Annastasia Shufford

• Developed and implemented strategic business plans to increase company profitability.
• Created and maintained relationships with key stakeholders, including customers, suppliers, government agencies, and other industry partners.
• Facilitated board meetings and provided leadership guidance to senior management.
• Recruited, trained, mentored, and managed employees at all levels within the organization.
• Analyzed market trends and customer data to inform decision-making processes.
• Negotiated contracts with vendors to secure competitive pricing for goods or services.
• Cultivated relationships with external organizations to build partnerships that benefited both parties.
• Implemented technological solutions designed to improve operational effectiveness.

• Developed and implemented software solutions to automate manual processes.
• Maintained and monitored data storage systems, including backups and disaster recovery plans.
• Provided technical support for computer hardware, operating systems, applications, networks, and databases.
• Installed, configured and tested new hardware components such as servers, PCs, printers and other peripherals.
• Resolved system problems by troubleshooting network connectivity issues between computers in a LAN and WAN environment.
• Assisted users with installation of various software packages or upgrades to existing installations.
• Created user accounts and assigned privileges on Windows Server 2012 and 2016 environments.
• Configured routers and switches to optimize performance of the network infrastructure.
• Managed daily operations of the IT Help Desk by responding promptly to requests from staff.
• Ensured that anti-virus programs are up-to-date across all workstations in the office environment.
• Troubleshot hardware issues and worked with service providers to facilitate repairs for end users.
• Walked customers through common phone hardware and software configurations to maximize service functionality.

• Conducted market research to identify new opportunities and develop target customer profiles.
• Gathered data on competitors' products, prices, and sales techniques.
• Researched potential clients, identified decision makers and developed relationships with them.
• Generated leads through cold calling, networking events, referrals.
• Developed and implemented sales strategies to increase revenue.
• Negotiated contracts with customers to close deals in a timely manner.
• Created customized presentations for prospective clients based on their needs.
• Provided technical support to existing customers regarding product usage and installation.

• Achieved MVP in Sales for consistently surpassing sales targets to contribute to business growth.
• Executed high-volume outreach, making 50-100 calls per day, scheduling 10 or more meetings per week, and sending 100 emails per week to engage prospects and nurture leads
• Consistently closed $500k - $950k in monthly revenue, driving significant contribution to the sales pipeline
• Collaborated closely with and supported 5 Account Executives to ensure smooth client onboarding and sales processes
• Managed a book of business consisting of 25-50 clients, maintainingrelationships and identifying upsell/cross-sell opportunities
• Skilled at setting meetings with key decision-makers to drive product

adoption and increase revenue opportunities

• Manage a portfolio of 50 clients, ensuring their needs are met and exceeded.
  
• Develop and implement sales strategies to achieve monthly and quarterly sales targets.
  
• Generate leads and follow up on sales opportunities.
  
• Collaborate with cross-functional teams to ensure client satisfaction and retention.
  
• Conduct presentations and product demonstrations to prospective clients.
  
• Prospect small business & mid-market leads with annual spend of $50,000 to $75,000

• Prospected and generated new business through cold calling and networking.

• Conducted sales presentations and product demonstrations to prospective clients.

• Negotiated contracts and pricing with clients to close sales. Exceeded sales targets by 10% on a monthly basis.