Annamaria Cseke
Boca Raton
Summary
Results- driven sales professional with nearly 20 years of experience in the alcoholic beverage industry, specializing in revenue growth, market expansion, and strategic brand development. Proven track record of building high- impact distributor partnerships, executing successful on- and off- premise programs, and driving measurable sales performance. Recognized for a relationship- driven approach, strong market insight, and consistent delivery of results in competitive environments.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Area Sales Manager
Cline Family Cellars
South
05.2024 - Current
- Identified new business opportunities in region through targeted networking activities, enhancing market presence.
- Established and maintained strong relationships with RNDC and SGWS distributor partners, enabling access to quality products at competitive prices.
- Maintained and expanded relationships throughout Florida market, fostering connections with on/off premises and chain accounts.
- Creating high-level incentives for distributor partners.
- Organized promotional events such as wine dinners, trade shows, conferences, and exhibitions.
- Developed promotional strategies and activities with marketing staff.
- Interacted regularly with senior management to discuss current strategies and future plans.
- Developed sales strategies to expand market reach for premium wines.
- Trained and mentored sales representatives on product knowledge and customer engagement.
- Generated weekly, monthly, quarterly reports on sales volume, revenue growth and competitive landscape.
- Provided training and guidance on product knowledge, selling techniques and customer service.
- Implemented innovative approaches for increasing brand awareness among target audience.
- Conducted field rides with sales personnel to provide in-the-field coaching and training.
Area Sales Manager
Blue Chair Bay Rum
South Florida
10.2016 - 05.2024
- Expanded Blue Chair Bay Rum portfolio presence in South Florida market.
- Successfully launched 4 new flavors.
- Cultivated strong relationships with RNDC distributor to enhance execution of Chain and Independent retail programs.
- Develop market plans with RNDC Territory Managers and GM to align sales, distribution, and marketing priorities.
- Communicate monthly distribution, sales, and program recaps to distributor and BCB management.
- Introduce new SKU's and brand programming by conducting distributor trainings, (interactive) GSM's and impactful distributor work withs.
- Lead special events, samplings, and sponsorships to drive consumer interaction.
- Manage off-premise shelf placement and on-premise distribution, activity, and sales through price features, promotions, and POS.
- Maximized BCB brand visibility through participation in key events including Tortuga, Fantasy Fest, Riptide music fest, and Songwriter music fest.
- Identified new business opportunities within the region through networking activities.
Retail Sales Manager
Pabst Brewing
South Florida
01.2016 - 10.2016
- Motivated sales growth through incentives and reward-based programs, reinforcing effective sales practices.
- Visited Gold Coast, Eagle Brand, Double Eagle, Stephens and Brown distributors to strengthen partnerships.
- Maximize sales and distribution goals within assigned distributor network by maintaining and building relationships in the trade.
- Managed PBC/Small Town Brewery portfolio across on and off-premise accounts to ensure optimal retail execution.
- Develop market plans with Territory Managers and GM to align sales, distribution, and marketing priorities.
- Communicate weekly and monthly distribution, sales, and program recaps to distributor and PBC management.
- Introduced new brands and SKUs via staff training, educational sell sheets, and POS materials to enhance brand knowledge.
- Lead special events, samplings, and sponsorships to drive consumer interaction.
- Maintain excellent distributor relationships at all sales levels, communicating successes and opportunities.
- Build and maintain superior customer relationships in the local market.
- Managed off-premise shelf placement and on-premise distribution and sales through price features and promotions.
Field Sales Representative
Abita Brewing
Soth Florida
03.2015 - 02.2016
- Identified customer needs by asking questions and advising on best solutions.
- Drove sales of company products and services by meeting with customers using strategic and organized approach.
- Achieved revenue growth in the assigned sales territory.
- Managed all aspects of the sales territory, developing and growing a strong base of on-premises and off-premise accounts.
- Participated in evening and weekend promotions, special events, beer samplings, tastings, and beer dinners.
- Prepared daily account visit reports, weekly expense reports, and other required surveys and reports.
- Collaborated with distributors to build awareness of the company's portfolio and secure display space.
- Maintained positive business relationships and effective communication with account owners, managers, and buyers.
- Conducted regular market visits to identify customer needs and preferences.
- Developed strong relationships with clients to enhance product knowledge and brand loyalty.
- Attended trade shows, conferences, and other industry events to promote products.
On Premise Sales Representative
Reyes Beverage Group
Pompano Beach
03.2007 - 02.2015
- Achieved revenue growth in the assigned sales territory.
- Managed all aspects of the sales territory, developing and growing a strong base of on-premises and off-premise accounts.
- Conducted daily visits to customers, establishing visit objectives, conducting business reviews, and checking product quality/rotation.
- Promoted positive customer service by delivering on-time shipments and fully resolving issues.
- Cultivated positive relationships with customers and team members to foster a collaborative environment.
- Resolved customers' complaints regarding products or services.
- Contacted customers prior to delivery to coordinate delivery times.
- Informed customers of new products or services and price changes.
- Distributed sales promotion materials to customers, driving increased product visibility and engagement.
- Organized merchandise and sales promotion displays to attract customers.
- Identified and recommended enhancements to store layout and point-of-sale displays, facilitating improved customer interactions.
- Gathered competitive information and conducted customer service surveys.
- Engaged in location sales meetings and inside sales meetings.
- Participated in evening and weekend promotions, special events, beer samplings, tastings, and beer dinners.
- Prepared daily account visit reports, weekly expense reports, and other required surveys and reports.
- Collaborated with distributors to build awareness of the company's portfolio and secure display space.
- Maintained positive business relationships and effective communication with account owners, managers, and buyers.
- Maintained positive business relationships and effective communication with account owners, managers, and buyers.
Education
Bachelor of Science - Biology And Physical Education
Bessenyei Gyorgy Teacher College
Hungary05-2001
Skills
- Sales execution
- Distributor Management
- Client Retention Strategies
- Product Positioning
- Market insights
- Relationship Building
- Inventory management
- Negotiation skills
- Effective communication
- Problem solving
- Sales training
- Event planning
- Relationship building
Certification
- Cicerone Certified Beer Server
- WSET Level 1 Award in Wines
- WSET Level 2 Award in Wines
Websites
Timeline
Area Sales Manager
Cline Family Cellars
05.2024 - Current
Area Sales Manager
Blue Chair Bay Rum
10.2016 - 05.2024
Retail Sales Manager
Pabst Brewing
01.2016 - 10.2016
Field Sales Representative
Abita Brewing
03.2015 - 02.2016
On Premise Sales Representative
Reyes Beverage Group
03.2007 - 02.2015
Bachelor of Science - Biology And Physical Education
Bessenyei Gyorgy Teacher College