annalivia Baker
Summary
Dynamic Email Marketing Coordinator with a proven track record at DotDash Meredith, enhancing CRM email campaigns and driving a 57% revenue growth YoY. Proficient in Iterable and Adobe Photoshop, with exceptional communication and organizational skills.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Email Production Coordinator
DotDash Meredith
08.2022 - Current
- Facilitates in building, testing, and deployment of CRM email marketing campaigns using software tools such as Adobe Photoshop, Dreamweaver HTML Editor, and the cross-channel marketing platform, Iterable. Campaigns include a combination of A/B testing, audience splits, and dynamic personalization using 3rd party tools.
- Collaborates with internal and external operations and ecommerce teams on best practices for brands such as Travel and Leisure, Better Homes and Gardens, People, Southern Living, and Food and Wine.
- Executes the deployment process outlined by operation leads to ensure campaign launches are on-time and error-free for over 100 emails every month.
- Manages and executes internal email efforts to drive and support revenue-generating initiatives for America's largest digital and print publisher. Generated a revenue growth of 57% Month over Month, and 62% Year over Year in February 2025, resulting in a overall revenue of over $5.1 million over the last year.
Marketing Coordinator/Sales Associate
Cooks' Emporium
11.2021 - 08.2022
- Boosted brand awareness with target customer demographics with social and print
- Created and managed the store's TikTok account, creating an engagement increase of over 108.7% over 60 days.
- Collaborated on marketing campaigns on Instagram, Facebook, and TikTok, as well on the website.
- Created engaging social media postings using Canva.
Management and Sales Intern
Sherwin-Williams
01.2021 - 08.2021
- Helped sales professionals maintain customer relationships by making follow up calls to recent buyers.
- Shadowed sales professionals to gain deeper insight into best practices and strategies for maximizing sales revenue.
- Supported sales team with administrative assistance such as coordinating paperwork and responding to basic inquiries.
- Completed professional-level training in the following areas: Sales, Marketing/Promotions, Merchandising, Customer Relationship Management, and Business Management.
Education
Bachelor of Science - Marketing
Iowa State University
Ames, IA05-2022
Skills
- Campaign management
- Account management
- Proficient in Iterable, Dreamweaver HTML Editor, Adobe Photoshop, Excel
- Schedule management
- Performance tracking and evaluation
- Excellent communication
- Strong organizational skills
Certification
- Learning Python
- PivotTables for Beginners
- Tableau
- HubSpot Inbound Marketing
- Influencer Marketing Campaigns for Beginners
Timeline
Email Production Coordinator
DotDash Meredith
08.2022 - Current
Marketing Coordinator/Sales Associate
Cooks' Emporium
11.2021 - 08.2022
Management and Sales Intern
Sherwin-Williams
01.2021 - 08.2021
Bachelor of Science - Marketing
Iowa State University
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