Anne Casanova

A successful marketing department has to be a revenue center. My focus is simple - use data and insights to create strategic GTM tactics to crush revenue goals.

Over eighteen years of experience in leading impactful teams to execute integrated marketing playbooks by tying data and deliverables with KPIs to ignite growth and pipeline generation omni-channel GTM plans, including content, social, SEO, SEM, ABM, PR, AR, email, events, advertising, branding, positioning, sales enablement and customer research.

I bring a data-centric approach to fuel growth in B2B SaaS companies in Finance, Fintech, Credit unions, Community Banks, Technology, Education, and Healthcare. My secret sauce is building a strong collaborative community with customers and internal stakeholders to deliver value for all.

Since 2003, nine of my previous companies have been acquired due to exceeding revenue and growth goals, leading to the need to move on to other opportunities.

Always optimizing, researching and learning to keep on top of cutting-edge tooling and technologies for performance excellence.