Anna Luisa De Oliveira Moraes Soares

I successfully promoted high customer satisfaction by resolving issues efficiently and providing friendly, knowledgeable service. My work involved creating wireframes, prototypes, mockups, and conducting user-testing scenarios to ensure a seamless user experience. I collaborated closely with developers to troubleshoot technical challenges related to website design and assisted in developing webpages using HTML, CSS, and JavaScript.

I implemented creative website designs based on client specifications and branding guidelines, and thoroughly tested website usability across various browsers and devices for optimal performance. Additionally, I developed custom WordPress themes from scratch, utilizing PHP, HTML5, and CSS3 coding languages.

By resolving customer complaints swiftly, I addressed website design issues in a timely manner. I also conducted competitive analysis of other websites to identify best design practices and trends.

Within the company, I also incorporated elements of graphic design, creating various creatives for both digital and non-digital media. I worked on the development of packaging and products that aligned with the brand, ensuring consistent and impactful visual communication across all touchpoints.

In addition to being the lead singer, guitarist, and bassist of the band, I also serve as the lead designer. I create every piece of design for the band's brand, including the logotype. Utilizing tools such as Photoshop, Illustrator, Elementor, and Premiere, I develop all visual concepts. I also handle video production and editing, managing the entire concept for the band's videos.

I created visual concepts using computer software to communicate ideas that inspire, inform, or captivate consumers. I designed print materials such as brochures, flyers, and posters for marketing campaigns. Additionally, I produced promotional displays, packaging, and marketing collateral for retail environments.

My design work included creating logos, icons, images, and banners for websites.

I developed style guides for website navigation menus, page layouts, fonts, colors, and graphics to ensure a cohesive design. Utilizing SEO techniques, I improved the search engine rankings of websites. I built layouts according to customer specifications using HTML5 and CSS3 and managed website deployment and maintenance, including troubleshooting and performance optimization.

I ensured website security by implementing measures to protect against common vulnerabilities. Additionally, I directed the design, writing, and production of page content to meet project demands and customer needs. I translated concepts into user flows, wireframes, mockups, and prototypes to promote positive, intuitive designs, site interactions, and user experiences.

I created illustrations, logos, and various designs using software like Adobe Photoshop, Illustrator, and InDesign. I developed visual concepts for print, digital media, web design, and other marketing materials, ensuring brand consistency across all platforms. My role also involved editing images to enhance their overall quality while maintaining a cohesive brand look.

I provided creative support to internal teams by helping develop innovative concepts for campaigns. Additionally, I designed packaging for new products that were successfully sold across the city. I also worked with Facebook, Instagram, and Google Ads to enhance campaign performance and played a leadership role in managing marketing campaigns for sales.

I developed layouts, logos, illustrations, typography, and other design elements to ensure consistent branding across all platforms. Working closely with the marketing team, I created promotional materials such as flyers, brochures, posters, and banners. To optimize designs, I conducted user research to better understand customer preferences and needs when creating graphics or websites.

In collaboration with internal teams, including content writers and developers, I produced visually compelling designs using Adobe Creative Suite (Photoshop, Illustrator, InDesign). I created digital graphics for websites, email templates, and social media visuals. I led a Design & Marketing team of four designers and maintained direct communication with clients to meet their specific demands.

I also managed paid traffic campaigns on platforms like Facebook and Google Ads and contributed to video production using Premiere. Additionally, I implemented institutional websites and e-commerce platforms using Elementor, WooCommerce, and Shopify. For website development, I utilized Elementor Pro along with hosting and domain services such as Hostinger and Hostgator. My work also involved coding with HTML and CSS to enhance the functionality and design of websites.

I developed and implemented visual branding for company events and products, ensuring brand consistency across all platforms by creating layouts, logos, illustrations, typography, and other design elements. I contributed to the creation of interactive media such as videos, animations, and microsites, while also researching new design techniques to stay ahead of competitors.

Collaborating closely with internal teams, including content writers and developers, I helped create effective visuals for various projects. I actively participated in brainstorming sessions to provide creative solutions, and I generated digital image files for both digital and traditional printing needs.

I worked directly with customers to present mockups, gather feedback, and make necessary adjustments, all while managing multiple design projects to ensure timely delivery and adherence to brand standards. My role included photo editing and manipulation to enhance visual content, implementing client feedback to meet project requirements, and fostering relationships with retail clients through effective communication and collaboration. Additionally, I prepared instructions and guidance for workers assembling final layouts for printing, ensuring smooth execution from design to production.

I organized and maintained a digital asset library, ensuring easy access to logos, photos, fonts, templates, and other resources. I designed graphics for websites, brochures, posters, and various marketing materials using Adobe Creative Suite applications, including InDesign, Photoshop, and Illustrator.

I developed logos, business cards, and web icons tailored for business owners and formatted text and graphics for blog posts, newsletters, and other materials. Additionally, I generated digital image files for both digital and traditional printing needs.

I organized and maintained a digital asset library to ensure easy access to logos, photos, fonts, templates, and other resources. I developed style guides to ensure consistent branding across various platforms, including print and digital media.

Additionally, I prepared presentations for clients to showcase deliverables from design team members. I also adjusted the color, contrast, brightness, and other characteristics of digital images using Adobe Photoshop software.

I started my career at Dinamite Records by editing and creating content for music blogs. As my role evolved, I took on more responsibilities, managing the marketing for shows and bands in our catalog. I was involved in creating design concepts for logos, album covers, social media posts, and other materials. Working directly with bands, I led the creative process and developed strategies for the future of their projects.

I began my career at the company as a Secretary, where I organized and maintained executive calendars, scheduled meetings, arranged travel, and coordinated conference calls. I provided administrative support to the office manager and other staff members, prepared documents such as memos, letters, reports, spreadsheets, and presentations using Microsoft Office applications, and managed phone calls and customer inquiries professionally.

Over time, I took on various marketing responsibilities, working closely with the owner and managers to support the company's marketing efforts. As I transitioned into a dedicated Graphic Design role, I developed graphics, logos, and layouts for product illustrations, company logos, and packaging. I created visual concepts to inspire and inform consumers, designed print materials for marketing campaigns, and produced promotional displays, packaging, and marketing collateral for retail environments.

I also submitted design ideas for project planning with customers and managers, developed technical illustrations for brochures, banners, and signs, and produced digital graphics for email templates, and social media. My expertise in marketing significantly contributed to the company's growth, which now includes four stores across the city.