Anne Asher
Madison,CA
Summary
Creative, collaborative, disciplined writer, seasoned with project management and graphic design capabilities looking to transition into a UX/UI position. Possesses breadth of experience from technical writing to heart-felt nonprofit storytelling. Equally comfortable writing for character count or word count and picky about apostrophes. Relishes the challenge of working with a variety of people across the globe, a variety of company goals, and helping people with words. Foodie with a passion for empowering everyday convenience. Marketing and journalism background.
Overview
19
19
years of professional experience
Work History
In House Writer, Contractor
Alliant Energy
07.2023 - Current
- Collaborate with a variety of teams to produce ads, website, blog, email and bill insert copy.
- Interview organizational leaders and award-winning employees to produce profiles for blog.
- Research and write consumer content for DIY energy efficiency website.
- Generate, research and write on topics for clean energy blog.
- Ownership of document and photo release procurement process for storytelling blog project.
- Worked collaboratively to establish back end processes for multi-year storytelling project.
- Consistent use of AP style.
- Provided creative consultancy for energy efficiency-related photo shoot.
Writer & Content Manger, Freelance
About.com, Verywell Health
04.2005 - 10.2018
- Wrote and edited over 1000 medically-vetted back pain articles to engage and provide value to non-medical people.
- Collaborated with medical reviewers to ensure facts were accurate.
- Collaborated with editors to ensure pieces were comprehensible to lay audiences.
- Generated wide variety of article topics to engage with global readers suffering with all types of spine pain.
- Interacted with PR reps of nationally renown pain and spine specialists.
- Interviewed nationally renown spine pain SMEs for articles.
- Curated and prepared informative images to complement instructional medical content.
- Prepared weekly newsletters, blogs and social posts announcing long form content.
- Managed the back pain “site within a site” on a large network owned and operated by the The New York Times Company.
Technical Writer, Contract
CUNA Mutual Insurance
11.2014 - 02.2015
- Provided consultancy as internal knowledge base system was being developed.
- Wrote and formatted knowledge base entries for conciseness and clarity.
Writer/Researcher, Freelance
One Economy
07.2006 - 11.2007
- Complied lists of community resources in specific localities through phone interviews and internet searches.
- Wrote step-by-step entries and articles for low-income target audience on how to interact with the resources.
Education
Bachelor of Science - Communications Technology
Florida International University
Miami, FL04.1984
Skills
- Effective Writing
- Interviewing
- Idea Brainstorming
- Content creation
- Content editing
- Strong research skills
- Grammar Usage
- Image curation & graphic design for web
- Technical writing
Awards
In 2007, won award for collaborative article series called "Yoga for Back Pain." The award, from a large website owned and operated by The New York Times Company, was for "content that serves as a model for channel and network."
Helping People with Words
- In 2022, wrote grant for local nonprofit, whose mission is to provide holistic healing services to low-income residents, resulting in $100,000 into the organization.
- From 2007 to 2022, served as consumer reviewer for Cochrane Back and Neck Group, a global nonprofit organization that reviews medical studies on back pain treatments and summarizes the results in plain language.
Timeline
In House Writer, Contractor
Alliant Energy
07.2023 - Current
Technical Writer, Contract
CUNA Mutual Insurance
11.2014 - 02.2015
Writer/Researcher, Freelance
One Economy
07.2006 - 11.2007
Writer & Content Manger, Freelance
About.com, Verywell Health
04.2005 - 10.2018
Bachelor of Science - Communications Technology
Florida International University