Anne Carlantone
Washingtonville,NY
Summary
PR/COMMUNICATIONS - SOCIAL MEDIA - DIGITAL MARKETING
Brand builder and storyteller with experience in digital/social media, public relations and communications. Background spanning a variety of industries, with specialized experience in healthcare, personal care and business technology.
Overview
19
19
years of professional experience
Work History
Sr. Manager, Social Media (promoted From Manager)
BD
04.2018 - Current
- Global lead for external corporate social media initiatives for a Fortune 500 medical device company
- Developed operational standards, guidance documents and procedures for social media in a regulated industry
- Drive cross-functional collaboration with focus on improving content strategy and driving growth in engagement and share of voice within competitor set; latest content plan doubled engagement in one year
- Take part in regular meetings of digital practice leaders to discuss new opportunities and best practices
Digital/Social Media Strategist
Konica Minolta Business Solutions USA, Inc
06.2014 - 03.2018
- Directed social media strategy, social media content creation/ curation, social promotions, social ad campaign management and targeting, community monitoring/ management and employee education/ activation; Also responsible for website homepage creative and video libraries
- Tracked key performance indicators to measure success of campaigns; increased Twitter followers by 600% in one year; increased YouTube viewership through improved content, tagging and promotion
- Created social content marketing plans to support key branding initiatives and launches, including the new #ReshapeWork initiative
- Created social selling educational modules to be used in onboarding of new sales hires; introduced an employee social amplification platform to encourage employee advocacy; led webinar and in-person social media workshops for employees across the U.S.
Consultant
Independent
06.2013 - 06.2014
- Services Provided: Program ideation, presentations, press release writing/ editing, blog post writing/ editing, media relations, management of Twitter profiles (including Tweets, Twitter parties and Twitter ad creation/ implementation), Facebook content creation and social promotions management
- Clients included OTC pharma, personal care and tech industries
Associate Account Director
Humongo
06.2012 - 05.2013
- Accounts: Crayola; Erie Insurance Co.; Armored Auto Group (STP, Armor All); BIC Soleil
- Management of day-to-day operations of client programs; program development; content creation; compiled analysis/ reporting; management of social media advertising buys
- Highlights: Created a cost-effective monthly content plan for BIC Soleil that has resulted in triple-digit increases in engagement and fan growth during the brand’s off season; Developed content and execution plan for Erie Insurance’s first-ever Twitter-based promotion
Public Relations Account Supervisor
Robin Leedy & Associates, Inc.
03.2005 - 06.2012
- Clients: Biocodex, Inc. (Florastor probiotic); VSL#3; Sambucol Cold/ Flu Products; Cystex Products, The Conair Corporation (Conair hair appliances, brushes and men's grooming products; Conair scales, scünci hair accessories) The Mentholatum Company
- Duties: Program ideation; project management, social media platform/ content management, influencer/ YouTube creator partnerships, budget management, team management, new business acquisition efforts
- Highlights: Headed the Cystex “Better Bladder Challenge” program, which was awarded a PRSA Gold Mercury Award for non-traditional communications; PR program for Florastor resulted in media coverage valued at an estimated 12 times the client’s budget spend.
Education
Bachelor of Arts - Journalism
Indiana University of Pennsylvania
Indiana, PASkills
- Content Strategy and Development
- Writing/Editing
- B2B Storytelling
- Public Relations
- Social Media Management
- Digital Communications Process, Compliance and Governance
- Cross-functional Collaboration
- Working with Global Teams
- Advising on Omnichannel Programs
- Monitoring and Reporting
- Software Proficiencies: Microsoft Office; Salesforce Social Studio Publishing Platform; Sprout Social; FirstUp Employee Advocacy Platform, Digimind Analytics Platform
- Ad Platforms: Facebook, Twitter, LinkedIn, Instagram, Reddit
Timeline
Sr. Manager, Social Media (promoted From Manager)
BD
04.2018 - Current
Digital/Social Media Strategist
Konica Minolta Business Solutions USA, Inc
06.2014 - 03.2018
Consultant
Independent
06.2013 - 06.2014
Associate Account Director
Humongo
06.2012 - 05.2013
Public Relations Account Supervisor
Robin Leedy & Associates, Inc.
03.2005 - 06.2012
Bachelor of Arts - Journalism
Indiana University of Pennsylvania